1. My City 2013:
“Bandung Future Water Movement”
Dendy Nugraha
for
THE RECRUIT 2012

2. BANDUNG FUTURE WATER MOVEMENT
I. OVERVIEW
The demand of clean water in Bandung city has been rising as the growth of the citizen
and development of this city. Today water providing system which held mainly by Perusahaan
Daerah Air Minum (PDAM) Bandung, still unable to meet the demand of the city. To provide
those needs, water providing systems needs to be developed, one of the solutions is looking for
the new source of water. But the source of water available in Bandung is strictly limited. Those
limitation makes PDAM looking for a new source in the district of Bandung.
Figure 1: a picture of water selling station in Antapani, Bandung. Antapani is one of area in Bandung that have problems with
accessibility of clean water from PDAM
Along with economic building that becoming more and more prevalent, leads the
government to open a new land that sacrifice green space in the city. If the opening of new land
is structurally arranged along with a good environmental effect analysis, then it will be no
problem. But it becomes a big one if this land opening is done by careless way in order to chase
the economic growth and huge profit. Majalaya water crisis is the example how this problem
could be happened in Bandung. Almost all the river crossed by textile factory in Majalaya
contaminated with textile chemical that makes the river turns black and pungent. In the night, a
liquid waste from factory to the body of the river raised twice to triple times bigger the color
suits to the color of factory dyestuffs. The smells became so penetrating. Through the
observation of water quality at industrial area in Majalaya on May 2006, Komite Peduli
Lingkugan (KPL) Bandung has noted 36 factories suspected who contaminate Citarum river and
some other rivers. Those factory are known didn’t have waste installation system that met the
requirements and throw all of their residual to body of river.
Excess exploitation of water by industries also another problem that cause the water
crisis. Beside Majalaya, people of Rancaekek sub-district, Dayeuhkolot, and Ketapang also has
the same problem, even in rainy season. Based on 2009 data, there is 888 artesian well that
runs by 526 companies across the area. Continous development on northern Bandung (Punclut,
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3. BANDUNG FUTURE WATER MOVEMENT
Lembang, etc.) has added problems of this water crisis. In addition, the area is one of the most
vital water absorption region for Bandung.
Another cause of water crisis, which is a classic one, is the inability to met the demand
of water, both in quantity and quality. The limited capabilities of water providing for the needs
of Bandung citizen leads to many water privatization act, legally to illegally. In Sindangjaya and
Sindanglaya area, at least there is four springs that already privatized. Pasirwangi and
Ujungberung is another water trading area that operates by at least nine water trader. Thirty
water container truck businessman also buying and selling from Pasirwangi springs.
These situations isn’t well responded by the governments of Bandung. The government
done almost nothing to stop it and they also giving a pressure to PDAM Bandung with quite
impossible target, which is admitted by PDAM official. Not only the lack of intervention, the
government also seems lack of idea and policies that can give a solution for a better water
access to their citizens. More than that, both PDAM and Bandung Government seems way to
convinced with a wrong statistics that said the current water providing system already serves at
least 65 percent of the total citizens.
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4. BANDUNG FUTURE WATER MOVEMENT
II. What is the problem?
Existence of water in order to support the living of human population is crucial. The
various purpose of water can affect many vital activities of human for their living survival. But
the lack of water with proper standard and the sanitation system has caused a global disease
that takes thousands of souls, including in Indonesia. According to World Bank on 2008, around
50.000 people or no less than 136 people died because of the lack of clean water access. And
there is 900 million people around the world that didn’t have a clean water access and over 2.6
billion of them doesn’t have sanitation system. In Bandung City, services of PDAM Bandung is
still far from sufficient. If we using a fair count, PDAM Bandung only can serves 24.75 percent of
total population in Bandung City. The number is based on this counting formula:
(146.395x4:2.374.198) x 100 = 24,75
In conclusion, we can say that PDAM Bandung claim that said they already provide
sanitation and water access for 65 percent of population is considerably wrong. There is a few
factor that cause the uneven clean water distribution to Bandung citizen. One of the cause is
the official water provider itself, has a lot problem in their institutions. The main problem is the
water processing system is no longer sufficient to meet the needs of Bandung citizen. Neglect
of Bandung parliament to solve the problem that PDAM Bandung faced, up to a la mafia act
inside the official, and many of illegally water pipe installation has damaged Bandung City and
its capabilities to provide water for their citizen.
This ‘water matters’ is rarely heard and seen by the citizen, specially by young age group
who knows how big this problem is. Whatever the reasons, rights for water is an absolute. Poor
service quality not only cause the citizens not only a matter of time, but also from money
because it means that the citizens have to spend a lot of money to get a clean water just to
support their activity. Zaky Yamani, the author of “Kehausan di Ladang Air”, a book that reveals
the scrutiny of water services and illegal practices in water management in Bandung City, tells
in his book that basically Bandung can provide clean water without any problems of water
deficit. But in reality, all those problems that explained above has caused Bandung losing
almost 30 million meter cubic of water per year.
The analysis of Badan Pengawasan Keuangan dan Pembangunan (BPKP) tells that
technically Bandung is ready for acceleration program for water providing and addition of
10.000 direct pipeline per year. It was supported by the availability of raw water that currently
flows for 3.633 litre/second, while the needs of raw water until 2009 was ‘only’ as big as 2.765
litre/second and the target in 2012 expected for 2.985 litre/second according to business plan.
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5. BANDUNG FUTURE WATER MOVEMENT
If those amount of water can be secured, the time of water providing for customer will be
added and the water probably still be enough to be distributed by PDAM’s water container to
some water which lack of clean water in cheap, even free. If the plan goes along with reality,
there will be no more news about Bandung City that having a crisis, a poor quality and quantity
of water.
Lack of quality and quantity, floods, dryness and avalanche so far has became a routine
occasions in the living of citizen. Those treatment program that runs by the government in
reality has not been able to solve those problems. The lack of political will from the government
of Bandung City gives the citizen a hard times to get a water access that clean, consumable, and
cheap. Other than that, the lack of initiative makes PDAM Bandung slowly built a
comprehensive water management.
This problem was slowly known by the citizen as the consumers. The problems of water
accessibility is only discussed in bureaucratic view. In fact, society can be determining factor to
push authority to give a better service for them. But until now, this crisis is still considered as
something ‘normal’. Poor quality of water is never questioned by the citizens, like what
happened to the people who live along the Cikapundung River. If people realize that clean
water is their rights, social demand surely will rise from it.
That’s where our participations needed. At least the citizens can and must demand for
their rights to be provided a clean water. As an example, people can push governments to
create more water reservoir in urban area. This water reservoir like this can rise the supply of
soil water up to 200 percent. There is also another solution. Building an underground barrier to
hold water absorption on hill areas. So far, what happened is a partial solving. To prevent flood
the government make embankment, river dredged, and the channel widen. To solve water
problem, they digging a new well, building a new water processing unit or raising its capacity.
They didn’t realize that the concept of integrated water processing system to prevent floods
that also can provide water needs is already available.
If we didn’t make an immediate move, in the next 20 years Bandung in particular and
Indonesia in general will be involved in long term conflict that caused by water source that
already monopolized by the authorities who collaborates with companies and businessman.
Then, a massive riot could not be prevented. Again, the people once again become victim. So it
is our responsibility to preserve the availability of water, in this terms, is the availability,
amount, and the quality. Our spirit to actively involved in any kinds of water preservation
should always be kept. Remembering how vital they can affect human lives.
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6. BANDUNG FUTURE WATER MOVEMENT
III. Project campaign profile
Bandung Future Water Movement is a campaign project that concerns issue about the
broad importance to water that viable and affordable for the citizen of Bandung. Increasingly
widespread of difficulties for access of clean water, in addition the rise of amount in
privatization of springs that caused by a bad management by the government, not only causing
a big loss in many sector activity, but also increase potential social conflict.
Reform of PDAM to create a Poor management quality of PDAM
professional institutions and water Bandung and plenty of illegal
privatizations management that well- practices in water managemen at
handled. Bandung.
Raising concerns and participations of
citizens (particularly young The lack of knowledge and concerns
generation) in the terms of of citizens of these problems,
supervising state agencies specially young age group.
performance, specially PDAM.
A great broad access of clean water
that meet requirements of
consumptions, particularly for mid-
low economic class in Bandung City.
To reach the broad of water access The accessibility of water that far
for 10 precent in 6 months time from the minimum standards of water
gradually, through private and public providing rate by 65 percent (24.75
sanitation system. percent)
Making a public water access that
biuilt through cooperation and
The lack of public facility that provides
donation between non-government
water access for poor economic level
and government at some places in
of society.
Bandung which lack of water access
and poor regions.
Figure 2: Hierarchy Objectives and Indicator
Bandung Future Water Movement is aiming to raise the awareness for water access
among the society through campaign that involves government institutions, NGOs,
communities, and support of Bandung Citizen through empowerment of youth, particularly
students. It was necessary for the young generation to realize and take care of the matters,
because they are the one who will face the problem if they don’t step up and get involved to
solve the matters. Bandung Future Water Movement is committed to the improvement of
water services and accessibilities for all water users.
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7. BANDUNG FUTURE WATER MOVEMENT
Bandung Future Water Movement is working by 4 principles. We called them 4E:
Effective
Bandung Future Water Movement aim is to raising concerns among society for certain public
issue. To attract public interest, every campaign that Bandung Future Water Movement have to
be easily understood by public with spending as small as possible costs.
Educating
In every campaign and project that we do, we always regard the importance of value sharing.
We don’t only wanted to taking public concerns to the next level, but also we want to give
people an education of what we do and why we do.
Empowering
Bandung Future Water Movement is a community based movement. Without the
empowerment of civil society inside us, this movement won’t give a significant contribution to
our environment.
Encouraging
We always imagine Bandung Future Water Movement as a ‘trigger’. Our movement mission is
to be an inspiration for the people out there to speak up their concerns, making a movement,
mobilizing people, and share the value. That is Bandung Future Water Movement is all about.
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8. BANDUNG FUTURE WATER MOVEMENT
IV. The target
Who do we expect to join our campaign? We classified it into six types:
 Students. Started from Senior High School (15-17 years old) and university students (18-
24 years old)
 Communities all over Bandung which share the same concern with our movement.
 Mass organizations,
 Civil society with mid-high economic class, age range between 30 to 50 years old,
 A company, both local and international, who have a concern about environment
stability and eco-friendly image branding,
 International organizations (WWF, UNICEF, etc.) and Non-Government Organizations
(WALHI, Greenpeace, etc.).
NGOs
Local
Mass Media
Government
Students
Companies
Forum
Bandung
Water
Movement
Local Local
Communities Authorities
Education International
Instititutions Organizations
Public Spaces
Figure 3: Network of Movement
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9. BANDUNG FUTURE WATER MOVEMENT
V. How do we start?
Social Media
Campaign
Community
Air Cooperation/
Bersama Moblization
Movie
Screening & Movie Fund
Fund-Raising Raising
Gig
Sponsor/Endo
rsement Movie Making
Hunting
Figure 4: Bandung Future Water Movement strategy cycle
Social Media Campaign
Like every nowadays campaign, social media broadcasting is one of the most effective way to
promote a campaign to people with young age group. They are effective, accessible, easy to be
monitored, and the most of all, they cost (almost) nothing. Bandung Future Water Movement
will campaign through not only through Facebook and Twitter, and also making a website that
contain blog post that will be functioned not only as information center and documentation
journal of the activity, but also as an advertorial space for our sponsor as part of supporting our
movement.
Making a Documentary Movie
Bandung Future Water Movement will starts from a making a documentary movie.
Documentary movie is considered to be one of the most effective way to share the concerns of
the project, considering the main target of our project is Senior High School and University
students. Documentary movie also considered a cheaper way to success this campaign because
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10. BANDUNG FUTURE WATER MOVEMENT
the making of this documentary movie is cooperation between Bandung Future Water
Movement with many community, NGOs, and Students Organizations.
Screening and Movie Discussions
The later step is to create a movie screening. This screening is aim to raising funds from public
and to attract interest from potential sponsors such as company or international organizations.
Those money and other sponsorship that we get from this screening is to make a public water
sanitation facilities at number of poor regions with lack of water accessibility in Bandung area.
Air Bersama
Air Bersama is the main aim of the program. Like what we’ve been told before. Our campaign is
not only to raise concern about the accessibility of water for the citizen of Bandung, but also to
raise a fund for infrastructure building. The facility we proposed is Air Bersama. It’s a water
reservoir that located on some places around Bandung which lack of clean water access
through sanitation system. Air Bersama will provide water with great standard quality that
funded by joining party so people can use this facility for free!
This project will be going for 12 months. The rundown will probably like this:
2013
Semester 1 Semester 2
Activity Month
1 2 3 4 5 6 7 8 9 10 11 12
Creating a social media account and
website
Fund raising through potential sponsor
and suitors
Creating a bank account for donation
Fund raising through gig
Making partnerships for documentary
movie making through network building
between Bandung community/groups
Documentary movie making
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11. BANDUNG FUTURE WATER MOVEMENT
Fund raising through movie Screening and
Public Discussion “People Rights for
Water Access” at school, college,
cinemas, and public places
“Air Bersama” Infrastucture Building
“Air Bersama” Maintenance Training
Monitoring, Review, and Evaluation
Figure 5: Time Structure
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12. BANDUNG FUTURE WATER MOVEMENT
VI. Project management
Bandung Water
Movement
Director
Supervisor
Public Relations Secretariat &
Field Division Creative
Management Treasury
Infrastructure Account Executive
Movie Division
Installments
Partnership
Logistics Event Organizer
Division
Figure 6: Project Management
VII. Monitoring and evaluation system
The program will gradually be reviewed its progress through the meeting that will be
held once in 2 months, 6 times in a year. The evaluation will be regarding to the progress of the
program, fund-raising, synchronization of timescale, etc. After the 12-months based program
had been done, there will be a monitoring program specially on the condition of “Air Bersama”.
The monitoring activity will be done by local authorities in the area, sub-district official from
government once in a month. The daily maintenance will be held by local people from the area,
appointed by Bandung Future Water Movement.
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13. BANDUNG FUTURE WATER MOVEMENT
VIII. What kind of output we could expect?
From all the activity we are going to do. There are at least 7 outputs that we can expect
from Bandung Future Water Movement:
1. To raise awareness and criticisms of young generation for public right that needs to be fixed
and need to be widespread.
2. Grows the culture of dialogue in public spaces and freedom of speech critically and
responsible.
3. Encourage the society to be aware of certain issue that close to us but rarely heard because
the lack of coverage.
4. To educate local society the importance of maintaining and kept public facilities for
common benefits.
5. Opening new public spaces for youth to have fun and learn through the movement.
6. Helping younger generation to realize or at least giving them an alternative view that so far
not proportionally told about public rights.
7. To help grows young generation to determine their position against a corrupt act and
corruptive mentality.
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14. BANDUNG FUTURE WATER MOVEMENT
IX. How much does it cost?
NO ITEMS AMOUNT UNIT SUBTOTAL TOTAL
Administrative
1 Proposal Printing 50 In Pieces 4000 200000
2 Accountability Sheet Printing 8 In Pieces 4000 32000
3 Stamps 20 In Pieces 7000 140000
4 MoU Printing 80 In Pieces 1000 800000
Event Organising
1 Space Rent 3 Space 1000000 3000000
2 Permissions 3 Pieces 150000 450000
Movie Project
1 Meeting Groups Supply 4 Times 500000 2000000
2 Initial Budget - - 5000000 5000000
Logistics
1 Sound, Lighting, and Stage 3 Set 5000000 15000000
Etc.
1 Reserve Fund - - 5000000 5000000
TOTAL
Rp. 31.622.000
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