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Website Effectiveness - Deluxe Small Business Heroes Tour

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Learn why your business needs a website, how to be effective, creating valuable content, positioning in Google results and driving traffic to website.

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Website Effectiveness - Deluxe Small Business Heroes Tour

  1. 1. <ul><li>Effective Website Presence </li></ul><ul><li>Your Website & Beyond </li></ul>follow hashtag #deluxehero
  2. 2. What is this number? <ul><ul><li>234,000,000 </li></ul></ul><ul><li>The number of times you have been frustrated with your website </li></ul><ul><li>The number of times someone else has been frustrated with your website </li></ul><ul><li>The number of websites on the world wide web </li></ul>
  3. 3. Why do you need a website? 80% of US adults are looking for you online 94% have college degrees plus 92% are 18-29 years of age; 87% are 30-49; 79% are 50-64; 42% are 65 years + Your website gives your business credibility with all your potential customers – how effective is it?
  4. 4. n=1162 73% 56% 4% 19% 21% 22% 24% 29% 29% 31% 36% 38% 38% 47% 52% 56% Deluxe Business Services Survey -May 2010 Businesses use their websites to get customers
  5. 5. What makes an effective website <ul><li>A good domain name </li></ul><ul><li>Valuable content </li></ul><ul><li>Links </li></ul><ul><li>Traffic </li></ul><ul><li>A good consultant </li></ul>
  6. 6. Domain names <ul><li>The number of domain names purchased as of Jan’10 </li></ul><ul><li>.COM : 81.8 million </li></ul><ul><li>.NET : 12.3 million </li></ul><ul><li>.ORG : 7.8 million </li></ul>
  7. 7. Domain names <ul><li>Domain name Don’ts </li></ul><ul><li>Myfavoritebakeryisjanes.com </li></ul><ul><li>capturethemomentphotographybytroyalan.com </li></ul><ul><li>Thecompassionhouse.org </li></ul><ul><li>R-dcomputerconsultinginc.com </li></ul><ul><li>Domain name Do’s Janesbakery.com </li></ul><ul><li>Capturethemoment.com </li></ul><ul><li>Compassionhouse.org </li></ul><ul><li>Rdcomputerconsultingny.com </li></ul>
  8. 8. Valuable website content
  9. 9. 1 st page Google result: “Italian deli Turnersville” 1 2 3 4
  10. 10. Acquire Links <ul><li>Links =Trust & Traffic: “When an important site gives you a link, it's like a vote of confidence in your site.” </li></ul><ul><li>Quantity counts </li></ul><ul><li>Quality counts </li></ul><ul><li>Don’t forget your social media links! </li></ul>
  11. 11. 1 st page, 1 st position Google result: “family optometrist Fenton Missouri”
  12. 12. Get Traffic <ul><li>How do you get found? </li></ul><ul><li>1. Submit your site to search engines and local directories </li></ul><ul><li>2. Use Email marketing to provide relevant, meaningful information about your business, and link back to your website </li></ul><ul><li>3. Point to your website from your social media profile pages </li></ul><ul><li>4. Print your website on all your business materials </li></ul><ul><li>5. Consider an SEM strategy: google ad words, Easy Local Listing, Easy Name Search </li></ul><ul><li>6. Keep your website updated and relevant to your visitors </li></ul>
  13. 13. 1 st page Google result: “home improvement Cleveland Ohio”
  14. 14. Get a professional consultation <ul><li>A website consultant can help you: </li></ul><ul><li>Get started with your first online presence for a new or existing business </li></ul><ul><li>Help you re-design your existing content </li></ul><ul><li>Find you the best deals on hosting and design </li></ul><ul><li>Introduce you to internet tools to help you improve your site performance </li></ul>Most initial websites designed by friends/family
  15. 15. To Do List <ul><ul><ul><li>DOMAIN </li></ul></ul></ul><ul><ul><ul><li>Assess your domain name- is it the best it can be for your business? </li></ul></ul></ul><ul><ul><ul><li>Buy additional names and pointers to your existing site </li></ul></ul></ul><ul><ul><ul><li>CONTENT </li></ul></ul></ul><ul><ul><ul><li>Choose the best keywords and adjust your page title, meta tags and first paragraph to see them </li></ul></ul></ul><ul><ul><ul><li>Keep relevant text and links in HTML </li></ul></ul></ul><ul><ul><ul><li>Beware: Flash sites do not result in good search engine results </li></ul></ul></ul><ul><li>LINKS </li></ul><ul><li>Identify meaningful links to/from your website </li></ul><ul><li>Send personal, authentic emails to other site owners, requesting links from their site to yours </li></ul><ul><li>Create a ‘links of interest’ section on your site </li></ul><ul><li>TRAFFIC </li></ul><ul><li>Install Google Analytics for free to see what your site visits are today </li></ul><ul><li>Monitor site traffic with changes you make to the site </li></ul><ul><li>Employ an email marketing strategy, and print your website on all your collateral </li></ul><ul><li>HELP </li></ul><ul><li>Get a professional website consultant. </li></ul>