1. An innovative new online directory where
advertisers and marketers search traditional
and digital media opportunities by their key
buying criteria – with a focus on niche, BTL,
emerging and independently owned platforms
Advertising Buyers
Agency Planners
Agency Buyers
Marketers
Direct Buyers
Small Business
FREE and Premium
directory listings available to media from
Oct – launch to market in Nov
*Media
Seller
categories
will be
further
developed
as the
directory
populates
*Media Sellers
WOM
Sponsorship
Specialist Magazine
Ethnic
Postcards/posters
Product Placement
Guerrilla/Ambient
Transit
Exhibitions/Events
Performance/Search
Classifieds
Online - Major Portals
TV
Radio
Press
Magazine
Cinema
Pay TV
Billboards/OOH
Direct Mail
Affiliate
Digital Radio
Directories
Mid-Long tail digital
Experiential
Samples/vouchers
Mobile
Branded Content
Charity/Community
Book before Nov launch - Premium Listing -
$195 for 12 months + 3 months free
Helping advertisers find opportunities
in the fragmenting media market

2. MediaScope Home
Page (not to scale)
Subscribe to newsletter
-Frequency tba
Directory Search
-Media Section- search by
key buying criteria - media
channel, target market,
market vertical, venue. Geo
and budget
-Services – search by type,
market vertical and geo
-Associations – search by
Media Channel & geo
Media in Focus
– branded content linked by
graphic + text on
MediaScope home page
Directory category links
– direct link to key directory
categories
Premium Listing Logos
– premium listing logos
rotated on home page
Display Advertisements
- Banner & Mrec
Prime Nav Links
– including resources, photo
gallery & wiki
Video Introduction and
Regular Blog
News Ticker
– linking to current external
articles and blogs
Latest and Most popular
directory listings
– text links
Sponsored Links and
Google Adsense

3. Advertisers will search MediaScope directory
listings by their key buying criteria......
Directory Search
Media Section-
search by key buying
criteria - media
channel, target
market, market
vertical, venue. Geo
and budget
Services – search by
type, market vertical &
Geo
Associations – search
by Media type & Geo
(no charge premium
listings offered to all
Industry Associations,
groups and clubs)

4. Premium Listing
Wireframe
Search Results Page
– Relevant Listings will
appear in random order
with other paid listings
based on advertisers
search
Each premium listing will
display business contact
details + Logo, 30 words
of intro text and link
directly to directory
landing page
-All listings - auto
submission and payment
-Media will be given
access to update and
maintain their own free
and premium listing
-Full measurement for
each premium listing will
be available
$195 for 12 months +
3 months free if
booked prior to Nov
launch
Directory Landing
Page (shown):
1-2 images, 300 words
of text (in 4 key areas:
target market/Stats,
available measurement,
ad assets and benefits)
-Contact Us form
-Opportunity to add
Google maps and
embed YouTube video
-Link to any articles,
media mentions, case
studies and testimonials
-Promo on MediaScope
home page, newsletter,
photo gallery and
through twitter
Highlight membership of
industry assoc, sales
representation agent,
audited by, parent
company etc
Social network
functionality including
‘send to a colleague’,
Facebook and Twitter
links

5. Free Listing Wireframe
Appears:
-in all appropriate
categories
-underneath paid listings
in alphabetical order
-for 12 months
– Business Name
-Address
-Phone
-Email
-Website redirect
-10 word description

6. Newsletter
Template (not to
scale)
Members
Newsletter and
Trigger emails
-Newsletter
Updates sent to
segmented opt-in
data base
(frequency tba)
-A series of trigger
emails will be sent
to all businesses
which submit both
free and premium
listings into the
MediaScope
directory
-Ability to add any
graphic, text and
display advertising

7. Site Development & Launch Phases
Phase 1 – August 09
-Launch splash page announcing site –with Video Introduction and ability to capture
segmented data base of media buyers, sellers, services and associations
-Present to Industry Associations, Groups and key industry contacts
Phase 2 - October 09
- Directory opens for businesses to add Free and Premium listings (around Oct 15)
– automated listing submission & payment
- Access for businesses to maintain and edit listings
Phase 3 – November 09
- Launch to advertising/media market
- Bespoke MediaScope ‘browser search toolbar’ distributed
to agencies, marketers & advertisers
Phase 4 – February/March 2010
- Add remaining functionality and automation such as email alerts, export function
- further site developments will be made based on market feedback
The first 12 months will be dedicated to populating
the directory with listings, evolving the site.......and raising
awareness and traffic for the MediaScope resource
Example Only

8. Who is behind MediaScope?
Denise Shrivell – has been in the advertising and publishing
industry, in Australia and overseas,
for almost 25 years.
Currently:
-MediaScope – launching in Nov 2009
-Consultant – advertising sales, training/mentoring and revenue strategy
– specialising in digital media
-Produces articles – for various B2B titles and Digitalministry.com
Previously:
-Essential Baby - Sales and Marketing Director – 2000-2007
(sold to Fairfax Digital in 2007)
-CEO@home – launched in 1999 – portal for the ‘household manager’
-Fairfax Business Magazines and BRW Online - Strategist & BDM
-News Ltd - Senior Manager – Daily and Sunday Telegraph
-My Business Magazine (David Koch) - National Advertising Manager
-Senior media planner/buyer – major ad agencies in Sydney and London (such as Connaghan and
May, DDB Needham, Halmarick MediaServices)
“Our aim is to
provide the
Australian media
market with a
useful, up to date
and value for money
resource - and we’re
going to work hard
to achieve this”

9. Subscribe to the MediaScope email update NOW
for latest news and announcements –
http://www.mediascope.com.au/subscribe
For further information please contact:
Denise Shrivell
denise@mediascope.com.au
Phone: 0424 100325
twitter.com/deniseshrivell
MediaScope – Open for directory listings in Oct
- Launch to market in Nov
Oct offer – book your listing before Nov launch
– Premium Listing - $195 for 12 months
+ 3 months free

10. Subscribe to the MediaScope email update NOW
for latest news and announcements –
http://www.mediascope.com.au/subscribe
For further information please contact:
Denise Shrivell
denise@mediascope.com.au
Phone: 0424 100325
twitter.com/deniseshrivell
MediaScope – Open for directory listings in Oct
- Launch to market in Nov
Oct offer – book your listing before Nov launch
– Premium Listing - $195 for 12 months
+ 3 months free