1. GENRE RESEARCH
Demi-Leigh Chamberlain

2. Genre Research
I have already looked into print based magazines which have given me the
inspiration to do Alternative Rock as magazines such as NME, Kerrang! and Q
has the layout of the magazine which I wish to produce. By textually analysing
these magazines I have already looked into my targeted genre and I know feel
comfortable in what I am trying to achieve. With my weekly subscription to Q
magazine, I think my chosen genre will help me to clarify my work as I know
what I am talking about and I’m actually part of the audience in which this genre
is providing. Additionally, with most of the music on my IPod being Kasabian,
Arcade Fire, The Killers and The Streets my playlist sets me up for success.

3. Alternative Rock
Internet Resource - http://en.wikipedia.org/wiki/Alternative_rock
Alternative rock is a genre of rock music that emerged in the 1980s and
became popular in the 1990s. Alternative rock consists of various
subgenres that have emerged from the independent music scene since
the 1980s, such as grunge, Britpop, gothic rock, indie pop, and indie rock
Some mainstream critical recognition of this genre are:
The Smiths
Muse
Red Hot Chilli Foo Fighters
Peppers

4. How it came around
Internet Resource - http://en.wikipedia.org/wiki/Alternative_rock
The use of the term alternative to describe rock music originated around the
mid-1980s; at the time, the common music industry terms for cutting-edge
music were new music and post modern, respectively indicating freshness and
a tendency to decontextualized sounds of the past.
The use of alternative gained further exposure due to the success of
Lollapalooza, for which festival founder and Jane's Addiction frontman Perry
Farrell coined the term Alternative Nation.
In the late 1990s, the definition again became more specific. In 1997, Neil
Strauss of The New York Times defined alternative rock as "hard-edged rock
distinguished by brittle, '70s-inspired guitar riffing and singers agonizing over
their problems until they take on epic proportions".

5. Commercialised
Throughout the 1980s, alternative rock was mainly an underground
phenomenon. Alternative rock in the 1980’s were relegated to independent
record labels. This type of genre can be known as Indie rock or alternative
music. Alternative Rock occasionally rocked the charts with a random one time
wonder hit within bands such as ‘Rolling Stones’.
Rock music is split up into many different sub-genres such as grunge, Britpop,
gothic rock, indie pop, indie rock and heavy metal, these are all now known
under the title Alternative Rock.
These can all be classed under the title of rock, giving the genre lots of
alternative styles of music to fit different moods and categories.

6. The Killers
Internet Source - http://en.wikipedia.org/wiki/The_Killers
The Killers are an American rock band that
was formed in 2001, by Brandon Flowers, lead
vocals, keyboards and Dave Keuning, guitar,
backing vocals. Mark Stoermer, bass, backing
vocals and Ronnie Vannucci Jr. drums,
percussion would complete the current line-up
of the band in 2002.
Albums Date
Hot Fuss 2004-2006 To date, the band has sold over 6
million albums in the United States,
Sam’s Town 2006-2007 over 5 million albums in the United
Sawdust 2007-2008 Kingdom and over 15 million
Day & Age 2008-2010 worldwide.
Hiatus 2010-2011
Fourth Album 2011-Present

7. The Band I May Use In My Magazine
Text = Internet Source - http://en.wikipedia.org/wiki/Evanescence
Awards = Previous Coursework
Evanescence
Evanescence was founded in Little
Rock, Arkansas in 1995 by
singer/pianist Amy Lee and
guitarist Ben Moody. Evanescence
became popular when two of Lee
and Moody’s song were played on
local radio stations. Evanescence
has sold nearly 15 million records
worldwide, more than 6 million in the
Awards
U.S.A. and earning two Grammys with
their major debut Fallen. Fallen spent Grammy Awards Best new artist 2004
Best hard rock performance 2004
more than 100 weeks on Billboards
World Music Awards Best Rock Artist 2004
Top 200 chart, was certified gold or Album of the year 2007
platinum in over 35 countries and sold
out arenas globally. Kerrang! Best international newcomer 2004
Sexiest Female 2007

8. Paramore Internet Source - http://en.wikipedia.org/wiki/Paramore
Paramore is an American rock band
from Franklin, Tennessee, formed in
2004. The band consists of lead vocalist
Hayley Williams, bassist Jeremy Davis,
and guitarist Taylor York.
Paramore's music has generally been
regarded as "emo" and "pop punk“. Alternative Press magazine had
Joshua Martin had written after an commented that the band was "young
interview with Hayley Williams. Their sounding", while consistently being
music is like them, it's aged differently. "honest." Paramore's first album All We
It's sped up, and slowed down. Know is Falling had an arguably more
"formulaic pop-punk" sound that was
Albums Date
"delivered particularly well" and the
All We Know Is 2005 combination of the two had created a
Falling "refined rock infused pop/punk album.“
Riot 2007 The band's second release, Riot! was
said to explore a 'diverse range of styles,"
Brand New Eyes 2009
however, not straying far from "their

9. Well known bands
• The bands which have featured in this research will feature in the sell lines
and contents page of my magazine
• This is as it would make my magazine look professional and attract already
existing loyal fan bases to my new band.
• I will also however, feature other up and coming bands. This is as I would like
my magazine to be a source of advertising promotion.

10. Music Videos