Using Web Analytics Insights To Sell More

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Dennis Mortensen

Using Web Analytics Insights to Sell More. 2 Simple Tricks; Participation and Alerts.

Technologie Business

Yahoo Web Analytics
Using Insights to Sell More

YAHOO! CONFIDENTIAL
DENNIS R. MORTENSEN | JUNE 2009

Using a
Revenue Participation
metric for content optimization insight

DENNIS R. MORTENSEN | JUNE 2009

Customizing TOP Content Report

DENNIS R. MORTENSEN | JUNE 2009

Expanded TOP Content Report + Visualization Insight

Expanded TOP Content Report + Visualization/Sorting Insight

“ABOUT US”
Touched 23% of revenue in < 1% of visits

“About Us” missing from your traditional funnel optimization

Using ALERTS
for Search Phrase opportunity insight

DENNIS R. MORTENSEN | JUNE 2009

Customizing TOP Search Phrase Report

DENNIS R. MORTENSEN | JUNE 2009

TOP Search Phrase Report ALERT

DENNIS R. MORTENSEN | JUNE 2009

Want to know more about
Analytics and Marketing?
VisualRevenue.com/blog

Thank you
Dennis R. Mortensen, Director of Data Insights at Yahoo! | dennis.mortensen@yahoo-inc.com

Blog: http://visualrevenue.com/blog
Book: http://visualrevenue.com/blog/yahoo-analytics-book
Twitter: http://twitter.com/DennisMortensen

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Using Web Analytics Insights To Sell More

1. Yahoo Web Analytics Using Insights to Sell More YAHOO! CONFIDENTIAL DENNIS R. MORTENSEN | JUNE 2009

2. Entrepreneur Author Blogger WAA Yahoo!

3. Using a Revenue Participation metric for content optimization insight DENNIS R. MORTENSEN | JUNE 2009

4. Standard TOP Content Report

5. Customizing TOP Content Report DENNIS R. MORTENSEN | JUNE 2009

6. Expanded TOP Content Report

7. Expanded TOP Content Report + Visualization Insight

8. Expanded TOP Content Report + Visualization/Sorting Insight “ABOUT US” Touched 23% of revenue in < 1% of visits

9. “About Us” missing from your traditional funnel optimization

10. Using ALERTS for Search Phrase opportunity insight DENNIS R. MORTENSEN | JUNE 2009

11. Standard TOP Search Phrase Report

12. Customizing TOP Search Phrase Report DENNIS R. MORTENSEN | JUNE 2009

13. Expanded TOP Search Phrase Report

14. Filtered TOP Search Phrase Report

15. TOP Search Phrase Report ALERT DENNIS R. MORTENSEN | JUNE 2009

16. Email ALERT

17. Want to know more about Analytics and Marketing? VisualRevenue.com/blog

18. Thank you Dennis R. Mortensen, Director of Data Insights at Yahoo! | dennis.mortensen@yahoo-inc.com Blog: http://visualrevenue.com/blog Book: http://visualrevenue.com/blog/yahoo-analytics-book Twitter: http://twitter.com/DennisMortensen