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Gamify Your Work

Denise R. Jacobs
<AngleBrackets /> Conference
Las Vegas, NV
28 October 2013
http://www.flickr.com/photos/doonvas/2315357364/
Twitter Game On!
I am:
@denisejacobs
This fine event is:
#anglebrackets
And I’m talkin’ ‘bout:
#gamifyingwork
I like to make stuff
I did write this
Speaker + Author + Creativity Evangelist

Used with permission: http://www.flickr.com/photos/aarronwalter/4629076165/
Let’s go!

http://www.flickr.com/photos/npobre/2601582256/
Watch this much?

http://www.flickr.com/photos/33909700@N02/3159761620/
Like her?

http://www.flickr.com/photos/jspad/456002261/
Or him?

http://www.flickr.com/photos/misterjt/2852023962/
An alternative

http://www.flickr.com/photos/timsnell/6182788196/
In this book…
Some people’s reality

http://www.flickr.com/photos/avantgame/2283846513/
Food for thought
“The opposite of play isn’t
work. It’s depression.”
- Brian Sutton-Smith, The Ambiguity of
Play
Most people’s attitude about work
Could it be like this?
Work or games?

http://www.flickr.com/photos/bibi/5448158773/
Game on

http://www.flickr.com/photos/stevekocino/4143481195/
Low energy at work?

http://www.flickr.com/photos/irrezolut/2311904560/
You need to shift focus
It’s your neurological system’s indication
that you are squandering energy on the
wrong goals.
Our natural preference
Challenge over boredom
also
Productivity over dissipation
But here’s the problem

Photo courtesty of Flickr
Work vs. Play
Source: [5]

Work

Game

Tasks

repetitive, dull

repetitive, fun

Feedback

once a year

constantly

Goals

contradictory, vague

clear

Path to Mastery

unclear

clear

Rules

unclear, intransparent

clear, transparent

Information

too much and not enough

right amount at the right time

Failure

forbidden, punished, don't talk about expected, encouraged, spectacular,
it
brag about it

Status of Users

hidden

transparent, timely

Promotion

kiss-up-o-gracy

meritocracy

Collaboration

yes

yes

Speed/Risk

low

high

Autonomy

mid to low

high

Narrative

only if you are lucky

yes

Obstacles

accidential

on purpose
Make work more like play!

http://www.flickr.com/photos/estevenson/2641282945/
More specifically, play games

Photo from Denise Jacobs
You may ask

http://www.flickr.com/photos/brendio/71252025/
Because
“Playing games is more fun
than fun.”
- Jane McGonigal, Reality is Broken
Gamefulness

http://www.flickr.com/photos/awesomefound/5035646358/
Gamification

The use of game play mechanics for
nongame applications.
Game Mechanics

http://www.flickr.com/photos/fullman/181112810/
Game Mechanics
Principles, rules, and/or mechanisms that
govern a behavior through a system of
incentives, feedback, and rewards with
reasonably predictable outcome. 
Game Mechanics
Achievements
Appointments
Behavioral Momentum
Blissful Productivity
Bonuses
Cascading Information
Theory
Combos
Community Collaboration
Countdown
Discovery
Epic Meaning
Free Lunch

Infinite Gameplay
Levels
Loss Aversion
Lottery
Ownership
Points
Progression
Quests
Reward Schedules
Status
Urgent Optimism
Virality
Game Mechanics are building blocks

http://isodomos.com/technica/history/1940/1949.php
You can take these blocks

http://en.wikipedia.org/wiki/File:Lego_Color_Bricks.jpg
And string them together

http://www.flickr.com/photos/michale/105825096/
To drive a complex sequence

http://www.flickr.com/photos/gennie_stafford/3462042833/
Gaming Dynamics
Temporal evolution and patterns of both
the game and the players that make the
game (or any gamified activity) more
enjoyable.
Such as
•  Rules
•  Parameters
•  Time limits
•  Players
•  Environment
gMechanics+gDynamics+Work=Awesome

Google Zurich
Some pointers

http://www.flickr.com/photos/nicksherman/539896911/
Stop multitasking

http://www.flickr.com/photos/daquellamanera/3041235238/
Figure out some new goals

http://www.flickr.com/photos/angietorres/4564765098/
Food for thought:
“In the absence of clearly defined goals,
people are forced to concentrate on
activity and ultimately become enslaved
by it.”
- Charles Coonradt, The Game of Work
Banish the Inner Critic

http://www.flickr.com/photos/mythoto/3822942678/
It’s an inside game
Shift your stress

http://www.flickr.com/photos/doonvas/2314546751/
Negative stress

http://www.flickr.com/photos/bcymet/3292063588/
Negative Stress
You experience negative stress when you
are afraid of failure or danger, and
perceive pressure coming from external
sources.
Eustress

http://www.flickr.com/photos/taylor-mcbride/7048678715/
Eustress
Eustress, which comes from internally
motivated actions and choices – is stress
that we have willingly chosen.
Eustress is good, mmkaay?
Eustress makes people feel focused and
optimistic, alert, determined, persistent,
and exhilarated.
Eustress further makes us more ambitious
and likely to succeed, try new things,
cooperate with others, and gives us a
sense of achievement.
Game Changer: Change the question
Instead of wondering
“Can I do this?”
ask yourself
“How can I do this?”
Fiero

http://www.flickr.com/photos/avantgame/2323853965/
Caveat Gamer

Courtesy of Flickr
Play to your strengths
DO NOT focus on your weaknesses

http://www.flickr.com/photos/epublicist/3546059144/
Why?

You will only improve
10-15 %
(and it will be painful)
- Tom Rath, Strengths Finder 2.0
Ready?

http://www.flickr.com/photos/whatwhat/5460824/
(1) Commit to overcome self-chosen challenges

http://www.flickr.com/photos/ph0t0s/64157471/
(1) Commit to overcome self-chosen challenges
When you engage in a game, you sign
yourself up to tackle unnecessary
obstacles in the spirit of learning and
having fun.
See if you can weave this approach into
your work life.
(2) Set-up clear goals, steps, feedback & rewards

http://www.flickr.com/photos/heathbar/7390628146/
(2) Set-up clear goals, steps, feedback & rewards
As humans we are optimized to do work
and we are happier working hard than
relaxing. More satisfying work comes from
clear missions, a clear path to get to the
desired outcomes, reliable feedback of
our progress, and rewards that we value.
Feedback
The faster and more clear the feedback,
the more motivated you are to move
forward.
Rewards
May not be what you are thinking (ie,
money). Sometimes the reward of doing
something well, learning something new,
helping others, etc. is more than enough.
(3) Keep upping the ante

http://www.flickr.com/photos/artnoose/5908811743/
Feel the rush
By undertaking a difficult challenge,
accomplishing something difficult,
participating in moving experiences, and
stimulating our curiosity, we stimulate a
rush of neurochemicals which make us feel
confident, energetic, highly motivated,
excited, proud, satisfied, powerful and in
control.
Embrace #FAIL

http://www.flickr.com/photos/laughingsquid/2717325940/
Fun failure
Contrary to popular thought, “fun failure”
actually energizes us and lends a sense of
urgent, but flexible optimism.
Urgent Optimism

http://www.flickr.com/photos/freakapotimus/376167615/
Maintain urgent optimism
With urgent optimism comes extreme selfmotivation: the desire to act immediately
to tackle an obstacle combined with the
belief that we have a reasonable hope of
success.
(4) Make it Epic

http://www.flickr.com/photos/shirinwiniger/3680885289/
(4) Make it Epic
Things epic are those of heroic
proportions which far surpass the ordinary,
especially in size, scale, and intensity.
Game Changer: An Epic mind game
Envision yourself embarking upon a
challenge that is so awe-inspiring to you
that it makes clear your place in the larger
scheme of things, stimulates a desire to
serve, and gives you a sense of reverence
or participating in an expansive process
that unites you with others as part of a
bigger whole.
An “Epic Win”
An outcome that is so extraordinarily
positive that is you didn’t know it was
possible until you achieved it.
What’s your gaming personality?

http://www.flickr.com/photos/debord/4932655275/
Are you a…?
•  Achiever
•  Explorer
•  Socializer
•  Killer
Achiever

http://www.flickr.com/photos/clappstar/6297835482/
Achiever
Prefer to gain "points," levels, equipment
and other concrete measurements of
succeeding in a game.
Will go to great lengths to achieve
rewards that confer them little or no
gameplay benefit simply for the prestige
of having it.
Achiever suggestions

•  Sign yourself up to win the grand prize in
employee competitions
Socializer

http://www.flickr.com/photos/thivierr/1501007265/
Socializer
Choose to play games for the social
aspect, rather than the actual game itself.
Gain the most enjoyment from a game by
interacting with other players
Socializer suggestions
•  Create lunch and learns to help the team
share information and learn from each
other
Explorer

http://www.flickr.com/photos/jtcatbagan/1557200142/
Explorer

Prefer discovering areas, creating maps
and learning about hidden places.
Need to look around at their own pace

http://www.flickr.com/photos/rene_ehrhardt/2762573549/
Particularly like finding

http://www.flickr.com/photos/foodclothingshelter/5065956689/
Explorer suggestions
•  Discover things that people overlook
Game Changer: Find untapped knowledge

http://www.flickr.com/photos/hobocracy/389725895/
Killer

http://www.flickr.com/photos/vfsdigitaldesign/6078442869/
Killer
Thrive on competition with other players
Most interested in affecting their
environment
Seek worthy opponents to test skills

http://www.flickr.com/photos/vfsdigitaldesign/6078982744/
Killer suggestions
•  Create “Collabetition” relationships at
work
Some tips for

http://www.flickr.com/photos/eyefruit/1097398/
Curiosity is key

http://www.flickr.com/photos/venosdale/7051066181/
Create an Epic Meaning Statement

http://www.flickr.com/photos/rituraj64/7935302396/
“Real-world” quest

http://www.flickr.com/photos/barretthall/205175534/
There’s an app for that

http://www.razeware.com/
Minimize Time to Flow

http://www.flickr.com/photos/myfear/289257055/
The goal?

http://www.flickr.com/photos/nostri-imago/3137422976/
Blissful productivity

http://www.flickr.com/photos/international-festival/3018718331/
What’s that?
The sense of being deeply immersed in
your work that produces immediate and
obvious results.
Finding Flow
Tiny Habits

http://tinyhabits.com/
The structure

http://www.flickr.com/photos/anetq/8543067943/
2 modifications
1.  In the positive
2.  Present tense
Anchor to a current habit

http://www.flickr.com/photos/fotobydave/333883245/
Congratulate yourself

http://www.flickr.com/photos/jonathan_hamner/3386076488/
Big results

http://www.flickr.com/photos/anetq/8543069503/
What will all of this make you?

http://www.flickr.com/photos/f-oxymoron/5005673112/
Awww yeah!

http://www.flickr.com/photos/sarflondondunc/4089393132/
Go from unfocused

http://www.flickr.com/photos/generated/2084287794/
To finding focus

http://www.flickr.com/photos/pulpolux/3317141795/
Get your kudos

http://www.flickr.com/photos/sashawolff/3228711025/
Your changes

http://www.flickr.com/photos/7730492@N03/4958540694/
Can infect others

http://www.flickr.com/photos/vfsdigitaldesign/6078442693/
Now’s the time to

http://www.flickr.com/photos/8286330@N03/4322042366/
Why?

http://www.flickr.com/photos/benny4bs/6036778636/
And instead of being like this at work

http://www.flickr.com/photos/untitled13/83391194/
You can be like this!

http://www.flickr.com/photos/picfix/6502442657/
No more being a passive spectator

http://www.flickr.com/photos/modenaroid/4103509077/
Don’t be chicken, get your game on!

http://www.flickr.com/photos/wyldkyss/3872579840/
It’s your move – what’s it going to be?

http://www.flickr.com/photos/colemama/3941644833/
My books

The CSS Detective
Guide

Smashing Books #3
& #3 1/3

InterAct With
Web Standards:

CSSDetectiveGuide.com

SmashingBook.com

InterActWithWebStandards.com

My chapter:
“Storytelling in
Webdesign”

My chapter:
“Learning with the Web”
My articles for further reading
netmagazine.com/features/
four-secrets-enhancingcreative-productivity
alistapart.com/articles/
reigniting-your-creative-spark/
alistapart.com/articles/
banishing-your-inner-critic/
How to find me
DeniseJacobs.com
denise@denisejacobs.com
twitter.com/denisejacobs
facebook.com/denisejacobsdotcom

Photo used with permission: http://www.flickr.com/photos/aarronwalter/4629078087/
Thank You!

http://www.flickr.com/photos/theredproject/3302110152/

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