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ENERGIZE YOUR DIGITAL
PRESENCE !
WOMEN’S FORUM
FOR THE ECONOMY AND SOCIETY
#WF15
Too much often, during events, we exchange with
the same people. So, we don’t perceived that people
of our own network are...
Summary
1| @delphine
2| What is social networking ?
3| Networking = success !
4| Connect for success
5| Women behind succe...
1
@delphine
@delphine#WF15
Who am I ?
@delphine
1.685
BILLION
International entrepreneur
@delphine
Founder @the__bureau digital agency
London, Paris ...
“You have two choices. You
can continue to lock yourself
behind facile corporate
words and happy talk
brochures. Or you
ca...
1
WHAT IS SOCIAL NETWORKING ?
@delphine#WF15
What exactly is “social media” ?
@delphine
1.685
BILLION
Social media are platforms for interaction and relationships
It a...
What exactly is “social network” ?
@delphine
A social network is
a network of
people
But is not about
the people
themselve...
Some social media facts.
@delphine
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
UNIQUE
MOBILE USERS...
How are B2B Businesses Using
Social Media?
INCREASE
USER
ENGAGEMENT
AND LOYALTY
IMPROVE
PARTNER
RELATIONSHIP
S
INCREASE
RE...
1
NETWORKING = SUCCESS
@delphine#WF15
Make your Women’s Forum experience a
success !
#WF15 #connectforsuccess @delphine
CONNECT
Take advices to
optimize your
pr...
What’s an # ?
Why do you need to use # in your conversations?
To organize content and track & joined discussion
topics bas...
1
CONNECT FOR SUCCESS
@delphine
Take advices to optimize your presence on social networks.
#WF15
Networking is essential.
1. Attract new readers making you more
visible
1. Diffuse your contents
1. Take control of your (...
Does a number-one tip to boost
your social media following ?
@delphine
There’s no one single way to boost
your social-medi...
A few “firsts” to get you started.
@delphine
First, think like
a brand
First, know
who you are
targeting
First, stay
commi...
How to create your digital presence
?
1
.
A clear
need for a
clear
website
2
.
Keep it
simple, yet
complete
3
.
Listen to
...
Digital presence | best practices.
@delphine
EXAMPLE OF
A BLOGGER
WHO
LEVERAGE
THE DIGITAL
TO DO
BUSINESS
Social network
w...
How to manage your digital
presence ?
1
.
Search
yourself
2
.
Buy your
domain
name
3
.
Put all your
content in
one place
4...
Digital presence | best practices.
@delphine
USE TOOLS
TO MANAGE
YOUR TIME :
TWEETDECK
,GOOGLE
ALERT
#WF15
IBM CASE | social computing
guidelines.
@delphine#WF15
Living IBM
values in the
Digital World
IBM | surfacing experts
@delphine#WF15
1
CONNECT FOR SUCCESS
@delphine
Concretize desired business relationships.
#WF15
« Apple is a very
disciplined company, and
we have great processes.
But that’s not what it’s
about. Process makes you
more...
Just 6 degrees of separation
between us ?
@delphine
After checking 30 billion
electronic messages,
Microsoft researchers s...
What about brands that place
themselves as links generators ?
@delphine
The mobile operator « Sosh »
created a Tumblr whic...
@delphine
Humanizing
communication
Possess a
natural authority
Give a character both official
and exclusive
Reach a much
l...
@delphine
partnerships
meetings
new offer
relay relevant
content
interactions
with other
founders
critical views
relay art...
Part in events with strong networking
opportunity.
1 village
connected
1 app « its
a match »
1 wellness
open bar
36 partne...
1
CONNECT FOR SUCCESS
@delphine
& inspiring others.
#WF15
When a passion highlighted well on
social networks becomes a real
company.
@delphine
@bettyautier
An influential fashion b...
How to talk on Twitter ?
@delphine
You need to tweet to expand
your reach ! Both internally and
externally (of your compan...
How to talk on LinkedIn ?
@delphine
You need to manage your professional image !
 for more visibility and SEO
 for bench...
How to talk on Facebook ?
@delphine
The settings tab is your best ally !
 to create groups of friends (friends, colleague...
What about all the other social
networks ?
Store pictures for
the Picasa users
Send pictures
from a
Smartphone
Communicate...
IBM CASE | employee x brand
interactions.
@delphine#WF15
Employee-
generated
brand
interactions
are growing
exponentially
IBM CASE | social campaign
metrics.
The sentiment expressed in the Celebration of Service
social conversation was notably ...
@delphine
WOMEN BEHIND SUCCESS
Women who are doing successfully digital transformation
of their company and to themselves....
Opening keynote #JFD15
“The woman of the future will
be a digital woman
entrepreneur.”
Stéphane Richard, CEO @Orange
#WF15...
Delphine Ernotte | France Télévisions.
@delphineErnotte
"I want to make of France Télévisions an
audiovisual company of th...
Lubomira Rochet | L’Oréal.
@ljubomira
In a few months, LR launched 3 transformation
projects on 3 priority axes:
 Acceler...
Antonia McCahon | Pernod Ricard.
@antoniamccahon
Named " digital acceleration officer " in 2013,
Antonia McCahon is in cha...
What about you ?
Write your successful #WF15 story and Beyond !
@delphine#WF15
Insert
your
Picture
here…
Thanks !
#connectforsuccess #JFD16
@the__bureau @delphine
@JFDParis
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Energize your digital presence #WF15

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Intervention de Delphine Remy-Boutang au Women's Forum 2015 - 14 Octobre 2015

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Energize your digital presence #WF15

  1. 1. ENERGIZE YOUR DIGITAL PRESENCE ! WOMEN’S FORUM FOR THE ECONOMY AND SOCIETY #WF15
  2. 2. Too much often, during events, we exchange with the same people. So, we don’t perceived that people of our own network are present or people that we’d like to meet are around. Make your Women’s Forum experience a success ! How to optimize your presence on social networks, concretize your desired relationships through digital and create business ! #WF15 #connectforsuccess @delphine
  3. 3. Summary 1| @delphine 2| What is social networking ? 3| Networking = success ! 4| Connect for success 5| Women behind success #WF15
  4. 4. 1 @delphine @delphine#WF15
  5. 5. Who am I ? @delphine 1.685 BILLION International entrepreneur @delphine Founder @the__bureau digital agency London, Paris #connectforsuccess Co-founder La Journée de la Femme Digitale @JFDParis #JFD #JFD16 Increasing responsabilities at IBM marketing, communication and social media strategy during 14 years #WF15
  6. 6. “You have two choices. You can continue to lock yourself behind facile corporate words and happy talk brochures. Or you can join the conversation.” From the Cluetrain Manifesto Chris Locke, Doc Searls, Davis Weinberger #WF15
  7. 7. 1 WHAT IS SOCIAL NETWORKING ? @delphine#WF15
  8. 8. What exactly is “social media” ? @delphine 1.685 BILLION Social media are platforms for interaction and relationships It affects everyone and every part of your company LEGAL MARKETING RECRUITIN G PUBLIC RELATIONS INVESTOR CONFIDENCE INTERNAL PROJECT TEAMS EXECUTIVE COMM STOCK REPUTATIO N BRAND VALUE SALES #WF15
  9. 9. What exactly is “social network” ? @delphine A social network is a network of people But is not about the people themselves (which solutions like expertise location focus on) but it’s about relationships The value is in the weak ties The value is in the relationship or tie « between » people – and the reciprocal activity of giving and receiving #WF15
  10. 10. Some social media facts. @delphine TOTAL POPULATION ACTIVE INTERNET USERS ACTIVE SOCIAL MEDIA ACCOUNTS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL ACCOUNTS Source : jeffbullas.com, 33 social media facts & statistics in 2015 7.210 BILLION 3.010 BILLION 2.078 BILLION 3.649 BILLION 1.685 BILLION
  11. 11. How are B2B Businesses Using Social Media? INCREASE USER ENGAGEMENT AND LOYALTY IMPROVE PARTNER RELATIONSHIP S INCREASE REVENUE REACH NEW AUDIENCES Businesses are using Social Media to connect with their customers for 4 main reasons: #WF15
  12. 12. 1 NETWORKING = SUCCESS @delphine#WF15
  13. 13. Make your Women’s Forum experience a success ! #WF15 #connectforsuccess @delphine CONNECT Take advices to optimize your presence on social networks FOR Concretize the desired relationships SUCCESS Isn’t just about what you accomplish in your life it’s about what you inspire others to do !
  14. 14. What’s an # ? Why do you need to use # in your conversations? To organize content and track & joined discussion topics based on keyword preceded by the pound sign (#) Which caracters can you include in a # ? No spaces (use capitals instead) Follow trending topics like #WF15 and join conversation You can invent your # ! What are the best practices to use a # ? Be specific Keep it simple and make it short ! Give context @delphine#WF15 Supported Platforms
  15. 15. 1 CONNECT FOR SUCCESS @delphine Take advices to optimize your presence on social networks. #WF15
  16. 16. Networking is essential. 1. Attract new readers making you more visible 1. Diffuse your contents 1. Take control of your (e-)reputation 1. Become the referent of your sector 1. Distinguish you of the competitors 2. Build your digital eminence @delphine#WF15
  17. 17. Does a number-one tip to boost your social media following ? @delphine There’s no one single way to boost your social-media following ! It takes a matrix of methods and a continuous commitment to create, establish, build and maintain a social media presence and following. But we can consider first of all about the content… #WF15
  18. 18. A few “firsts” to get you started. @delphine First, think like a brand First, know who you are targeting First, stay committed and deliver consistently #WF15
  19. 19. How to create your digital presence ? 1 . A clear need for a clear website 2 . Keep it simple, yet complete 3 . Listen to your customers 4 . Assume it’s a trial-and- error process 5 . Realize the Internet is local 6 . Change is good : keep it fresh @delphine#WF15
  20. 20. Digital presence | best practices. @delphine EXAMPLE OF A BLOGGER WHO LEVERAGE THE DIGITAL TO DO BUSINESS Social network widgets Introduction #WF15
  21. 21. How to manage your digital presence ? 1 . Search yourself 2 . Buy your domain name 3 . Put all your content in one place 4 . Join social networks 5 . Optimize your presence on the sites 6 . Keep private things private. @delphine#WF15
  22. 22. Digital presence | best practices. @delphine USE TOOLS TO MANAGE YOUR TIME : TWEETDECK ,GOOGLE ALERT #WF15
  23. 23. IBM CASE | social computing guidelines. @delphine#WF15 Living IBM values in the Digital World
  24. 24. IBM | surfacing experts @delphine#WF15
  25. 25. 1 CONNECT FOR SUCCESS @delphine Concretize desired business relationships. #WF15
  26. 26. « Apple is a very disciplined company, and we have great processes. But that’s not what it’s about. Process makes you more efficient. But innovation comes from people meeting up in the hallaways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem. » Steve Jobs
  27. 27. Just 6 degrees of separation between us ? @delphine After checking 30 billion electronic messages, Microsoft researchers say the theory stands up ! In a world of 6.6 billion people, it does seem hard to believe. The theory of six degrees of separation : we are all linked by chains of acquaintance, you are just six introductions away from any other person on the planet. #WF15
  28. 28. What about brands that place themselves as links generators ? @delphine The mobile operator « Sosh » created a Tumblr which now offers a "creative roll," a collaborative illustration. « Our favorite illustrators happen pencil to express their views Sosh the universe. A collaborative project and unique! Meet every 15 days to discover a new original creation! » #SOSH #WF15
  29. 29. @delphine Humanizing communication Possess a natural authority Give a character both official and exclusive Reach a much larger audience CEO : why you should be present on social networks? #WF15 Lead by example
  30. 30. @delphine partnerships meetings new offer relay relevant content interactions with other founders critical views relay articles Earned > answers follow journalists, strategic contacts ... CEO : what do you need to do to stand out on social networks ? #WF15
  31. 31. Part in events with strong networking opportunity. 1 village connected 1 app « its a match » 1 wellness open bar 36 partners including 5 press 1 ending cocktai (where everything begins…) 12 keynotes 1 networking lunch @delphine #JFD15 #WF15
  32. 32. 1 CONNECT FOR SUCCESS @delphine & inspiring others. #WF15
  33. 33. When a passion highlighted well on social networks becomes a real company. @delphine @bettyautier An influential fashion blogger « It’s a good friend speaking to 20000 people per day » explains Elodie Jacquemond, who became bloggers officer in 2011. #WF15
  34. 34. How to talk on Twitter ? @delphine You need to tweet to expand your reach ! Both internally and externally (of your company)  to speak with easier exchanges  to optimize SEO  to create links with relevant contacts  To create leads  to find the trending conversations  And most of all to be part of the conversation ! #WF15
  35. 35. How to talk on LinkedIn ? @delphine You need to manage your professional image !  for more visibility and SEO  for benchmark  for contact Need some advices ?  treat « summary » with attention, in funnel: give your wide vision before details  don’t hesitate to edit a website / blog / Twitter redirection  treat «Additional Information» by mentioning your centers of interests (tech, music…)  treat « Organization » by tagging associations or companies to wich you are a member  Treat « Distinctions » if they are relevant with your objective #WF15
  36. 36. How to talk on Facebook ? @delphine The settings tab is your best ally !  to create groups of friends (friends, colleagues, client…) to manage easily who sees what  to minimize access to your privacy  You can also create a professional profile ! Need some advices ?  create a custom URL to allow people to find you easily  add your Facebook URL in the signature of your emails and all your marketing materials  put regularly online on your wall or in your status your updates (evolutions, product launch ...)  share links and articles that might be useful to your contacts #WF15
  37. 37. What about all the other social networks ? Store pictures for the Picasa users Send pictures from a Smartphone Communicate thanks to the chat Google Talk See Youtube Videos Online mobile photo Sharing, video- sharing and a social networking Take pictures & videos Share it on social networking platforms (Facebook, twitter, Tumblr, Flickr) Hashtags Twitter application Users can share six second-long looping video clips Comedy and music performances Stop motion animation Live video streaming application for Smartphone Tweet out a link to their Live Stream Public or viewable Web and mobile application company. Operat es an eponymous photo sharing website People can: Upload Save Sort manage images (pin)
  38. 38. IBM CASE | employee x brand interactions. @delphine#WF15 Employee- generated brand interactions are growing exponentially
  39. 39. IBM CASE | social campaign metrics. The sentiment expressed in the Celebration of Service social conversation was notably high, with the conversation classifed as 4% « very positive », « 15% positive », and 0% negative. @delphine#WF15
  40. 40. @delphine WOMEN BEHIND SUCCESS Women who are doing successfully digital transformation of their company and to themselves. #WF15
  41. 41. Opening keynote #JFD15 “The woman of the future will be a digital woman entrepreneur.” Stéphane Richard, CEO @Orange #WF15 @delphine
  42. 42. Delphine Ernotte | France Télévisions. @delphineErnotte "I want to make of France Télévisions an audiovisual company of the XXIth century. It means at first assuring the essential missions: propose innovative programs and information of public service, but, first of all, I want to make the company not only a digital media company but a real digital company which means bring digital in each part of the business, and employees » @delphine#WF15
  43. 43. Lubomira Rochet | L’Oréal. @ljubomira In a few months, LR launched 3 transformation projects on 3 priority axes:  Acceleration of e-commerce, which represented only 3,5 percentage of sales in 2014  Customization of digital media of the group, for a finer targeting of L'Oréal worldwide  Transformation of Maybeline, Vichy, Kerastase, Biotherm and Bodyshop as " love brands " (brands approved by a large majority of customers, ambassadors on social networks (earned media focus) @delphine#WF15
  44. 44. Antonia McCahon | Pernod Ricard. @antoniamccahon Named " digital acceleration officer " in 2013, Antonia McCahon is in charge of pursuing a transformation which is from now on at the heart of the reorganization of the group. Her first initiative: Digifit’s launch a kind of Trivial Poursuit to sensitive the employees in digital technology  success! @delphine#WF15
  45. 45. What about you ? Write your successful #WF15 story and Beyond ! @delphine#WF15 Insert your Picture here…
  46. 46. Thanks ! #connectforsuccess #JFD16 @the__bureau @delphine @JFDParis

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