This document summarizes a presentation about driving business intelligence with SQL Server 2008. It introduces the presenters and their experience. It provides an overview of Microsoft's BI roadmap and the enhancements in SQL Server 2008, including new features for the database engine, integration services, analysis services, and reporting services. It describes resources for learning more and offers a complimentary strategy session to discuss how to get started with BI.

1. Driving Business Intelligence
with SQL Server 2008
Dan English Aaron Lowe Alan Wernke
Principal Consultant Senior Consultant Practice Director, Enterprise Data Services
dane@magenic.com aaronl@magenic.com

2. Who are we? – Dan and Aaron
Aaron Lowe Alan Wernke
Dan English
http://www.aaronlowe.net
http://denglishbi.spaces.live.com • Practice Director, Enterprise
Data Services
• 10+ years experience in SQL
• Developing with Microsoft • 18+ years experience with data
Server development,
technologies for over 10 years services
administration and design
• Over 5 years experience with • 10 years at Microsoft
• Experience in advanced
Data Warehousing and Business • 30 years in Information
administration, which includes
Intelligence Technology
performance optimization,
• Experienced in ETL and
backup and recovery, migration
Analysis Services development,
strategies and replication, as
requirements gathering and data
well as security and auditing
modeling
techniques.
• Microsoft Certified IT
• Microsoft Certified IT
Professional (MCITP) and
Professional (MCITP) and
Microsoft Certified Technology
Microsoft Certified Technology
Specialist (MCTS)
Specialist (MCTS)
• Masters degree in Information
Systems Management

3. Who are we? – Magenic
 Founded in 1995, Magenic is a technical consulting firm
focused exclusively on Microsoft technologies and has
designed and delivered more than 500 Microsoft-based
applications
 Headquartered in Minneapolis, with offices in Chicago,
Boston, Atlanta and San Francisco
 2005 Microsoft Partner of the Year, Custom
Development Solutions – Technical Innovation
 2007 Microsoft Partner of the Year Finalist, Data
Management
 Microsoft Gold Certified Partner and National Systems
Integrator
 40 Enterprise Data Services (EDS) consultants

4. Today’s Agenda
• The Microsoft BI Roadmap and Platform
• SQL Server 2008 Enhancements
• Demonstrations
• Where do I go from here?
• Questions?

5. Microsoft BI Roadmap
Performance
Point Server
SQL Server 1H2010
2007
‘Kilimanjaro’
(Monitoring,
SQL Server 7 2005
(‘Madison’
Analytics, and
DTS/OLAP SSIS/SSAS/D
and ‘Gemini’)
M/SSRS Planning)
Services
SQL Server Microsoft SQL
2000 Office Server
DTS/AS/DM/ SharePoint 2008
SSRS Server 2007 (SSIS,
(Dashboards SSAS,
/KPIs/Excel DM,
Services, SSRS)
Report
Center)

6. Microsoft BI End-to-End Offering
DELIVERY
SharePoint Server
Analytic
Excel Scorecards Plans
Reports Dashboards
Views
Workbooks
END USER TOOLS & PERFORMANCE MANAGEMENT APPS
Excel PerformancePointServer
BI PLATFORM
SQL Server SQL Server
Reporting Services Analysis Services
SQL Server DBMS
SQL Server Integration Services

7. The Microsoft BI Platform
SQL Server 2008
Integrate Store
Analyze Report

8. Microsoft SQL Server 2008
Business Intelligence
Connect to data Design intuitively Predict outcomes
Integrate data Scale for the enterprise Personalize
the experience
Manage your data Deliver through Office
Embed insights

9. New with Microsoft SQL Server 2008
Database Engine
Policy Management
Auditing – server and database level
Backup compression
New Data Types
Sparse Columns, Filtered Indexes
Encryption at DB level
Resource Governor
Change Data Capture
Logging improvements (transactional)

10. New with Microsoft SQL Server 2008
Database Engine
demo
Change data capture

11. New with Microsoft SQL Server 2008
Integration Services
Performance
Cache Lookup
improvements
Transform Improvements
in pipeline
Data Profiling
C# support in
Task (and
script task
viewer)

12. New with Microsoft SQL Server 2008
Integration Services
demo
Data Profiling Task

13. New with Microsoft SQL Server 2008
Analysis Services Innovative Cube Designer
Best Practice Design Alerts
Enhanced Dimension Design
Enhanced Aggregation Design
New Subspace Computations
MOLAP Enabled Write-Back
Enhanced Back-Up Scalability
Scalable Shared Databases
Dynamic Management Views
Execution Plan

14. New with Microsoft SQL Server 2008
Analysis Services
New AMO
Best Practice
Warnings
New Attribute
Relationship
Designer
New
Aggregation
Designer

15. New with Microsoft SQL Server 2008
Reporting Services
Architecture
• No IIS Requirement
• Performance improvements with report generation
Reporting Authoring
• Rich formatting support in textbox
• Tablix report item
• Data visualization improvements
• New Report Builder 2.0
Report Rendering
• New MS Word render
• CSV and Excel improvements

16. New with Microsoft SQL Server 2008
Reporting Services
New Report
Builder 2.0 with
Office 2007 feel
New chart
types and
gauges

17. New with Microsoft SQL Server 2008
Reporting Services
demo
Report Builder 2.0
New data visualizations
Tablix

18. Resources
Microsoft BI Site
http://www.microsoft.com/bi/
SQL Server 2008 Home Site
http://www.microsoft.com/sqlserver/2008/en/us/default.aspx
SharePoint BI Features Introduction
http://office.microsoft.com/en-us/sharepointserver/HA100872181033.aspx
PerformancePoint Home Site
http://www.microsoft.com/business/performancepoint/default.aspx
PerformancePoint Developer Portal
http://msdn.microsoft.com/en-us/office/bb660518.aspx
Channel9 MSDN BI Screencasts
http://channel9.msdn.com/Showforum.aspx?forumid=38&tagid=277
Microsoft Virtual Labs (TechNet and MSDN)
http://www.microsoft.com/events/vlabs/default.mspx
Magenic Blogs
http://blog.magenic.com/blogs

19. How Do We Get Started?
 Complimentary Strategy Session
 Up to 4 hours
 Deliverable:
 Customized BI Recommendations
 Business Intelligence Benefit Assessment
 5 days
 Deliverables
 Initial proof-of-concept development custom to your
company’s unique reporting needs
 High level BI architecture
 Mentoring & Knowledge Transfer
 Email info@magenic.com for more information

20. Contact Information – Thank You!
Contact us to find out how your business can benefit
from a complimentary strategy session with one of our
consultants and look into one of our BI quickstart
engagements.
Dan - http://denglishbi.spaces.live.com
Aaron - http://www.aaronlowe.net
Magenic - info@magenic.com