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Domingo, Dennimar O. 
2nd year - BSBA Marketing Management 
Good Governance & Soc. Resp. / TTh 8:30-10:00 / 14005 
Professor Eden Alberto 
November 28, 2013 
 How should we live? 
 How should I live as an individual? 
 How should we live in a community? 
 What kind of person I am choosing to be? 
 What kind of society ought we to create? 
We live in a rapidly changing society, in the age of globalization and the 
information and communication revolution. We must accept the reality of the dramatic changes 
that are affecting our lifestyles, our ways of thinking, feeling and acting. As students, we live in 
different communities that we are living or we are going to. We adjust ourselves in different 
places so that the misunderstandings that will happen will be prevented. 
There are many forms of community, from small family communities, to school 
communities to the larger community of the societies we live in. Each community has its own 
codes and ways of being and interacting. Each community has its own unwritten (and sometimes 
written) guidelines on how to ensure cohabitation flows smoothly. What goes with this is the 
assumption that people will choose to agree to these guidelines and act accordingly. I think many 
of us can agree that when you look around you in your day to day interactions, there are many 
people who are either consciously or unconsciously ignoring these guidelines. 
Many of us people, we live with the rules. Why do we have rules? We ask for 
rules because we are seeking for some improvements in our lives and also to set the world to 
rights. Rules are fixed. Compared to our lives, Life is constantly changing, endlessly subtle and 
complex. Rules limit us from choosing a decision that we will make. 
The people around us can limit the choices we have. People that are close to us, 
such as our parents and friends, often limit the choice we have in our life. For instance, parents 
can limit our education options by pressuring us to study the subjects they want, and friends can 
affect our decisions through peer pressuring. Moreover, if we insist on not following their 
actions, we may be discriminated and isolated by them. Therefore, parents and friends are among 
the people that will affect our decisions. 
In a community, it is okay to consider the opinions of other people, especially 
your parents and relatives. But in some reason, it is not okay to let them decide for your future. 
Others may say bad things from your decision, others will support you but you are the one who 
will make a decision on what are you choosing. You are the one who will experience it, not 
them. 
We must not depend ourselves on what other people say. We must live freely and 
let other people say anything on you. They didn’t have an authority to judge a person, only God
does. We must also do what moral and ethical in the eyes of the Lord, our God. Some works are 
moral in the eyes of the Lord but in the eyes of the court, it is not. We must face the 
consequences on what are we doing. We also must have to think twice before we do it. 
Be the community that we want to live in. Although it may seem we are on our 
own, we are actually living in an ever expanding community. It won’t be able to take form 
successfully without your contribution. We must make an action that tend to enlighten and open 
the eyes of some of our neighbors to make them realize that they important in an expending 
community. 
 Can a good business be an unethical? 
Almost every day, we are faced by situations in which we have to make a decision 
and choose between something ethical and another that is less than ethical, with the latter, almost 
always, appearing as the more rewarding. Being hung on profit and the urge to succeed most 
people sadly choose the latter, in order to realize their immediate goals. 
Good business ethics can and should be part of a successful business. Unethical 
businesses can be profitable on the short run, but can never be truly successful. A business 
without ethics is a business without integrity. Such a business might realize immediate 
profitability but it will definitely face long term failure. This rule applies to every aspect of our 
life. This is true, not only because clients like to deal with value-based companies, but also 
because an unprincipled business is like a rotted house that will eventually collapse at the hands 
of its own in-grown termites. It simply does not have a solid foundation on which it can stand in 
the face of the many storms it will face in its lifetime. 
I do believe that to be successful one must be ethical. Yes, we see a lot of 
cutthroat business people out there who have made a lot of money, but are success defined as 
making a lot of money? My personal belief is that a clear heart, kindness and compassion, 
combined with intelligence and hard work, will ultimately lead to financial success. If only 
Filipinos are passionate and loyal on their work, I am surely believed that our economy will 
boost and also we, Filipinos, would benefit on that situation. 
Unethical behavior in a company may lead to lead to a drop in stock price. 
Investors will be unwilling to buy shares from companies known to transact business 
dishonestly. Investing in dishonest firms will result in poor returns. Also, it can harm sales of 
goods, as customers may boycott goods produced by a company known for unethical behavior. 
 How would you answer someone who asked, “Why should I study Ethics if I am not to be an 
accountant?”? 
There are several reasons why students have to study ethics. All of us use ethics 
on a daily basis. “Ethics” is rules of behavior based on ideas about what is morally good and bad. 
Many individuals do not know what ethical behavior is. In studying Ethics it doesn’t aimed at
any one group or agency; anyone who lives or works on the reservation could benefit from this. 
No matter what your past experiences or educational level, you are never too old 
to learn. We have all heard the old sayings, you can’t teach an old dog new trick, and a leopard 
doesn’t change his spots. It is true that important changes never come easily, but 
change is possible. 
Studying ethics is one way of recapturing our heritage. Why teach ethics? This 
question would have confused our ancestors. Ethics were an inherent part of their daily lives. 
Today, however, we live in a different time, a time when ethical behavior appears to have 
diminished in our culture. As a result, ethics is valuable and useful.

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Good governance & Social Responsibility

  • 1. Domingo, Dennimar O. 2nd year - BSBA Marketing Management Good Governance & Soc. Resp. / TTh 8:30-10:00 / 14005 Professor Eden Alberto November 28, 2013  How should we live?  How should I live as an individual?  How should we live in a community?  What kind of person I am choosing to be?  What kind of society ought we to create? We live in a rapidly changing society, in the age of globalization and the information and communication revolution. We must accept the reality of the dramatic changes that are affecting our lifestyles, our ways of thinking, feeling and acting. As students, we live in different communities that we are living or we are going to. We adjust ourselves in different places so that the misunderstandings that will happen will be prevented. There are many forms of community, from small family communities, to school communities to the larger community of the societies we live in. Each community has its own codes and ways of being and interacting. Each community has its own unwritten (and sometimes written) guidelines on how to ensure cohabitation flows smoothly. What goes with this is the assumption that people will choose to agree to these guidelines and act accordingly. I think many of us can agree that when you look around you in your day to day interactions, there are many people who are either consciously or unconsciously ignoring these guidelines. Many of us people, we live with the rules. Why do we have rules? We ask for rules because we are seeking for some improvements in our lives and also to set the world to rights. Rules are fixed. Compared to our lives, Life is constantly changing, endlessly subtle and complex. Rules limit us from choosing a decision that we will make. The people around us can limit the choices we have. People that are close to us, such as our parents and friends, often limit the choice we have in our life. For instance, parents can limit our education options by pressuring us to study the subjects they want, and friends can affect our decisions through peer pressuring. Moreover, if we insist on not following their actions, we may be discriminated and isolated by them. Therefore, parents and friends are among the people that will affect our decisions. In a community, it is okay to consider the opinions of other people, especially your parents and relatives. But in some reason, it is not okay to let them decide for your future. Others may say bad things from your decision, others will support you but you are the one who will make a decision on what are you choosing. You are the one who will experience it, not them. We must not depend ourselves on what other people say. We must live freely and let other people say anything on you. They didn’t have an authority to judge a person, only God
  • 2. does. We must also do what moral and ethical in the eyes of the Lord, our God. Some works are moral in the eyes of the Lord but in the eyes of the court, it is not. We must face the consequences on what are we doing. We also must have to think twice before we do it. Be the community that we want to live in. Although it may seem we are on our own, we are actually living in an ever expanding community. It won’t be able to take form successfully without your contribution. We must make an action that tend to enlighten and open the eyes of some of our neighbors to make them realize that they important in an expending community.  Can a good business be an unethical? Almost every day, we are faced by situations in which we have to make a decision and choose between something ethical and another that is less than ethical, with the latter, almost always, appearing as the more rewarding. Being hung on profit and the urge to succeed most people sadly choose the latter, in order to realize their immediate goals. Good business ethics can and should be part of a successful business. Unethical businesses can be profitable on the short run, but can never be truly successful. A business without ethics is a business without integrity. Such a business might realize immediate profitability but it will definitely face long term failure. This rule applies to every aspect of our life. This is true, not only because clients like to deal with value-based companies, but also because an unprincipled business is like a rotted house that will eventually collapse at the hands of its own in-grown termites. It simply does not have a solid foundation on which it can stand in the face of the many storms it will face in its lifetime. I do believe that to be successful one must be ethical. Yes, we see a lot of cutthroat business people out there who have made a lot of money, but are success defined as making a lot of money? My personal belief is that a clear heart, kindness and compassion, combined with intelligence and hard work, will ultimately lead to financial success. If only Filipinos are passionate and loyal on their work, I am surely believed that our economy will boost and also we, Filipinos, would benefit on that situation. Unethical behavior in a company may lead to lead to a drop in stock price. Investors will be unwilling to buy shares from companies known to transact business dishonestly. Investing in dishonest firms will result in poor returns. Also, it can harm sales of goods, as customers may boycott goods produced by a company known for unethical behavior.  How would you answer someone who asked, “Why should I study Ethics if I am not to be an accountant?”? There are several reasons why students have to study ethics. All of us use ethics on a daily basis. “Ethics” is rules of behavior based on ideas about what is morally good and bad. Many individuals do not know what ethical behavior is. In studying Ethics it doesn’t aimed at
  • 3. any one group or agency; anyone who lives or works on the reservation could benefit from this. No matter what your past experiences or educational level, you are never too old to learn. We have all heard the old sayings, you can’t teach an old dog new trick, and a leopard doesn’t change his spots. It is true that important changes never come easily, but change is possible. Studying ethics is one way of recapturing our heritage. Why teach ethics? This question would have confused our ancestors. Ethics were an inherent part of their daily lives. Today, however, we live in a different time, a time when ethical behavior appears to have diminished in our culture. As a result, ethics is valuable and useful.