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Creative Collaboration
FTW!
A Story of How to Create Be er Together
h ps://www.pexels.com/photo/light-creative-abstract-colorful-134/
Denise Jacobs + Jessie Shternshus
Delight Conference✶ Portland, OR✶ 27 September 2016
@denisejacobs + @theimproveffect
@DelightConf #DelightConf
#createcollaboration
Want the slides?
Creativedo.se/delightconf-cc
h ps://www.pexels.com/photo/light-creative-abstract-colorful-134/
Photo: Denise Jaocbs
Who we are
Photo: Jessie Shternshus
Jessie
Shternshus +
h ps://www.flickr.com/photos/v /22873735356/ (with permission)
Denise Jacobs =
h p://TheCreativeDose.com/
Teamwork!
NDC Oslo 2014
Photos: Damian Brady, Doc Norton
Photo: Jessie Shternshus
Love at first sight
Create?
Collaborate?
h p://www.flickr.com/photos/designandtechnologydepartment/4771136128/
It’s the new
business “Black”
h ps://www-03.ibm.com/press/us/en/pressrelease/31670.wss
IBM CEO Study,
2010
h ps://www.adobe.com/aboutadobe/pressroom/pdfs/Adobe_State_of_Create_Infographic.pdf
Adobe State of the
Create Study, 2012
h p://business.time.com/2013/04/26/the-time-creativity-poll/
Time Magazine
Poll, 2013
h ps://business.linkedin.com/talent-solutions/blog/trends-and-research/2016/most-indemand-so -skills#
LinkedIn Study,
2016
We MUST create
h ps://www.flickr.com/photos/sarahmount/324922376
A business
imperative
h p://www.flickr.com/photos/anieto2k/8127201319/
Myth of the lone
creative genius
h ps://www.flickr.com/photos/anieto2k/8115237421/
Who generates a
lot of brilliant ideas
h ps://www.flickr.com/photos/defaultpics/11274785235/
Isolates and
keeps us in silos
h ps://www.flickr.com/photos/splorp/6212690140
Blending ideas
and concepts
creates the
strongest ideas
h ps://www.flickr.com/photos/emmafielder/5772514289/
Comes through
Collaboration
h ps://business.linkedin.com/talent-solutions/blog/trends-and-research/2016/most-indemand-so -skills#
Teamwork (aka
collaboration) is
even more
important than
creativity
Unblock + Trust
Communicate + Connect
Combine + Collaborate
Express + Play
Nurture + Support
Five Steps
h p://www.flickr.com/photos/boklm/486646486/
h ps://www.flickr.com/photos/demandaj/9572848742/
The story of our
collaboration journey
Unblock + Trust
Photo: Denise Jacobs
Denise: deep in fear
h p://www.flickr.com/photos/99301367@N00/8497106802/
Blocked what I
had to offer
Try it: Meet the Inner Critic
h ps://www.flickr.com/photos/quinnanya/5788826472/
1) Write down
one fear around
your creativity
h ps://www.flickr.com/photos/dhinson/1290445055/
2) Crumple
paper into ball
Then…
h p://1.bp.blogspot.com/-b1-baSAE8ZI/VDM3BbuiaFI/AAAAAAAABKk/l91FBGvSgkA/s1600/IMAGE_437.jpg
3) Throw across the room!
h ps://www.flickr.com/photos/acerriteno/3484093889/
2 Main forms of
the Inner Critic
h ps://www.flickr.com/photos/mazakar/2777932633/
Deficiency Anxiety
h p://www.flickr.com/photos/kharied/3315558702/
Comparison
Syndrome
h ps://www.pexels.com/photo/thinking-environment-depressed-depression-54377/
Biggest ba les are
within yourself
h p://upload.wikimedia.org/wikipedia/commons/6/66/Einstein_1921_by_F_Schmutzer.jpg
Fear of not
knowing
enough or
being an expert
h ps://www.pexels.com/photo/businesswomen-businesswoman-interview-meeting-70292/
Fear of being
judged & criticized
h p://www.flickr.com/photos/tboard/2259391512/
Fear of ideas
being too unique
h p://cdnpix.com/show/imgs/7a361666e107cd36656d5a66ea2e4e80.jpg
F.E.A.R. =
h p://www.flickr.com/photos/diepuppenstubensammlerin/7648792510/
Also:
Perfectionism
h p://www.flickr.com/photos/euthman/2097760322/
Create small
experiments
h ps://www.flickr.com/photos/anieto2k/15675189976/
Reframe
opportunities
h p://www.flickr.com/photos/avantgame/2323853965/
Chance to
succeed
h ps://www.flickr.com/photos/mikepd/2888628810/
Tool: 1 Failure, 5
Positives
Think of a “mistake”
Think of 5 positive results
h ps://www.flickr.com/photos/drainrat/16666157505/
Reclaim your
creative power
Communicate
+ Connect
h ps://www.flickr.com/photos/eole/516719944
h ps://twi er.com/_arivh/status/637313721329577985/photo/1
Denise shared,
Jessie listened
Photo: Jessie Shternshus
Jessie shared a
new vision for
collaboration
h p://www.flickr.com/photos/theory/3193684632/
Listening is
critical
h ps://www.flickr.com/photos/scorzonera/7851553090/
Try It: Last Le er Conversation
Be vulnerable
Really share
h ps://www.flickr.com/photos/alfon18/2439293687/
Complement
each other
h ps://www.flickr.com/photos/usembassythehague/6328026347/
Stronger in
concert
h ps://www.flickr.com/photos/uberculture/2192520356/
Get clarity
h p://www.flickr.com/photos/debord/4932655275/
Tool: Five Whys
Collaborate +
Combine
h p://4.bp.blogspot.com/-ptr1o8nxC4A/U4SNsUtVeOI/AAAAAAAAAK0/oMv6jj34r9g/s1600/Photo+27-05-2014+13+39+15.jpg
Photo: Jessie Shternshus
Started really
sharing ideas!
h ps://66.media.tumblr.com/c238e45e908c568738e4884927f4079f/tumblr_n612q6dQzX1s2wio8o1_500.gif
Combined our
superpowers
Photo: Jessie Shternshus
Different perspectives =
different solutions
h ps://unsplash.com/photos/rewyZqUwAqY
Balance each
other
h p://www.flickr.com/photos/thivierr/1177775772/
Amplified each
others ideas
h p://www.flickr.com/photos/66568868@N00/6032481145/
“Plussing”
h p://www.flickr.com/photos/roel1943/5740295789/
Tool: Improv!
h p://www.flickr.com/photos/zen/3446600695/
1) Start where
you are
h ps://www.flickr.com/photos/mcgraths/3277839203
2) Accept the
offer
Photo: Jessie Shternshus
3) Fully commit
h ps://www.flickr.com/photos/life_is_good_pete/3051205091/
4) Make your
colleague(s) look
good
Instead of this
5) Use this!
h ps://www.flickr.com/photos/thelowry/14463052362/
Try it: Failed Superhero & Sidekick
Express + Play
h ps://www.flickr.com/photos/eschipul/4239849264/
Photo: Jessie Shternshus
Felt free to
express
ourselves
h p://www.flickr.com/photos/opensourceway/5392982007/
Work & play together
Photo: Denise Jacobs
There’s a game in
everything – find it!
h p://img.opposingviews.com/sites/default/files/styles/adaptive/public/gallery/14/09/slides/d0934f0ed858ca5c5beaea8bef6b5200_970x.jpg?itok=evmgAkah
Be adaptive to
create together
h ps://www.flickr.com/photos/b-love/7459418186
Watch for over-
contributing
Photo: Denise Jacobs
Leave space for
contribution
h p://commons.wikimedia.org/wiki/File:Eastern_Story_Teller_%281878%29_-_TIMEA.jpg
Try it: Story by Suggestion
1.  Pomegranate
2.  Pencil
3.  Bread
4.  Taxi
5.  Ceiling
6.  Cards
7.  Bo le
8.  Flower
1.  Fly
2.  Run
3.  Suggest
4.  Type
5.  Develop
6.  Move
7.  Play
8.  Speak
Words to Suggest: Listener #1
1.  Peanut bu er
2.  Elevator
3.  Hippopotamus
4.  Potato
5.  Cactus
6.  Table
7.  Eyeball
8.  Champagne
1.  Blink
2.  Wiggle
3.  Jump
4.  Breathe
5.  Snore
6.  Swing
7.  Growl
8.  Taste
Words to Suggest: Listener #2
Nurture + Support
h ps://unsplash.com/photos/UOwvwZ9Dy6w
Photo: Jessie Shternshus
Totally meta
h ps://www.flickr.com/photos/picofarad-org/4518457995/
What you need
is…T.A.C.O.S
Trust
Authenticity
Connection
Openness
Safety
T.A.C.O.S. exist here.
Your charge: take it with you
Photo: Denise Jacobs
Think: How are
you showing up
to creative
collaboration?
h ps://unsplash.com/search/cards?photo=GikVY_KS9vQ
Blocking your brilliance
or keeping your “cards”
to yourself?
h ps://www.pexels.com/photo/man-person-red-white-476/
Afraid to be real
and authentic?
h ps://www.flickr.com/photos/dawilson/2605538661/
Bulldozing
everyone with
your ideas?
h ps://www.flickr.com/photos/joi/2941559903
When you collaborate,
you’ve got support
h ps://www.flickr.com/photos/sepblog/3527804859/
It’s with other
people
h ps://www.pexels.com/photo/creativity-paper-magic-typography-6727/
That you can
create magic and
delight
h ps://www.pexels.com/photo/man-person-jumping-desert-6496/
Challenge
yourself
h p://www.flickr.com/photos/sentxd/4232907318/
Stay open
h p://www.flickr.com/photos/thelastminute/3114650732/
Embrace the process of creative
collaboration FTW!
Want the slides?
Creativedo.se/delightconf-cc
h ps://www.pexels.com/photo/light-creative-abstract-colorful-134/
Photo: Jessie Shternshus
The Improv
Effect
Photo: Jessie Shternshus
Jessie’s book!
CTRL-SHIFT
ImprovEffect.com
jessie@improveffect.com
twi er.com/theimproveffect
slideshare.net/jessieshternshus
Photo: Jessie Shternshus
Connect with Jessie
My upcoming book!
Banish Your
Inner Critic
Get on the list!
DeniseJacobs.com/InnerCritic
Identify and Eliminate Mental Blocks to
Unleash Creativity
DeniseJacobs.com
à Sign up on my mailing list here!
denise@denisejacobs.com
twi er.com/denisejacobs
facebook.com/denisejacobsdotcom
slideshare.net/denisejacobs
Photo used with permission: http://www.flickr.com/photos/aarronwalter/4629078087/
Connect with Denise
THE CREATIVE DOSE
A Creativity + Innovation Collective
Creative Thinking + Problem-solving
Creative Collaboration
Team Communication + Cohesion
Professional Development + Speaking
Coaching
TheCreativeDose.com
@thecreativedose
h p://www.flickr.com/photos/27620885@N02/2609974180/
And finally…
Web Design/Dev
à Creativity
Evangelist
Photo by Derek Kearney
h ps://www.flickr.com/photos/j-no/6161022803/
4) Make your
colleague(s) look
good
h p://www.flickr.com/photos/jordanfischer/3583935971/
There’s a game in
everything – find it!
h ps://www.flickr.com/photos/claire69/5658099972/
Leave space for
contribution
h ps://www.pexels.com/photo/people-playing-violin-111253/
Stronger in
concert
h p://www.flickr.com/photos/thirteenthnile/4546397775/
Keeping your
ideas to your
self?
h ps://www.flickr.com/photos/mackta/2033718975/
Afraid to be real/
authentic?
h ps://www.pexels.com/photo/working-in-a-group-6224/
Think: How are you
showing up to creative
collaboration?
1.  Cat
2.  Shoe
3.  Table
4.  Dish
5.  Dragon
6.  Band-aid
7.  Leg
8.  Flower
1.  Carry
2.  Run
3.  Sleep
4.  Paint
5.  Tip-toe
6.  Cry
7.  Dance
8.  Scream
Words to Suggest: Listener #1
1.  Screen
2.  Glasses
3.  Sweater
4.  Paper
5.  Candle
6.  Book
7.  Watch
8.  Ki en
1.  Sing
2.  Sit
3.  Ask
4.  Place
5.  Write
6.  Sleep
7.  Jump
8.  Cry
Words to Suggest: Listener #2
Co-Create!
h p://www.flickr.com/photos/nogood/211873647/
“Play is how we invent and
experiment.” 
– Josh Clarke, “The Web Gets Real” talk
h ps://www.flickr.com/photos/jdlasica/12825451433/
Fear of being
judged
h p://www.flickr.com/photos/wwworks/4759535970/
Thank you!
Over-supplying
and
h p://www.weareforeal.com/projects/bssp-nouiasaaou-2013
“None of us is as smart as all of us.”
– Ken Blanchard
h p://www.flickr.com/photos/iprozac/3609806359/
Ideas will start to
flow
“Creativity is social….Instead (of
brainstorming) you need “magic circles,”
small teams of people who trust each
other, are familiar with each other, and
play together.”
– Bruce Nussbaum, Creativity Intelligence
h p://www.flickr.com/photos/international-festival/3019543830/
More people:
More creativity!
h p://www.flickr.com/photos/mikeapalooza/553545517/
Fear of ideas
being criticized
h p://www.123wallpapers.in/file/1650/2880x1800/scarle -johansson-in-lucy-movie.jpg
Self-preserve or
share knowledge?
Mind-body
connection
“Our bodies change our minds,
our minds change our behavior,
and our behavior changes our
outcomes.”
- Amy Cuddy, “Your Body Language Shapes Who You Are” TED talk
Try it: Power Pose Hack
“Creativity…thrives on diversity,
tension, sharing, and collaboration.”
- Stefan Klocek, “Be er Together”
h p://www.flickr.com/photos/bachmont/2633601262/
Try it: Talk + Talk / Talk + Encourage
h p://www.flickr.com/photos/shirinwiniger/3680885289/
Diversity of
People =
Diversity of Ideas
h p://www.infographicmaker.net/wp-content/uploads/2014/02/RightBrainvsLe Brain-Infographic.jpg
Need everyone
h ps://www.flickr.com/photos/slieschke/5194616428/
Complementary
roles and
responsibilities
h ps://www.flickr.com/photos/auntiep/4749109313
Try it: Six Person Sentence
h ps://www.flickr.com/photos/stevendepolo/4498817330/
Fear of not being
perfect and
making mistakez
h p://www.flickr.com/photos/opensourceway/5752191246/
Group contribution = best outcomes
h ps://www.flickr.com/photos/tom_lin/3193080175/
h p://www.flickr.com/photos/tojosan/181249465/
1) Be present
h p://www.flickr.com/photos/copperfeesh/147493122/
2) Pay a ention
h p://www.flickr.com/photos/guiniveretoo/1573049301/
3) Relax your
own agenda
h p://www.flickr.com/photos/ashleighb77/3682858416/
Working
together toward
a common goal
Unblock
h p://www.flickr.com/photos/visualdoubts/4087935894/
"The creative process involves many
conversations…conversations with
co-creators and colleagues,
conversations with oneself…."
– The team at the Dubberly Design Office (emphasis added)
h p://www.flickr.com/photos/anieto2k/8124124586/
Makes space for
inspiration
h p://computertrainingcenters.com/wp-content/uploads/2012/11/AdobeInfographic.jpg
Barriers to
creativity
h ps://www.flickr.com/photos/bu ersponge/4955768144
A new paradigm
h p://www.flickr.com/photos/44085287@N05/4052943367/
Tried to do it all
by ourselves
Trying to think and
be clever
h p://www.flickr.com/photos/fragmented/2734290118/
Time to up-level
our creativity
h p://www.flickr.com/photos/bhenak/2664680892/
What are we
ultimately
shooting for?
h ps://www.flickr.com/photos/thomashawk/9135191382/
Not
h p://www.josepvinaixa.com/blog/wp-content/uploads/2013/12/Daisy-Be er-2013-1200x1200.png
But instead
h p://www.flickr.com/photos/nextconference/3504568830/
My Thought-
Leader crush:
Umair Haque
Be erness?
Be erness!!
“The sum total of human effort
can add up to not merely more,
but to Be er.”
– Umair Haque, Be erness: Economics for Humans
h p://www.flickr.com/photos/sentxd/4232907318/
Develop an
openness to
differences
h p://www.flickr.com/photos/siutou_amy/2306794554/
It starts with You
“Collaboration flourishes when
there is a willingness to embrace
new practices and thinking.”
- Nic Evans, “How to Collaborate: The Creative & the Practical”
h p://www.flickr.com/photos/anieto2k/8156999698/
Tap into collective brilliance
h ps://www.flickr.com/photos/lauroroger/8808985531
Co-create to
make be er
things
h p://www.flickr.com/photos/opensourceway/5319988695/
And most importantly, to
“Creativity is all about making
connections and seeing pa erns.”
– Bruce Nussbaum, Creativity Intelligence
h p://www.flickr.com/photos/emayoh/4589881812/
(Psst! We are
ALL creative!)
h ps://www.flickr.com/photos/matias3000/253871344/
Try it: No || Yes, but || Yes, and
h p://www.fastcompany.com/3025314/most-creative-people/can-creativity-be-taught-73-of-creative-people-say-yes
Ideas come from thinking time
h p://static.ipaustralia.com.au/store3/10/78/1078354.1.high.jpg
Collective creative
ideas = Infinite
h ps://www.flickr.com/photos/ter-burg/8812567121
Primary driver of
achievement
h ps://www.flickr.com/photos/bar-art/2060565513/
Not “More”
h p://everythingisaremix.info/
Blend ideas
“We are the creators of the
future.”
– Umair Haque, “How to Have a Year That Ma ers”
h p://www.flickr.com/photos/silicongulf/2114492904/
Sell your ideas
h p://infographicsmania.com/wp-content/uploads/2013/02/Work-Engaged-Work-Inspired-Infographic-infographicsmania.gif
Engaged =
Creative
Photo: Denise Jacobs
So…this happened
last year (!)
h p://computertrainingcenters.com/wp-content/uploads/2012/11/AdobeInfographic.jpg
More. Meaning.
Well?
h p://www.flickr.com/photos/u-suke/5668302030/
Do it with others
“Only a reason has the magic to
ignite, in the void, the spark; that
comes to make a life feel that it
has been more than accidents of
fate colliding with chance.”
– Umair Haque, “How to Create Your Reason”
h ps://www.flickr.com/photos/themaxsons/5306572767
Lip service
h ps://www.flickr.com/photos/tjblackwell/4679548147
Instead of being
supported
Creativity gets
shut down
h p://www.flickr.com/photos/eyeliam/2460475510/
Having
contributions
valued
h ps://www.flickr.com/photos/pberry/153783546
Here be dragons
h ps://www.flickr.com/photos/onkel_wart/4493215941
Sacrifice
creativity for
control
h ps://www.flickr.com/photos/nifmus/2385966735
Unengaged
talent
h p://www.flickr.com/photos/xt0ph3r/3591236086/
Tinker
h p://www.flickr.com/photos/kevygee/3265941065/
It was a nice
idea…
“There can be no doubt: creativity
gets killed much more o en than
it gets supported.” 
– Teresa Amabile, Harvard Business School professor and Innovation
expert
h ps://www.flickr.com/photos/fortunelivemedia/10443899314/
Teach and
learn=Mentoring
h p://www.flickr.com/photos/carbonnyc/3135103537/
Creative? Me!
Yes!
h ps://www.flickr.com/photos/mahalie/276780530/
Creative? Child,
please
h p://www.flickr.com/photos/dlaughland/3475448568/
Creative? Umm…
maybe?
h p://www.flickr.com/photos/bking/237735847/
Myth of the lone
creative genius
h p://www.flickr.com/photos/33909700@N02/3159761620/
TIME
h p://creativedo.se/creativity-innovation-success
Article in NDC
Magazine
“Clarity brings about purpose,
purpose brings about action,
action brings about change.”
Joel Yeo
"Deciding how much time and money
to give to a team or project is a
judgment call that can either support
or kill creativity." 
Teresa Amabile
Resources
h p://www.flickr.com/photos/paolocampioni/2168286027/
Time
h ps://www.flickr.com/photos/bright/113694992/
20% Time works
when used
Photo: Denise Jacobs
Ask
h p://www.alchema er.org/wp-content/uploads/2012/10/hands_wrenches_recolor-449x250.png
Petition/Demand
h ps://www.flickr.com/photos/ebarney/3348965637/
Tools
h p://commons.wikimedia.org/wiki/File:Spannende_Geschichte_19Jh.jpg
“Until you really learn a language
it can’t teach you.”
Douglas Crockford, The Good Parts, Trondheim Developer’s
Conference
Flow
h ps://www.flickr.com/photos/trvance/3138749670/
Construct
h p://www.flickr.com/photos/moqub/2745092532/
Construct
h p://www.flickr.com/photos/jakecaptive/47065720/
Collaborate at
every stage of a
project
h p://www.flickr.com/photos/nanpalmero/4278466639/
Post ideas to
allow them to
grow and
develop
Design an
environment for
co-creation
h p://www.flickr.com/photos/sfllaw/222795669/
Provide proper
outlets
h ps://www.flickr.com/photos/jameskm03/4830068911/
Public space for
ideas
h p://www.flickr.com/photos/coffeemick/5106610165/
Share your ideas
h p://www.flickr.com/photos/nicubunuphotos/5262645427/
There’s a flip side
h p://blackhistoryheroes.blogspot.com/2010/07/george-washington-carver-scientist-and.html
Create small
experimentants
h p://www.flickr.com/photos/strawberrymaya/480057790/
Small
experiments
“Co-creation needs externalized
material. Sharing the fuzzy, early,
raw concept gives your (team)
material to work with, to respond
to and evolve.”
– Stefan Klocek, “Be er Together”
h p://www.flickr.com/photos/laughingsquid/142398084
Encourage
“stupid” ideas
StartSometihingStupid.com
They may be the
best ones!
h ps://www.flickr.com/photos/johannakoll/5543573129/
Have both si ing
and standing
space
h ps://www.flickr.com/photos/pburleson/5827667522
Create a locus where
people + ideas can mix
and mingle
h p://www.flickr.com/photos/ashleyrosex/3070551974/
Who generates a lot
of brilliant ideas
h p://www.flickr.com/photos/ktylerconk/2324862289/
Isolates and
keeps us in silos

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