The name of the company is South west airline i chose  action plan and evaluative plan Final Project: Final Paper, Presentation, and Peer Assessment This assignment is a group project. Students will be placed into groups consisting of groups of four or five students each. Groups will be assigned early, and the expectation is that the groups will work on the various parts of the assignment as relevant material is covered throughout the course.  The group will act as a self-directed team, and will therefore determine its own timetable, task list, guidelines for communication, goals, and so forth. As an individual, you are expected to participate fully in the project. Everyone in your group will receive the same grade for the project. Your group will create a strategic plan and present the plan in a professional manner.  The plan requires a paper turn in to the Assignment Folder and a PowerPoint presentation that is presented in the last week of class. All students in the group will receive the same grade for the final paper and the presentation. However, if a student fails to contribute to the project, the student will earn a zero for the assignment and/or PowerPoint presentation. By completing this assignment, students will meet the outcome(s): examine the impact of ethical decision making, social responsibility, stakeholder analysis, and corporate governance on organizations and society formulate and evaluate an organization's vision and mission statement, and develop long-term objectives analyze and synthesize strengths, weaknesses, opportunities, and threats (SWOT) to generate, prioritize, and implement alternative strategies in order to write and present a strategic plan evaluate the outcomes of selected strategies to determine their success and impact on the achievement of an organization's vision and mission Required Elements to include in Applied Final Project: The strategic plan should include: Ø vision and mission Ø background organization Ø industry analysis Ø competitive analysis Ø financial analysis Ø technique analysis (using one technique from chapter 6) Ø alternative strategy generation Ø SWOT analysis Ø strategy and prioritization selection Ø action plan Ø evaluative plan Identify strategies Discuss strategies used at the corporate, business and function levels using the concepts learned in the course. Demonstrate critical thinking in the assessment. Required Formatting of Paper: This report should be double spaced, 12-point font, 20 - 25 pages in length excluding the title page and reference page;  This paper should be written in the third person.  No script should contain the words “I or we;” Title page with your name, the course name, the date, and instructor’s name; Include a reference page; Use APA formatting for in-text citations and reference page.  You are expected to paraphrase and not use quotes. Deductions will be taken when quotes are used and found to be unnecessary; Submit the paper in the Assignment Folder.

1. The name of the company is South west airline
i chose action plan and evaluative plan
Final Project: Final Paper, Presentation, and Peer Assessment
This assignment is a group project. Students will be placed into
groups consisting of groups of four or five students each.
Groups will be assigned early, and the expectation is that the
groups will work on the various parts of the assignment as
relevant material is covered throughout the course. The group
will act as a self-directed team, and will therefore determine its
own timetable, task list, guidelines for communication, goals,
and so forth. As an individual, you are expected to participate
fully in the project. Everyone in your group will receive the
same grade for the project.
Your group will create a strategic plan and present the plan in a
professional manner. The plan requires a paper turn in to the
Assignment Folder and a PowerPoint presentation that is
presented in the last week of class.
All students in the group will receive the same grade for the
final paper and the presentation.
However, if a student fails to contribute to the project, the
student will earn a zero for the assignment and/or PowerPoint
presentation.
By completing this assignment, students will meet the
outcome(s):
examine the impact of ethical decision making, social
responsibility, stakeholder analysis, and corporate governance
on organizations and society
formulate and evaluate an organization's vision and mission
statement, and develop long-term objectives
analyze and synthesize strengths, weaknesses, opportunities,

2. and threats (SWOT) to generate, prioritize, and implement
alternative strategies in order to write and present a strategic
plan
evaluate the outcomes of selected strategies to determine their
success and impact on the achievement of an organization's
vision and mission
Required Elements to include in Applied Final Project:
The strategic plan should include:
Ø vision and mission
Ø background organization
Ø industry analysis
Ø competitive analysis
Ø financial analysis
Ø technique analysis (using one technique from chapter 6)
Ø alternative strategy generation
Ø SWOT analysis
Ø strategy and prioritization selection
Ø action plan
Ø evaluative plan
Identify strategies
Discuss strategies used at the corporate, business and function
levels using the concepts learned in the course.
Demonstrate critical thinking in the assessment.
Required Formatting of Paper:
This report should be double spaced, 12-point font, 20 - 25
pages in length excluding the title page and reference page;
This paper should be written in the third person. No script
should contain the words “I or we;”
Title page with your name, the course name, the date, and
instructor’s name;
Include a reference page;
Use APA formatting for in-text citations and reference page.
You are expected to paraphrase and not use quotes. Deductions
will be taken when quotes are used and found to be
unnecessary;

3. Submit the paper in the Assignment Folder.
Required Formatting of PowerPoint Presentation:
This report should be an overview of the strategic plan;
The presentation should have between 15 – 20 slides that
includes a title page and a reference page;
Submit the presentation in the discussion area.
Grading Rubric Group Presentation (10%)
Outstanding
Superior
Good
Substandard
4.
3.4
3.
2.6
Critical thinking/
Demonstration of knowledge/Application
evidenced sound knowledge of the topic; critical thinking
consistently demonstrated
mostly evidenced sound knowledge of the topic; critical
thinking often demonstrated
evidenced some knowledge of the topic; critical thinking
occasionally demonstrated
substantial lack of evidenced knowledge of the topic; critical
thinking not demonstrated
1.5
1.3
1.1
1
Listening/ Attentiveness/ Community Awareness

4. consistently aware of needs of community; listens attentively to
ideas and perspectives of the group, as indicated by comments
that build on the remarks of others; frequently attempts to
motivate the group discussion; presents creative approaches to
topic
frequently attempts to direct the discussion/activity and present
relevant viewpoints for consideration by group; interacts freely
but
occasionally makes meaningful reflection on the efforts of
others; often inattentive and needs to be reminded of the focus
of the class; marginal effort to become involved with discussion
disregards the comments of others; responses are redundant to
other responses; makes disruptive comments that are directed at
specific students
1.5
1.3
1.1
1
Attention to instructions
demonstrated full understanding of requirements; responded to
each aspect of assignment
demonstrated understanding of requirements; missed one minor
aspect of assignment
demonstrated some understanding of requirements; missed a key
element or two minor aspects of assignment
failed to show a firm understanding of requirements; missed two
key elements or several minor aspects of assignment
2
1.7
1.5
1.3
Slide Creation and Transition
presentation flows well and logically; transitions are smooth,
interesting and enhance presentation

5. presentation flows well; smooth transitions used on most slides
presentation flows well; smooth transitions used on some slides
presentation is unorganized; very few transitions and/or they
distract from presentation
1
.85
.75
.65
Clarity, including grammar/APA
consistently uses grammatically correct posts with no
misspellings; no APA style errors
few grammatical or spelling errors are noted in posts; attempts
in-text citations and reference list but 1 or 2 APA style errors
are present
errors in spelling and grammar evident in several posts; APA
style errors are present: inconsistencies in citation usage can be
found throughout the document
errors in spelling and grammar evident in several posts;
attempts either in-text citation or reference list but omits the
other
Grading Rubric for Final Project (29%)
Outstanding
Superior
Good
Substandard
Failure
10.15
8.63
7.61

6. 6.60
5.58
Critical thinking/reasoning
demonstrates a high degree of critical thinking, is consistent in
accurately interpreting questions & material; provides solid
assumptions, reasoning & claims; thorough analysis &
evaluation with sound conclusions
shows good critical thinking; accurately interprets most
questions & material; usually identifies relevant
arguments/reasoning/claims; offers good analysis & evaluation
with fairly sound conclusions
shows occasional critical thinking; questions & material is at
times accurately interpreted; arguments/reasoning/claims are
occasionally explained; offers fair analysis & evaluation with a
conclusion
shows little critical thinking, misinterprets questions or
material; ignores or superficially evaluates; justifies little and
seldom explains reasoning; draws unwarranted conclusions
lacks critical thinking consistently offers biased interpretations;
ignores or superficially evaluates; argues using poor reasoning,
and/or unwarranted claims
10.15
8.63
7.61
6.60
5.58

7. Application of concepts/development
arguments or positions are well-supported with evidence from
the readings/experience; ideas go beyond the course material
and recognize implication and extensions of the material and
concepts
arguments or positions are mostly supported by evidence from
the readings and course content; ideas presented demonstrate
student’s understanding of the material and concepts
arguments are more often based on opinion or unclear views
than on position grounded in the readings of material or
external sources of material
arguments are frequently illogical and unsubstantiated; student
may resort to ad hominem attacks on the author instead of
making meaningful application of the material
a meaningful attempt to explain or support ideas does not exist
4.35
3.70
3.26
2.83
2.39
Attention to instructions
demonstrated full understanding of requirements responded to
each aspect of assignment
demonstrated understanding of requirements; missed one minor
aspect of assignment
demonstrated some understanding of requirements; missed a key
element or two minor aspects of assignment
failed to show a firm understanding of requirements; missed two
key elements or several minor aspects of assignment
did not demonstrate understanding of assignment requirements
2.90

8. 2.47
2.18
1.89
1.60
Clarity, including grammar
writing is clear and easy to follow; grammar and spelling are all
correct; formatting gives a professional look and adds to
readability
most ideas are presented clearly; occasional spelling and/or
grammar issues
wordy; some points require rereading to understand fully; more
than an occasional spelling and/or grammar
unclear and difficult to understand; frequent spelling and
grammar issues
largely incomprehensible writing/poorly written in terms of
mechanics and structure
1.45
1.23
1.09
0.94
0.80
Adherence to APA style (6
th
ed.)
no APA style errors
attempts in-text citation and reference list but 1 or 2 APA style
errors are present
attempts in-text citation and reference listing; APA style errors
are present: inconsistencies in citation usage can be found
throughout the document
attempts either in-text citation or reference list but omits the

9. other
no attempt at APA style