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Public Relations - Deluxe Small Business Heroes Tour

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Deluxe Corporation
Deluxe Corporation

Learn more about Public Relations for your small business from Terri Shapiro, Executive Director of Brand & Media Relations, Deluxe Corporation. In the presentation, you will learn what PR can do for your business, "big secrets" to effective PR, managing your media interview, and merchandising your publicity.

Business
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GET MORE CUSTOMERS VIA PR follow hashtag #deluxehero
[object Object],[object Object],Your Speaker Today
A PR Win for Deluxe!
[object Object],[object Object],[object Object],[object Object],Today’s Topics:
What Is PR?
[object Object],What Is PR?
Do You Need PR?
[object Object],Do You Need PR?
[object Object],Do You Need PR?
[object Object],[object Object],Do You Need PR?
[object Object],Do You Need PR?
[object Object],Secret #1 Reporters, editors, bloggers who influence decisions to buy in editorial postings The people who can buy from you
The Media as “Customer” ,[object Object],[object Object]
Researching the Media
Editorial Calendar
[object Object],[object Object],Managing Your Interview
[object Object],[object Object],[object Object],[object Object],Secret #2
Charlie’s Cupcakes ,[object Object],[object Object],[object Object],[object Object]
[object Object],Opportunities to Experience
[object Object],Secret #3 I can’t talk to you right now. But I’d be happy to get back to you soon.
[object Object],[object Object],[object Object],[object Object],Secret #3
Merchandising Your PR E-mail Twitter Facebook Mailing Blog
[object Object],QUESTIONS?

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