Success for companies is now dependent upon creativity and innovation, both hailed as the most important contributors to the growth of the economy. These days, these skills are not just a good idea, but are imperative. Unfortunately, most don't know where to start in order to structure an environment where creativity and innovation can thrive. Good news: laying the foundation for inspiring creativity and enhancing innovation is easier than you think. Discover the four directives to follow that will help to enhance engagement, reignite passion, and amp up meaningful contribution, and enable you, your team, and your company to develop fantastic products and services.

1. THE CREATIVITY IMPERATIVE

2. Denise R. Jacobs
NDC London ★ London, UK ★ 3 December 2014

3. @denisejacobs
@ndc_conferences
#ndclondon
#creativityimperative

4. Want the slides?
bit.ly/ndclondon-ci

5. Ohai!
Photo by Derek Kearney

6. My jamm
http://TheCreativeDose.com/

7. Create

8. It’s the new Black
http://www.flickr.com/photos/designandtechnologydepartment/4771136128/

9. Considered important
http://business.time.com/2013/04/26/the-time-creativity-poll/

10. IBM CEO Study, 2010
https://www-03.ibm.com/press/us/en/pressrelease/31670.wss

11. Creative? Me! Yes!
http://www.flickr.com/photos/carbonnyc/3135103537/

12. Creative? Child, please
https://www.flickr.com/photos/mahalie/276780530/

13. Creative? Umm…maybe?
http://www.flickr.com/photos/dlaughland/3475448568/

14. “Creativity is all about
making connections and
seeing patterns.”
Bruce Nussbaum, Creativity Intelligence

15. Create!

16. Here be dragons
https://www.flickr.com/photos/pberry/153783546

17. Thou shalt not

18. Lip service
https://www.flickr.com/photos/themaxsons/5306572767

19. “There can be no doubt:
creativity gets killed much
more often than it gets
supported.”
Teresa Amabile, Harvard Business School professor and
Innovation expert

20. Sacrifice creativity for control
https://www.flickr.com/photos/onkel_wart/4493215941

21. Unengaged talent
https://www.flickr.com/photos/nifmus/2385966735

22. It was a nice idea…
http://www.flickr.com/photos/kevygee/3265941065/

23. Adobe’s State of the Create Study
https://www.adobe.com/aboutadobe/pressroom/pdfs/Adobe_State_of_Create_Infographic.pdf

24. An imperative
https://www.flickr.com/photos/sarahmount/324922376

25. New paradigm
https://www.flickr.com/photos/buttersponge/4955768144

26. We MUST create

27. Four directives that you must

28. Unblock, Communicate,
Collaborate, Allocate

29. Unblock

30. Barriers to creativity
http://computertrainingcenters.com/wp-content/uploads/2012/11/AdobeInfographic.jpg

31. TIME
http://www.flickr.com/photos/33909700@N02/3159761620/

32. F.E.A.R. =
http://cdnpix.com/show/imgs/7a361666e107cd36656d5a66ea2e4e80.jpg

33. Fear of unique ideas
http://www.flickr.com/photos/tboard/2259391512/

34. Fear of making mistakez
https://www.flickr.com/photos/stevendepolo/4498817330/

35. No proper outlets
http://www.flickr.com/photos/sfllaw/222795669/

36. Experimentation mindset
http://blackhistoryheroes.blogspot.com/2010/07/george-washington-carver-scientist-and.html

37. Encourage stupid ideas
http://www.flickr.com/photos/laughingsquid/142398084

38. Those may be the ONES
StartSometihingStupid.com

39. Tinker
http://www.flickr.com/photos/xt0ph3r/3591236086/

40. Where do good ideas come from?
http://www.fastcompany.com/3025314/most-creative-people/can-creativity-be-taught-73-of-creative-people-say-yes

41. Allow for inspiration
http://www.flickr.com/photos/anieto2k/8124124586/

42. Engaged = Creative
http://infographicsmania.com/wp-content/uploads/2013/02/Work-Engaged-Work-Inspired-Infographic-infographicsmania.gif

43. Communicate

44. Become an adept listener
http://www.flickr.com/photos/theory/3193684632/

45. Be present
http://www.flickr.com/photos/zen/3446600695/

46. Pay attention
http://www.flickr.com/photos/copperfeesh/147493122/

47. Relax your own agenda
http://www.flickr.com/photos/guiniveretoo/1573049301/

48. “Until you really learn a
language it can’t teach you.”
Douglas Crockford, The Good Parts, Trondheim Developer’s
Conference

49. Don’t keep ideas to yourself
http://www.flickr.com/photos/anieto2k/8127201319/

50. Self-preserve or share knowledge?
http://www.123wallpapers.in/file/1650/2880x1800/scarlett-johansson-in-lucy-movie.jpg

51. Be generous

52. Got presenting skillz?
Photo: Denise Jacobs

53. Sell your ideas
http://www.flickr.com/photos/silicongulf/2114492904/

54. Collaborate

55. Mo’ people, mo’ creativity
http://www.flickr.com/photos/international-festival/3019543830/

56. Truth.
http://www.weareforeal.com/projects/bssp-nouiasaaou-2013

57. Collective creative ideas=infinite
http://static.ipaustralia.com.au/store3/10/78/1078354.1.high.jpg

58. Creating together well
http://www.flickr.com/photos/argonne/4435608143/

59. Need everyone
http://www.infographicmaker.net/wp-content/uploads/2014/02/RightBrainvsLeftBrain-Infographic.jpg

60. Diversity of ideas & people
http://www.flickr.com/photos/shirinwiniger/3680885289/

61. Amplify the ideas of others
http://www.flickr.com/photos/roland/54381130/

62. By doing this

63. Replacing it with this!

64. Builds trust
https://www.flickr.com/photos/joi/2941559903

65. Teach and learn=Mentoring
https://www.flickr.com/photos/tinfoilraccoon/632770422/

66. Allocate

67. "Deciding how much time
and money to give to a team
or project is a judgment call
that can either support or kill
creativity."
Teresa Amabile

68. Time
http://www.flickr.com/photos/paolocampioni/2168286027/

69. 20% Time works when used
https://www.flickr.com/photos/bright/113694992/

70. Ask
Photo: Denise Jacobs

71. Petition/Demand
http://www.alchematter.org/wp-content/uploads/2012/10/hands_wrenches_recolor-449x250.png

72. Tools
https://www.flickr.com/photos/ebarney/3348965637/

73. Resources

74. Produce

75. Empowered Makers
https://www.flickr.com/photos/lauroroger/8808985531

76. Tap into existing talent
http://www.flickr.com/photos/anieto2k/8156999698/

77. Umair Haque
http://www.flickr.com/photos/nextconference/3504568830/

78. Betterness? Betterness!!

79. “The sum total of human
effort can add up to not
merely more, but to Better.”
Umair Haque, Betterness: Economics for Humans

80. So…this happened (!!)
Photo: Denise Jacobs

81. More. Meaning.
http://computertrainingcenters.com/wp-content/uploads/2012/11/AdobeInfographic.jpg

82. Well?

83. “Only a reason has the magic to
ignite, in the void, the spark; that
comes to make a life feel that it
has been more than accidents of
fate colliding with chance.”
Umair Haque, “How to Create Your Reason”

84. The directives guide our reasons

85. They help us get
Photo: Denise Jacobs

86. “Clarity brings about purpose,
purpose brings about action,
action brings about change.”
Joel Yeo

87. Follow the Imperative

88. Get the slides, y’all!
bit.ly/ndclondon-ci

89. Article in NDC Magazine
http://www.ndcmagazine.com/wp-content/uploads/2014/11/NDC-Magazine_3-2014-web-hele-bladet.pdf

90. Join us @ NDC People!
http://people.ndcevents.com/

91. THE CREATIVE DOSE
A Creativity + Innovation Collective
Work Better. Create More. Create Betterness.
Creative Thinking & Problem-solving
Applying an Innovation Mindset
Creative Collaboration
Team Communication & Cohesion
TheCreativeDose.com
@thecreativedose

92. Connect, Chat, and Collaborate!
DeniseJacobs.com
 Sign up on my mailing list here!
denise@denisejacobs.com
twitter.com/denisejacobs
facebook.com/denisejacobsdotcom
slideshare.net/denisejacobs
Photo used with permission: http://www.flickr.com/photos/aarronwalter/4629078087/

93. And finally…
http://www.flickr.com/photos/27620885@N02/2609974180/