Using Web Analytics Insights to Sell More. 2 Simple Tricks; Participation and Alerts.

1. Yahoo Web Analytics
Using Insights to Sell More
YAHOO! CONFIDENTIAL
DENNIS R. MORTENSEN | JUNE 2009

2. Entrepreneur Author Blogger WAA Yahoo!

3. Using a
Revenue Participation
metric for content optimization insight
DENNIS R. MORTENSEN | JUNE 2009

4. Standard TOP Content Report

5. Customizing TOP Content Report
DENNIS R. MORTENSEN | JUNE 2009

6. Expanded TOP Content Report

7. Expanded TOP Content Report + Visualization Insight

8. Expanded TOP Content Report + Visualization/Sorting Insight
“ABOUT US”
Touched 23% of revenue in < 1% of visits

9. “About Us” missing from your traditional funnel optimization

10. Using ALERTS
for Search Phrase opportunity insight
DENNIS R. MORTENSEN | JUNE 2009

11. Standard TOP Search Phrase Report

12. Customizing TOP Search Phrase Report
DENNIS R. MORTENSEN | JUNE 2009

13. Expanded TOP Search Phrase Report

14. Filtered TOP Search Phrase Report

15. TOP Search Phrase Report ALERT
DENNIS R. MORTENSEN | JUNE 2009

16. Email ALERT

17. Want to know more about
Analytics and Marketing?
VisualRevenue.com/blog

18. Thank you
Dennis R. Mortensen, Director of Data Insights at Yahoo! | dennis.mortensen@yahoo-inc.com
Blog: http://visualrevenue.com/blog
Book: http://visualrevenue.com/blog/yahoo-analytics-book
Twitter: http://twitter.com/DennisMortensen