Bauer Distributor is one of the largest magazine publishing houses in Europe. It has a large existing audience base of women aged 25-54, though these women tend to be interested in celebrity news. While Bauer has some overlap with the target demographic the author aims to reach with their magazine, their existing women's titles focus more on traditional values, home, and family content. This represents only a small portion of the target audience the author wants to engage, who are younger women.

1. Bauer Distributor
Demi-Leigh Chamberlain

2. Information
• Published in 1980
• Largest magazine publishing houses in Europe
• #1 seller of magazines at retail in the country
• Nationwide audience of readers across several
diverse editorial segments

3. Women Audience
Bauer Publishers already have a large audience base on women and therefore will
already have some of my target audience in place. However, the woman who are
in this audience are usually celebrity obsessed. Bauer focuses on women and
mothers with traditional values aged 25-54, Bauer’s Women’s titles deliver
practical solutions and ideas for her home and family . This has a small section of
the female target audience age I am trying to target.

4. Magazines

5. Advertising
Kerrang! uses its radio station to advertise it’s latest issue. They are sponsored
by Relentless Energy Drink on occasions.
Kerrang! Has many different forms of media and therefore it will entice a larger
mass audience, many of the audience will use social networking sites and will
therefore advertise the magazine without additional costs.
The use of synergy allows Kerrang to access all forms of media, they use videos
from YouTube to help view the description through visual image and give an
alternative way of accessing information.

6. Web 2.0
Kerrang! online website is much like the magazine itself but allows interaction
within it. The use of embedded videos allows the interview to be watched
rather than read and therefore make it additionally interesting.
The use of social networking sites on this page allows the target audience to
interact with the magazine through social networking sites. Which are used by
the majority of the audience shown in previous post ‘ Institutions’.
The use of digital interaction allows the audience to have a wider look on what
happens around the production of the magazine within the use of
interviews, the latest music and podcasts.
Kerrang! is just one brand name which now uses synergy and enables itself
through it’s name. Kerrang! TV, Kerrang! Magazine, Kerrang! Radio