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What is UX v1

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What is UX v1

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An intro to what people (and myself) think UX is. Also who is "doing" UX and how you can do it better. Originally presented at Product Camp Nashville - Sep 2018

An intro to what people (and myself) think UX is. Also who is "doing" UX and how you can do it better. Originally presented at Product Camp Nashville - Sep 2018

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What is UX v1

  1. 1. What is UX? Mike G - Enterprise UX Mike Rapp - Startup UX
  2. 2. Who are we? Mike G - Psychology > Computer Science > Front End Dev > Front End Design & User Testing > Strategy, Innovation & User Research Mike R - Front end design and dev > User interface design > Product design and strategy > User testing > Information architecture
  3. 3. UX defined (noun) short for user experience — Google "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.— Nielsen Norman Group (NNG) :( ok
  4. 4. user interface user experience web app design design solutions solving problems user research business research easy to use fun to interact with design voice of the customer the journey context images What do normal people think UX is? https://www.surveymonkey.com/results/SM-H2TFYT3HL/
  5. 5. What do normal people think UX is? feedback testing customer experience IA layout interaction design usability satisfaction brand perception technical constraints user needs graphics strategy form & function https://www.surveymonkey.com/results/SM-H2TFYT3HL/
  6. 6. What do normal people think UX is? frictionless completing a task i have no idea couldn’t have told you evolution process flow responsiveness abnormal conditions information improving experiences habits & needs of people delightful make life easier expectations https://www.surveymonkey.com/results/SM-H2TFYT3HL/
  7. 7. What do normal people think UX is? anticipation understanding task/objective/job data goals how something works architecture blueprint schematic navigate https://www.surveymonkey.com/results/SM-H2TFYT3HL/
  8. 8. holistic process of your audience interacting with your product designing useful products the way a person feels when interacting with a product human + system interaction What do normal people think UX is? https://www.surveymonkey.com/results/SM-H2TFYT3HL/
  9. 9. Simply: UX is the set of thoughts, actions, and emotions a person has while interacting with a thing. What do I think UX is? ALL OF THE ABOVE!
  10. 10. Who is ‘doing’ UX? UX Designers Sales Digital Strategists UI Designers Communications Interaction Designers Product Designers Full stack developers Market researchers Customer Insights Education managers Developers Designers Product owners https://www.surveymonkey.com/results/SM-H2TFYT3HL/
  11. 11. Who is ‘doing’ UX? Process Designers Portfolio Managers Digital Solutioners Customer experience Agile developers Directors of product Researchers Head of product design Mobile app designers Brand stewards Customer service IT Managers Programmers … https://www.surveymonkey.com/results/SM-H2TFYT3HL/
  12. 12. So, who is ‘doing’ UX? EVERYONE!
  13. 13. How can you ‘do UX’ better? • ask questions all along - challenge everything! - leadership MUST understand & support this • Talk to YOUR customers & prospects - have them use prototypes - prototype with a purpose
  14. 14. How can you ‘do UX’ better? • find out if your interface is needed (can you automate?) • find out if the interface is usable, desirable and even delightful
  15. 15. How can you ‘do UX’ better? Iterate over and over and over and over and over and over and over and over and over and over and over and over and over and over … Obsess over your customers. Focus isn’t enough.
  16. 16. So, what is the goal of “UX”? Create products that get used by the customer. They won’t come just because you build it. Its a form of Risk Mitigation! Don’t guess, know!
  17. 17. Qualifying experiences Bad experiences are caused by unmet expectations. Good experiences are caused by meeting expectations. Great experiences are caused by exceeding expectations.
  18. 18. What is design and research? Design is a way to solve a problem. Its great if you know what the problem is. If you don’t, research is a great way to find out. Then usability testing will help you know if your design solution solves the problem.
  19. 19. Things you never want to say to a UX Designer: 1. It’s only for our internal people. 2. It’s MVP. We will design it in the next iteration. 3. The customer will figure it out. 4. It makes sense to me. 5. That’s how we’ve always done it, no one ever complained. 6. Were doing this because it’s on our roadmap. 7. Some people will use it, that’s who it’s for. 8. We need to do this to get this client, we will make it right later. 9. Our customer is (fill in the blank). Implication that there is only one persona. 10. We will do research after we figure out whether people like it.
  20. 20. (s0me) Resources • Nielsen/Norman Group • A List Apart / An Event Apart • Boxes and Arrows • Twitter/Medium • Pinterest for ideation • Comparative/Competitive analysis • Nashville UX Slack • Webaim (accessibility) • Invision blog • Smashing magazine • LukeW - form design/usability testing • UIpatterns There are thousands more
  21. 21. (s0me) Tools • UserTesting.com • validately.com • Axure • Sketch • Invision • Your brain • Photoshop • Illustrator • Napkins and sharpies • Whiteboards • Your arm There are hundreds more • Adobe XD • Paper and pencil • Balsamiq • Mike Rapp • Mike Gallers • TheUserIsDrunk •
  22. 22. Questions ?
  23. 23. Thanks! @mikerapp @delcerebro on twitter
  24. 24. Notes POs have to be incentivezed/motivated not JUST by releasing stuff quickly, but by releasing QUALITY stuff. HAS to come from top of the house and trickle down. Say NO more! build rapport. know your internal clients, train them, teach them. Interview the company! What do THEY think they’re hiring you for vs what you think you’re being hired for vs what you actually end up doing. Do you want to fight and sell UX? or do you want to go into a place where they already know and support what you do
  25. 25. Notes (cont.) UX thinking is cultural, not just a checkbox design systems, pattern libraries can be your friend don’t ask a Sr UX architect to do UI design don’t lie! communicate! be open! don’t be afraid! CEOs are like scarlet witch. they can suspend and shape reality at their whim. Use case studies for a “UX” portfolio vs just visual samples for a Visual Designer
  26. 26. Notes (cont.) Conversations with people are THE MOST IMPORTANT thing! its not just photoshop and sketch and envision. VERY Hard to ‘do UX’ if you’re an introvert. be prepared to present/sell your own work. justify every character and pixel that is visual. there’s an art to presenting. take an improv class. know your audience. LEARN. PRACTICE house metaphor - architect, electrician, city planner, brick layer, roofer
  27. 27. Notes (cont.) Its okay not to know things!! Not knowing things is where i want to spend most of my time. Very few people question things and challenge. Most are doers. humans don’t always want a better way to do things, they want to do things the way they know how to do things. define “good”, “better” Try to know as fast as you can. be honest about what you don’t know! Don’t wait for acceptance criteria!

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