SlideShare a Scribd company logo
1 of 17
What’s NextforAPIs Delyn Simons @delynator, @mashery #gluecon #apinext May 2011
Photo attribution: DJ Davis, Flickr.com
What’s next Chat Less, Do More Location-based Deals Growth of internal and partner API usage Mainstream API Success (upside + downside) Increasing JSON/JSONP adoption
Chat Less, Do More with Push Notifications
What’s next Chat Less, Do More Location-based Deals Growth of internal and partner API usage Mainstream API Success (upside + downside) Increasing JSON/JSONP adoption
Location-based Deals
Location-based Deals
What’s next Chat Less, Do More Location-based Deals Growth of internal and partner API usage Mainstream API Success (upside + downside) Increasing JSON/JSONP adoption
Restructuring for Internal & Partner Growth
What’s next Chat Less, Do More Location-based Deals Growth of internal and partner API usage Mainstream API Success (upside + downside) Increasing JSON/JSONP adoption
Mainstream Success
Mainstream Success – Who’s up Next?
…but also a downside to going mainstream
What’s next Chat Less, Do More Location-based Deals Growth of internal and partner API usage Mainstream API Success (upside + downside) Increasing JSON/JSONP adoption
16 55% of all new APIs use JSON; 20% JSON only Percentage of new APIs with JSON support Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011
What’s next Chat Less, Do More Location-based Deals Growth of internal and partner API usage Mainstream API Success (upside + downside) Increasing JSON/JSONP adoption

More Related Content

Viewers also liked

Viewers also liked (7)

project and ressource management solution proRM 2011
project and ressource management solution proRM 2011project and ressource management solution proRM 2011
project and ressource management solution proRM 2011
 
RADAR
RADARRADAR
RADAR
 
Digital Fashion Assistant
Digital Fashion AssistantDigital Fashion Assistant
Digital Fashion Assistant
 
Pediatrics 2.0: Digital Health Promotion for Behavior Change
Pediatrics 2.0: Digital Health Promotion for Behavior ChangePediatrics 2.0: Digital Health Promotion for Behavior Change
Pediatrics 2.0: Digital Health Promotion for Behavior Change
 
The Ultimate Content Marketing Blueprint
The Ultimate Content Marketing BlueprintThe Ultimate Content Marketing Blueprint
The Ultimate Content Marketing Blueprint
 
Gut Checking Your 2015 Integrated Digital Marketing Plan
Gut Checking Your 2015 Integrated Digital Marketing PlanGut Checking Your 2015 Integrated Digital Marketing Plan
Gut Checking Your 2015 Integrated Digital Marketing Plan
 
Marketing and social media intervention pdf naeyc 2011 full
Marketing and social media intervention pdf naeyc 2011 fullMarketing and social media intervention pdf naeyc 2011 full
Marketing and social media intervention pdf naeyc 2011 full
 

Similar to What's Next for APIs - Gluecon 2011

Deep Impact - Impact of Pigeon Update
Deep Impact - Impact of Pigeon UpdateDeep Impact - Impact of Pigeon Update
Deep Impact - Impact of Pigeon Update
Myles Anderson
 
Winning Local Search with Data
Winning Local Search with DataWinning Local Search with Data
Winning Local Search with Data
David Minchala
 

Similar to What's Next for APIs - Gluecon 2011 (20)

Discover How Conference Apps Can Gerenate Additional Revenues
Discover How Conference Apps Can Gerenate Additional RevenuesDiscover How Conference Apps Can Gerenate Additional Revenues
Discover How Conference Apps Can Gerenate Additional Revenues
 
Deep Impact - Impact of Pigeon Update
Deep Impact - Impact of Pigeon UpdateDeep Impact - Impact of Pigeon Update
Deep Impact - Impact of Pigeon Update
 
Your API is So 2006 - MoDevEast 2011
Your API is So 2006 - MoDevEast 2011Your API is So 2006 - MoDevEast 2011
Your API is So 2006 - MoDevEast 2011
 
Mobile Product & Marketing Best Practices After A/B Testing +200 Features By ...
Mobile Product & Marketing Best Practices After A/B Testing +200 Features By ...Mobile Product & Marketing Best Practices After A/B Testing +200 Features By ...
Mobile Product & Marketing Best Practices After A/B Testing +200 Features By ...
 
LSS2017: Content Expansion for Voice Search
LSS2017: Content Expansion for Voice Search LSS2017: Content Expansion for Voice Search
LSS2017: Content Expansion for Voice Search
 
Optimizing for Local
Optimizing for LocalOptimizing for Local
Optimizing for Local
 
Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011Your API is So 2006 - Dreamforce 2011
Your API is So 2006 - Dreamforce 2011
 
Winning Local Search with Data
Winning Local Search with DataWinning Local Search with Data
Winning Local Search with Data
 
5 Voice Engine Optimization Strategies That Will Boost Your Rankings
5 Voice Engine Optimization Strategies That Will Boost Your Rankings5 Voice Engine Optimization Strategies That Will Boost Your Rankings
5 Voice Engine Optimization Strategies That Will Boost Your Rankings
 
SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011SEOmoz Pitch Deck July 2011
SEOmoz Pitch Deck July 2011
 
How to Master SEO and Grow Your Business
How to Master SEO and Grow Your BusinessHow to Master SEO and Grow Your Business
How to Master SEO and Grow Your Business
 
Visbility at the Edge - Deep Insights from Your API
 Visbility at the Edge - Deep Insights from Your API Visbility at the Edge - Deep Insights from Your API
Visbility at the Edge - Deep Insights from Your API
 
Why SEO That Used to Work, Fails
Why SEO That Used to Work, FailsWhy SEO That Used to Work, Fails
Why SEO That Used to Work, Fails
 
GABC 2013: Semetis Presentation: Branding and offline with GA multi-channel a...
GABC 2013: Semetis Presentation: Branding and offline with GA multi-channel a...GABC 2013: Semetis Presentation: Branding and offline with GA multi-channel a...
GABC 2013: Semetis Presentation: Branding and offline with GA multi-channel a...
 
Local Search Strategies
Local Search StrategiesLocal Search Strategies
Local Search Strategies
 
2011 05 IRLday - Marketing for hospitality, Dublin City U
2011 05 IRLday - Marketing for hospitality, Dublin City U2011 05 IRLday - Marketing for hospitality, Dublin City U
2011 05 IRLday - Marketing for hospitality, Dublin City U
 
Why is ASO not working in 2023 and how to change it? / Olena Vedmedenko (Keya...
Why is ASO not working in 2023 and how to change it? / Olena Vedmedenko (Keya...Why is ASO not working in 2023 and how to change it? / Olena Vedmedenko (Keya...
Why is ASO not working in 2023 and how to change it? / Olena Vedmedenko (Keya...
 
Top 19 Things Business Owners Need to Know About SEM in 2011
Top 19 Things Business Owners Need to Know About SEM in 2011Top 19 Things Business Owners Need to Know About SEM in 2011
Top 19 Things Business Owners Need to Know About SEM in 2011
 
SearchLove Boston 2016 | Larry Kim | Hacking RankBrain: Four Strategies You’l...
SearchLove Boston 2016 | Larry Kim | Hacking RankBrain: Four Strategies You’l...SearchLove Boston 2016 | Larry Kim | Hacking RankBrain: Four Strategies You’l...
SearchLove Boston 2016 | Larry Kim | Hacking RankBrain: Four Strategies You’l...
 
KPIs for APIs (and how API Calls are the new Web Hits, and you may be measuri...
KPIs for APIs (and how API Calls are the new Web Hits, and you may be measuri...KPIs for APIs (and how API Calls are the new Web Hits, and you may be measuri...
KPIs for APIs (and how API Calls are the new Web Hits, and you may be measuri...
 

More from Delyn Simons

More from Delyn Simons (8)

Transforming Products into Platforms
Transforming Products into PlatformsTransforming Products into Platforms
Transforming Products into Platforms
 
TwilioCon 2013 API Panel with Capital One, ESPN, Accenture, Mashery
TwilioCon 2013 API Panel with Capital One, ESPN, Accenture, MasheryTwilioCon 2013 API Panel with Capital One, ESPN, Accenture, Mashery
TwilioCon 2013 API Panel with Capital One, ESPN, Accenture, Mashery
 
SVPMA API Panel | April 2013
SVPMA API Panel | April 2013SVPMA API Panel | April 2013
SVPMA API Panel | April 2013
 
Manage your Public API Like a Protocol
Manage your Public API Like a ProtocolManage your Public API Like a Protocol
Manage your Public API Like a Protocol
 
The M Word: Marketing in a Developer World
The M Word: Marketing in a Developer WorldThe M Word: Marketing in a Developer World
The M Word: Marketing in a Developer World
 
API as a Product - SXSW 2012
API as a Product - SXSW 2012API as a Product - SXSW 2012
API as a Product - SXSW 2012
 
Think like a Platform - EDC 2012
Think like a Platform - EDC 2012Think like a Platform - EDC 2012
Think like a Platform - EDC 2012
 
Going Geoloco! Location-based services, Developers, and Your Open Platform
Going Geoloco! Location-based services, Developers, and Your Open PlatformGoing Geoloco! Location-based services, Developers, and Your Open Platform
Going Geoloco! Location-based services, Developers, and Your Open Platform
 

Recently uploaded

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 

Recently uploaded (20)

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Manulife - Insurer Innovation Award 2024
Manulife - Insurer Innovation Award 2024Manulife - Insurer Innovation Award 2024
Manulife - Insurer Innovation Award 2024
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 

What's Next for APIs - Gluecon 2011

  • 1. What’s NextforAPIs Delyn Simons @delynator, @mashery #gluecon #apinext May 2011
  • 2. Photo attribution: DJ Davis, Flickr.com
  • 3.
  • 4. What’s next Chat Less, Do More Location-based Deals Growth of internal and partner API usage Mainstream API Success (upside + downside) Increasing JSON/JSONP adoption
  • 5. Chat Less, Do More with Push Notifications
  • 6. What’s next Chat Less, Do More Location-based Deals Growth of internal and partner API usage Mainstream API Success (upside + downside) Increasing JSON/JSONP adoption
  • 9. What’s next Chat Less, Do More Location-based Deals Growth of internal and partner API usage Mainstream API Success (upside + downside) Increasing JSON/JSONP adoption
  • 10. Restructuring for Internal & Partner Growth
  • 11. What’s next Chat Less, Do More Location-based Deals Growth of internal and partner API usage Mainstream API Success (upside + downside) Increasing JSON/JSONP adoption
  • 13. Mainstream Success – Who’s up Next?
  • 14. …but also a downside to going mainstream
  • 15. What’s next Chat Less, Do More Location-based Deals Growth of internal and partner API usage Mainstream API Success (upside + downside) Increasing JSON/JSONP adoption
  • 16. 16 55% of all new APIs use JSON; 20% JSON only Percentage of new APIs with JSON support Based on directory of 3,200 web APIs listed at ProgrammableWeb, May 2011
  • 17. What’s next Chat Less, Do More Location-based Deals Growth of internal and partner API usage Mainstream API Success (upside + downside) Increasing JSON/JSONP adoption