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Plant the seeds that you focus on getting customers

YOU ARE A LOCAL MOBILE MARKETING EXPERT

End with “I help local businesses get more customers by helping them with their mobile marketing. INTRODUCTION Who Am I and Why Should You Listen To Me?

How Mobile Websites fit into your online presence

How the mobile habits of local consumers can affect your findability

This is a NO TECHIE ZONE WHAT YOU WILL LEARN TODAY Mobile Marketing

Mobile devices are everywhere.

Mobile phones are here to stay. WHAT ARE MOBILE DEVICES? Pocket-Sized Computing Devices

The result of all this new technology? Mobile Marketing! MOBILE MARKETING

Laser target your marketing instead with Mobile Marketing! MOBILE MARKETING

“ a set of practices that enable organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” WHAT IS MOBILE MARKETING? According to the Mobile Marketing Association, mobile marketing is:

Not a one-way message, not pushing info.

Consumers invited to opt-in, giving permission for communication.

Providing value to consumers. WHAT IS MOBILE MARKETING?

Push marketing

A New Tool for your Marketing Tool belt WHAT IS MOBILE MARKETING? The International Telecommunications Union (ITU) has found : According to the United Nations-run organization, a whopping 6.1 trillion text messages will be sent by the end of 2010 . That figure, which has tripled in the past three years, means people around the globe are sending 200,000 text messages every second.

Cell phones approaching 5 billion

Internet users – less than 2 billion

80% of Americans have cell phones

Smartphone usage growing to 50% in 2011

20% of US households are mobile only WHY MOBILE IS IMPORTANT

About 3 billion cell phone users use text messages

By the end of 2010, 6.5 trillion text messages were sent WHY MOBILE IS IMPORTANT

But emails are not always opened

Considered spam or trashed WHY MOBILE IS IMPORTANT

99% of all text messages are read.

Average redemption rate is 20% regardless of business type

No spam filters. WHY MOBILE IS IMPORTANT?

Global mobile advertising marketing will be over $16 billion by 2011. WHY MOBILE IS IMPORTANT? Clearly, if your business isn’t on the mobile web, you are losing clients and, more significantly, those clients are likely to go to your competitors!

The mobile marketing potential is ENORMOUS! You CANNOT afford to ignore this trend!! THE BOTTOM LINE

… Radio

… TV Then came the Internet MOBILE – THE 7TH MASS MEDIA

Watch movies

Listen to music

Listen to radio

Watch TV

Surf the Web MOBILE – THE 7TH MASS MEDIA What’s so special about the Mobile Industry?

Consumer can be identified individually

Always on – 24/7

Constantly with the owner

Has built-in payment mechanisms

All can be done at moment of Intense Impulse! MOBILE – THE 7TH MASS MEDIA Benefits the other 6 Mass Media don’t have:

Mobile is the newest Mass Media with the potential to become the most influential mass media of all time! MOBILE – THE 7TH MASS MEDIA

Provides constant access to customers

Can target specific customers

Trackable

Results can be quick FEATURES OF MOBILE MARKETING

“ It’s clear that retailers that don’t embrace mobile phone technology in the coming year will be left behind, much as those retailers who sat on the sidelines in the early days of digital or social media are now playing catch up.” THE FUTURE... According to Advertising Age ,

If your business isn’t on the mobile web, you are losing clients and, more significantly, those clients are going to your competitors ! WARNING !

Real estate

Food and beverage

Consumer electronics

Apparel and accessories … and many more WHO NEEDS MOBILE MARKETING?

Small business who cannot afford a loss from marketing experimentation (use a mobile marketing expert to minimize losses)

Business owner who ignores important trends. WHO DOESN’T NEED MOBILE MARKETING?

Surveys

Loyalty clubs

Last minute travel deals

Ticket sales

Sales and events … and more! HOW TO USE MOBILE MARKETING

Check for coupons and sales

Shared deals with friends

Comparison shopped for best prices Buyers used mobile phones to shop! $$$$$$$$$$$ SHOW ME THE MONEY!

Mobile friendly website loads faster

Business info is clearly visible – focus on important information (phone #, address …)

Travelers search with their mobile phones

Market differently with 2 different website formats

Higher search engine rankings from 2 websites MOBILE FRIENDLY WEBSITES – WHY YOU NEED ONE!

Likely to miss important information

Frustrating!

Information clear

Pertinent links

Minimum graphics MOBILE FRIENDLY WEBSITES .mobi website on mobile screen

“ Directions” link

“ Hours & Admission” link

“ Contact” link

Link to main website

Links to current events and exhibits MOBILE FRIENDLY WEBSITE EXAMPLE Tulsa Zoo website features:

“ Directions” link

“ Hours & Admission” link

“ Contact” link

Link to main website

Links to current events and exhibits MOBILE FRIENDLY WEBSITE EXAMPLE Tulsa Zoo website features:

99% chance your website is not mobile friendly . MOBILE FRIENDLY WEBSITES

Limited to 160 characters

Almost 100% open rates

Texting is universal – it works on all mobile phones MOBILE MARKETING TOOLS

Provide capabilities for doing things (shop, checking acct balance)

Google bought AdMob – Mobile advertising is very important ! MOBILE MARKETING TOOLS

You need to do local internet marketing for your mobile website MOBILE MARKETING TOOLS

Scan with reader on smart phone camera

Scan with store scanner

Store extensive data which is read digitally

Created with help of mobile marketing consultan t QR CODE QR Code

e.g. Scan QR code on Coke can and it downloads the Coke ringtone

e.g. Calvin Klein replaced a billboard with a giant QR code. QR CODE

Can be created with help of mobile marketing consultant. QR CODE

Mobile phone use growing at rapid pace, smartphone sales growing!

Mobile – great marketing potential for businesses

Mobile is set to explode! It’s time to incorporate mobile into your overall marketing campaigns. SUMMARY

THANKS! TILL NEXT TIME!

DS Internet Traffic Creation DS Internet Traffic Creation will be happy to discuss your mobile marketing needs with you and implement the appropriate strategies for an optimized mobile presence. DS Internet Traffic Creation Www.internettrafficcreation.com [email_address] 1-866-220-4783