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Ahead of the curve
Annual Review of
Football Finance
Sports Business Group
July 2017
This 26th edition of the Deloitte Annual
Review of Football Finance documents
English and European professional football’s
business and commercial performance
over the 2015/16 season, which will be
remembered for Leicester City’s remarkable
Premier League title triumph.
Annual Review of Football Finance 2017 | Europe’s premier leagues
Europe’s premier leagues
‘Big five’ European league clubs’ revenues – 2015/16 (€m)
4,000
3,000
2,000
0
1,000
5,000
6,000
England
1,485
1,917
Germany Spain Italy France
243 151 122 96 74
Average revenue per club (€m)
36,490 42,420 27,626 21,680 20,894
Average match attendance
96% 90% 76% 52% 70%
Stadium utilisation
325
22%
340
23%
656
44%
164
11%
2,712
773
29%
478
18%
933
34%
528
19%
523
27%
1,190
62%
204
11%
4,865
1,457
30%
2,577
53%
831
17%
2,437
705
29%
1,232
51%
500
20%
Matchday
Broadcasting
Sponsorship/Commercial
Other commercial
Note: Commercial revenue is not
disaggregated into ‘sponsorship’
and ‘other commercial’ for clubs in
England, Spain and Italy.
Source: Leagues; Deloitte analysis.
Growing broadcast revenues have
pushed the ‘big five’ European
leagues even further ahead of
their competitor leagues.
of additional revenue
generated by the ‘big
five’ European leagues
in 2015/16 was spent
on wage costs.
57%
Annual Review of Football Finance 2017 | Premier League clubs
Premier League clubs
Commercial
Broadcasting
Matchday
Premier League clubs’ revenues 2013/14-2017/18 (£m)
Source: Deloitte analysis.
4,000
3,000
2,000
0
1,000
5,000
6,000
13/14 14/15 15/16 16/17 17/18
3,259 3,350
3,639
4,460 4,550
163 168 182 223 228
Average revenue per club
Projected
897
27%
1,758
54%
604
19%
987
29%
1,780
53%
583
18%
1,090
30%
1,927
53%
622
17%
1,120
25%
2,700
61%
640
14%
1,170
26%
2,710
59%
670
15%
The average revenue of a Premier
League club was £182m in 2015/16,
more than all 22 top division clubs
generated in total in 1991/92.
Leicester City won the
league despite generating
less than 40% of the
average revenues of the
big six clubs.
40%
Annual Review of Football Finance 2017 | Premier League clubs
Premier League clubs
Premier League clubs’ revenues and wage costs – 2015/16 (£m)
Source: Deloitte analysis.Revenue Wage costs
400
300
200
0
100
500
600
515
393
350
335
302
209
182
144
129 126 124 122
108 106 104 101 98 98 96 91 88
47% 50% 56% 69% 69% 50% 63% 59% 62% 59% 68% 78% 78% 88% 79% 80% 75% 69% 85% 64% 68%
241
198 195
232
209
105 114
85 80 75 85 95 84 93 82 81 74 67 82
58 60
ManUtd
Chelsea
Arsenal
Liverpool
TottenhamHotspur
Average
Everton
NewcastleUnited
LeicesterCity
WestHamUnited
AstonVilla
Sunderland
NorwichCity
AFCBournemouth
Southampton
SwanseaCity
CrystalPalace
Watford
ManCity
WestBromwichAlbion
StokeCity
Wages/revenue ratio
Leicester City, who ranked
15th in wage costs,
outperformed their wage
spending to an extent
never before achieved in
Premier League history.
Contributed by English
professional football
to Government in
taxes in 2015/16
£1.6 billion
Annual Review of Football Finance 2017 | Football League clubs
Football League clubs
Chart 14: Football League clubs’ revenues and wage costs – 2014/15 and 2015/16 (£m)
400
500
600
700
300
200
0
100
14/15 15/16
548
99%
Championship
22.6
101%
23.4
542
561
556
14/15 15/16
124
86%
League 1
4.5
83%
4.7
107
136
113
14/15 15/16
82
72%
League 2
2.5
70%
2.5
59
86
60
Source: Deloitte analysis.
Revenue
Wage costs
Wages/revenue ratio
Average wage costs
per club
Championship clubs’ revenues look set
to increase to over £600m in 2016/17
with parachute payments and solidarity
distributions from the Premier League
increasing significantly.
Championship clubs total wage
costs exceeded revenue for the
third time in four seasons
Annual Review of Football Finance 2017 | Player transfers
Player transfers
Premier League clubs spent a record
£1.3 billion on transfers during
the 2015/16 season, fuelled by the
impending increase in broadcast
revenues in 2016/17.
Chinese Super League
clubs spent over £300m
on player transfers in
their winter 2016/17
transfer window.
£300m+
Premier League and Football League clubs’ player transfer payments – 2015/16 (£m)
Premier League clubs
Within PL clubs
£213m
Premier League total
£1,337m
Non-English
clubs
Football League
clubs
Within FL clubs
£69m
Football League total
£187m
Agents
£47m
£8m
£160m
£37m
£34m
£77m
£328m
£887m
Note: The arrows represent the
flow of payments, whilst the
players transfer the opposite way.
The estimated amount of fees in
respect of the transfer of player
registrations refer to amounts
committed in 2015/16, rather than
actual cashflows. The sources for
the amounts in the chart relate to
periods that are not necessarily
coterminous.
Source: Premier League; Football
League; Deloitte analysis.
Annual Review of Football Finance 2017 | Stadia
Stadia
Premier League and Football League clubs’ expenditure on
stadia and other facilities – 2014/15 and 2015/16 (£m)
200
250
300
350
150
100
0
50
2014/15 2015/16
305
313
228
53
21
235
68
55
3
Source: Deloitte analysis.
Premier League
Championship
League 1
League 2
Premier League clubs are investing more
now in their stadia and facilities than ever
before, as they look to grow matchday
revenue and improve the fan experience.
Sixteen Premier
League clubs
averaged stadium
capacity utilisation
of 95% or more in
2016/17.
Annual Review of Football Finance 2017 | Europe’s premier leagues
This publication has been written in general terms and we recommend that
you obtain professional advice before acting or refraining from action on any
of the contents of this publication. Deloitte LLP accepts no liability for any loss
occasioned to any person acting or refraining from action as a result of any
material in this publication.
Deloitte LLP is a limited liability partnership registered in England and Wales
with registered number OC303675 and its registered office at 2 New Street
Square, London EC4A 3BZ, United Kingdom.
Deloitte LLP is the United Kingdom affiliate of Deloitte NWE LLP, a member firm
of Deloitte Touche Tohmatsu Limited, a UK private company limited by
guarantee (“DTTL”). DTTL and each of its member firms are legally separate
and independent entities. DTTL and Deloitte NWE LLP do not provide services
to clients. Please see www.deloitte.com/about to learn more about our global
network of member firms.
© 2017 Deloitte LLP. All rights reserved.
Graphic Design by www.heliographic.co.uk

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Ahead of the curve - Annual Review of Football Finance

  • 1. Ahead of the curve Annual Review of Football Finance Sports Business Group July 2017
  • 2. This 26th edition of the Deloitte Annual Review of Football Finance documents English and European professional football’s business and commercial performance over the 2015/16 season, which will be remembered for Leicester City’s remarkable Premier League title triumph.
  • 3. Annual Review of Football Finance 2017 | Europe’s premier leagues Europe’s premier leagues ‘Big five’ European league clubs’ revenues – 2015/16 (€m) 4,000 3,000 2,000 0 1,000 5,000 6,000 England 1,485 1,917 Germany Spain Italy France 243 151 122 96 74 Average revenue per club (€m) 36,490 42,420 27,626 21,680 20,894 Average match attendance 96% 90% 76% 52% 70% Stadium utilisation 325 22% 340 23% 656 44% 164 11% 2,712 773 29% 478 18% 933 34% 528 19% 523 27% 1,190 62% 204 11% 4,865 1,457 30% 2,577 53% 831 17% 2,437 705 29% 1,232 51% 500 20% Matchday Broadcasting Sponsorship/Commercial Other commercial Note: Commercial revenue is not disaggregated into ‘sponsorship’ and ‘other commercial’ for clubs in England, Spain and Italy. Source: Leagues; Deloitte analysis. Growing broadcast revenues have pushed the ‘big five’ European leagues even further ahead of their competitor leagues. of additional revenue generated by the ‘big five’ European leagues in 2015/16 was spent on wage costs. 57%
  • 4. Annual Review of Football Finance 2017 | Premier League clubs Premier League clubs Commercial Broadcasting Matchday Premier League clubs’ revenues 2013/14-2017/18 (£m) Source: Deloitte analysis. 4,000 3,000 2,000 0 1,000 5,000 6,000 13/14 14/15 15/16 16/17 17/18 3,259 3,350 3,639 4,460 4,550 163 168 182 223 228 Average revenue per club Projected 897 27% 1,758 54% 604 19% 987 29% 1,780 53% 583 18% 1,090 30% 1,927 53% 622 17% 1,120 25% 2,700 61% 640 14% 1,170 26% 2,710 59% 670 15% The average revenue of a Premier League club was £182m in 2015/16, more than all 22 top division clubs generated in total in 1991/92. Leicester City won the league despite generating less than 40% of the average revenues of the big six clubs. 40%
  • 5. Annual Review of Football Finance 2017 | Premier League clubs Premier League clubs Premier League clubs’ revenues and wage costs – 2015/16 (£m) Source: Deloitte analysis.Revenue Wage costs 400 300 200 0 100 500 600 515 393 350 335 302 209 182 144 129 126 124 122 108 106 104 101 98 98 96 91 88 47% 50% 56% 69% 69% 50% 63% 59% 62% 59% 68% 78% 78% 88% 79% 80% 75% 69% 85% 64% 68% 241 198 195 232 209 105 114 85 80 75 85 95 84 93 82 81 74 67 82 58 60 ManUtd Chelsea Arsenal Liverpool TottenhamHotspur Average Everton NewcastleUnited LeicesterCity WestHamUnited AstonVilla Sunderland NorwichCity AFCBournemouth Southampton SwanseaCity CrystalPalace Watford ManCity WestBromwichAlbion StokeCity Wages/revenue ratio Leicester City, who ranked 15th in wage costs, outperformed their wage spending to an extent never before achieved in Premier League history. Contributed by English professional football to Government in taxes in 2015/16 £1.6 billion
  • 6. Annual Review of Football Finance 2017 | Football League clubs Football League clubs Chart 14: Football League clubs’ revenues and wage costs – 2014/15 and 2015/16 (£m) 400 500 600 700 300 200 0 100 14/15 15/16 548 99% Championship 22.6 101% 23.4 542 561 556 14/15 15/16 124 86% League 1 4.5 83% 4.7 107 136 113 14/15 15/16 82 72% League 2 2.5 70% 2.5 59 86 60 Source: Deloitte analysis. Revenue Wage costs Wages/revenue ratio Average wage costs per club Championship clubs’ revenues look set to increase to over £600m in 2016/17 with parachute payments and solidarity distributions from the Premier League increasing significantly. Championship clubs total wage costs exceeded revenue for the third time in four seasons
  • 7. Annual Review of Football Finance 2017 | Player transfers Player transfers Premier League clubs spent a record £1.3 billion on transfers during the 2015/16 season, fuelled by the impending increase in broadcast revenues in 2016/17. Chinese Super League clubs spent over £300m on player transfers in their winter 2016/17 transfer window. £300m+ Premier League and Football League clubs’ player transfer payments – 2015/16 (£m) Premier League clubs Within PL clubs £213m Premier League total £1,337m Non-English clubs Football League clubs Within FL clubs £69m Football League total £187m Agents £47m £8m £160m £37m £34m £77m £328m £887m Note: The arrows represent the flow of payments, whilst the players transfer the opposite way. The estimated amount of fees in respect of the transfer of player registrations refer to amounts committed in 2015/16, rather than actual cashflows. The sources for the amounts in the chart relate to periods that are not necessarily coterminous. Source: Premier League; Football League; Deloitte analysis.
  • 8. Annual Review of Football Finance 2017 | Stadia Stadia Premier League and Football League clubs’ expenditure on stadia and other facilities – 2014/15 and 2015/16 (£m) 200 250 300 350 150 100 0 50 2014/15 2015/16 305 313 228 53 21 235 68 55 3 Source: Deloitte analysis. Premier League Championship League 1 League 2 Premier League clubs are investing more now in their stadia and facilities than ever before, as they look to grow matchday revenue and improve the fan experience. Sixteen Premier League clubs averaged stadium capacity utilisation of 95% or more in 2016/17.
  • 9. Annual Review of Football Finance 2017 | Europe’s premier leagues This publication has been written in general terms and we recommend that you obtain professional advice before acting or refraining from action on any of the contents of this publication. Deloitte LLP accepts no liability for any loss occasioned to any person acting or refraining from action as a result of any material in this publication. Deloitte LLP is a limited liability partnership registered in England and Wales with registered number OC303675 and its registered office at 2 New Street Square, London EC4A 3BZ, United Kingdom. Deloitte LLP is the United Kingdom affiliate of Deloitte NWE LLP, a member firm of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”). DTTL and each of its member firms are legally separate and independent entities. DTTL and Deloitte NWE LLP do not provide services to clients. Please see www.deloitte.com/about to learn more about our global network of member firms. © 2017 Deloitte LLP. All rights reserved. Graphic Design by www.heliographic.co.uk