Today, many merchants and retailers are in a similar situation: trying to differentiate between an Omni-Channel vs. mCommerce retail experience. Is there one you need more than the other? What are the fundamental rules? Both Omni Channel and mCommerce retailing are relatively new concepts for merchants. Furthermore, everyone's perceptions of what they are and the level of knowledge varies greatly. We all have a slightly different understanding of what it actually means. View BNOTIONS' presentation for insight for on the customer's user experience surrounding mCommerce and Omni-Channel. It includes a walkthrough of the features and reasoning for the design decisions that were made.

1. Case Study: Indigo
Paul Crimi
Sr. Product Designer
@paulohnine
paul.crimi@bnotions.com

2. Mobile Retail: Stats

3. Retail mobile sales in the US are expected to grow to
$31 billion in 2017, making up 9% of all online sales
Source: Deloitte 2013

4. 80% of smartphone owners want more mobile-
optimized mCommerce products & services
Source: Motorola, 2013

5. Case Study: Indigo

6. Bring the Indigo eCommerce
experience to life for the mobile user.
Challenge
I N D I G O M O B I L E

7. Re-define the Indigo experience by
delivering an omni-channel mobile
app that brings discovery, utility,
loyalty, and beauty to every
consumer touchpoint.
Opportunity
I N D I G O M O B I L E

8. To create a ‘winning’ experience, the Indigo app focuses on:
Loyalty
Integration
Social
Integration
Solution
I N D I G O M O B I L E
Search,
Discovery, &
Commerce

9. UX Design @ BNOTIONS
a lesson in theory

10. ux design @ BNOTIONS
a product
or business
need
the user’s
needs
ux
design

11. “why should I care?”
-every user ever
the responsibility of the ux designer
we design the product in the best, most-
efficient, and user-friendly way so that it
addresses the age-old question:

12. user-centric design
design
fig 2. the user-centric design process
build
launch
measure

13. the ux pseudo science
learn
fig 3. the ux design cycle
build
measure
idea
productdata

14. Putting Theory Into: Practice

15. Giving the customer the
same ‘warm feeling’ they
receive walking in the
front door.
Search, Discovery & Commerce

16. Search, Discovery & Commerce
Browse the latest merchandising or
quickly narrow in on something
specific - yours to explore with ease
and clarity.

17. Browse the latest merchandising or
quickly narrow in on something
specific - yours to explore with ease
and clarity.
Search, Discovery & Commerce

18. Tap to Add to Cart or Drag and Drop
- purchasing made simple and fun.
Search, Discovery & Commerce

19. Search, Discovery & Commerce
Tap to Add to Cart or Drag and Drop
- purchasing made simple and fun.

20. Loyalty Integration
Indulge in your very own
personalized shopping experience
with information at your finger tips
and convenience on the go.

21. Loyalty Integration
Indulge in your very own
personalized shopping experience
with information at your finger tips
and convenience on the go.

22. Social Integration
Bump into friends and make
the in-store experience more
memorable.

23. Find that book that inspires you
and share it with your friends in
one tap.
Social Integration

24. On-boarding