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How to Engage the GEN Y using Social Media ?

  1. How to engage your children or younger siblings on Social Media?
  2. Presented by TIN, A PR, Social Media Marketing & Media Agency in Singapore
  3. About US Established in 2011, The Influencer Network (TIN) is an integrated PR, social media marketing and media agency that connects brands to a diverse and engaged audience through the power of social influencers & media networks.
  4. Our Brands
  5. Dennis Toh
  6. About the Founder Dennis Toh 13 years of Public Relations and Marketing Experience. Taught Marketing for 4 years with Temasek Polytechnic and currently a Part- time University Associate with Curtin University, Singapore. Graduated with a Master Degree in Mass Communications from NTU, Wee Kim Wee School of Communications in 2007 Panasonic, MCYS, Pacific Healthcare, Temasek Poly Travelled extensively to countries like India ( Delhi, Mumbai, Chennai, Hyderabad, Bangalore), Sri Lanka, Bangladesh, Vietnam, Cambodia, Myanmar, Shanghai, USA, Japan, Thailand, in the course of my work. Run two businesses: The Influencer Network Communications Pte Ltd and Feet Haven Reflexology.
  7. Spent 4 years in Full-time teaching managing the Gen Y
  8. The Internet Generation.. Are you ready to take them on?
  9. Essentially, why are we here? • Your kids are not listening to you anymore? • Your kids are spending time in Social Networking sites. • Your kids are touching their mobile phones while having a dinner with you. • Your kids chalked up high telecommunication / internet bills. • You don’t understand Social Media?
  10. Let me clear the air • This is not a session to teach you how to be closer to your kids/siblings. • This is not a session to teach you how to be ‘cooler’ online. • This is not a session about branding yourself online.
  11. What I will cover • Gen Y/ M gen and Social Media • Popular Social Media sites and how are they using it. • Top 8 trending super cool stuff youths do online • Are you in tune with the Internet slang? • Risks of social Networking and tips for monitoring and engagement
  12. Can we really triumph over the Internet Giant?
  13. Social Media 2013
  14. •The answer is NO. Social Media is here to stay.
  15. Is it just about ‘Selfie’?
  16. More Selfies
  17. Selfies with more important people?
  18. Teenager Reportedly Tried to Kill Himself Because He Wasn’t Satisfied With the Quality of His Selfies • The British teen spent up to 10 hours each day taking photos of himself on his iPhone, the Daily Mirror reports. The addiction became so debilitating that he dropped out of school and retreated into his home for six months. • “I was constantly in search of taking the perfect selfie and when I realized I couldn’t I wanted to die,” Bowman told the Daily Mirror. “I lost my friends, my education, my health and almost my life.” • He nearly overdosed on pills, but his mother intervened and helped keep him alive. Bowman’s case is extreme, yes, but psychiatrists are beginning to consider selfie addiction as a serious mental health issue. Reported March 24, 2014
  19. Why Youths love Social Network Sites? • Profile Creation • Identity Performance • Writing Identity and Community into Being • Privacy in Public Space Boyd, D. Youth, identity and digital media 2005 pp 119-42
  20. Initiation: Profile Creation • They join because a friend invites them to join • By looking at others' profiles, teens get a sense of what types of presentations are socially appropriate; others' profiles provide critical cues about what to present on their own profile. • At a basic level, the choice of photos and the personalized answers to generic questions allow individuals to signal meaningful cues about themselves. • Building an intricate profile is an initiation rite. In the early days of their infatuation, teens spend innumerable hours tracking down codes, trading tips, and setting up a slick profile.
  21. Identity Performance • In convey- ing who we are to other people, we use our bodies to project information about ourselves.This is done through movement, clothes, speech, and facial expressions. • People have more control online-they are able to carefully choose what information to put forward, thereby eliminating visceral reactions that might have seeped out in everyday communication. • These digital bodies are fundamentally coarser, making it far easier to misinterpret what someone is expressing.
  22. Facebook Update: Do not pray for an easy life, pray for the strength to endure a difficult one. #mrbrucelee#Melbourneinmarch
  23. Writing Identity and Community into being • Through profiles, teens can express salient aspects of their identity for others to see and interpret. They construct these profiles for their friends and peers to view. • Because of this direct link between offline and online identities, teens are inclined to present the side of themselves that they believe will be well received by these peers. • The desire to be ‘cool’ is part of the more general desire to be validated by peers.. • They will also add people because it would be socially awkward to say no to them,
  24. Facebook Update by a close friend:What a great way to end our holiday! Our last evening spent partying in the sea! Cocktail counters were set up in the water and we were bobbing along with the waves and sipping wine. Super awesome experience #fhptravels #fhpmaldives #maldives
  25. Privacy in Public My mom always uses the excuse about the internet being 'public' when she defends herself. It's not like I do anything to be ashamed of, but a girl needs her privacy. I do online journals so I can communicate with my friends. Not so my mother could catch up on the latest gOSSip of my life. -Bly Lauritano- Werner, 17.
  26. Privacy • Privacy is not about structural limitations to access; it is about being able to limit access through social conventions. • Parents are trying to locate their children, while teens are trying to make parental access more difficult. • Structural tactic involves Privacy Settings and mirrored Networks.
  27. Generation M2 or the Millennial Generation • Definition: Highly tech savvy children, age 8- 18 whose lives are immersed in Electronic Media. • Pat Etheridge, CNN Journalist
  28. There’s more to Social Media than Facebook
  29. More Important Social Media Sites for teens
  30. How they use social Media • Connect with their peers who have shared interests. • Learn about people with varied background. • Enhance creativity by sharing music and art. • Expand their ideas by creating blogs, videos and podcasts. • Collaborate on School projects outside of class. • Volunteer for local and political events. • Raise Money for Charity. Source: Pediatrics (2011)
  31. Generation M2 seeking Fame • According to a new survey of media use amongst those ages 9-15, ‘Kids who claim they want to be famous use more media’. • They can craft their own ‘public identity’. Source: Yalda, MA, MBA Researcher at UCLA’s Children’s Digital Media Center.
  32. So are you Super Cool? Top 8 Trending?
  33. Taking Selfies
  34. How to take the perfect selfie by Michelle Phan
  35. Parody Videos • A literary or artistic work that imitates the characteristic style of an author or a work for comic effect or ridicule.
  36. #Hashtags • a word or phrase preceded by a hash sign (#), used on social media sites such as Twitter to identify messages on a specific topic.
  37. Pop –Culture Movements • Gangnam Style • Kiyomi • Harlem Shake
  38. ‘I am a blogger’ A person who writes a blog, or weblog
  39. #foodporn • Taking pictures of food before, during and after
  40. My Youtube channel • Tan Jian Hao / Ryan Sylvia etc • The emergence of raw, low-budgeted television programmes. • Programmes are tongue in cheek in nature.
  41. OOTD • Outfit of the day
  42. How many followers do you have on Instagram? • 12 Types of Singaporeans on Instagram
  43. Internet Slang • Do you know what these terms mean? Your kids do! • Chances are they're using them online to talk to their friends. Some of them may shock you.
  44. BRB • Be Right Back
  45. WTF • What the Fuck?
  46. ROFL • Rolling on the floor, Laughing
  47. Tips to engage your kids on Social Media
  48. Learn the technology • Understand how technology works and accept that it is a big part of young people’s lives. • Access to technology is as important as access to paper and pens. • Parents should never grant kids access to technology without guiding them in the world of technology.
  49. Use technology to bond with your kids • Use technology as an opportunity to learn something new from your children and brush up on your own skills. • ‘Vallestad, a mother of three kids says she uses mobile app alerts that provide information on which social media applications her children are downloading. • Have conversations about these services as it will build trust.
  50. Do your own research • Find out the different types of social media tools out there and identify the ones your kids are using actively. • Use all these social networking sites yourself to fully understand the ‘digital lifestyle’ they are leading.
  51. Engage with your little initiatives • Create a common Hashtag #LeeFamilySingapore and encourage everyone to post pictures there. • Start posting cool pictures and encourage your kids to follow you on Instagram/Facebook. • Share your thoughts often and inspire your kids online.
  52. Some risks of Social Networking
  53. Privacy • Wary of broadcasting events such as birthday parties or the ‘weekend mum and dad are away’ to their online friends.
  54. Cyber Bullying • Malicious comments are posted online about an individual. • Online persona allows people to cyber bully as their real identity is covered up.
  55. Cyber Stalking • Haressment on the internet. • Break ups; Relationships turned sour.
  56. Age inappropriate content • Parental controls set up on computer • Still can have access if someone in their social networking circle makes it available to them.
  57. Identity Theft • Vital that your child never gives out personal details in any online context, including their address, phone numbers, email and if they are older, any bank or credit card information.
  58. General Tips for parents • Make it a point to understand the social networking sites used. • Look at the privacy information or safety tips provided on social networking sites themselves. • Show interest in their online activities so they feel comfortable about sharing experiences with you. • Try to set limits on internet usage at home. • Help your child feel confident about their place in the online community.
  59. Spot the warning signs of cyberbullying Your child may be the victim of cyberbullying if he or she: • Becomes sad, angry, or distressed during or after using the Internet or cell phone. • Appears anxious when receiving a text, IM, or email. • Avoids discussions or is secretive about computer or cell phone activities. • Withdraws from family, friends, and activities they previously enjoyed. • Suffers an unexplained drop in grades. • Refuses to go to school or to specific classes, or avoids group activities. • Shows changes in mood, behavior, sleep, appetite, or shows signs of depression or anxiety.
  60. Prevent Cyberbullying before it starts To stay safe with technology, teach your kids to: • Refuse to pass along cyberbullying messages. • Tell their friends to stop cyberbullying. • Block communication with cyberbullies; delete messages without reading them. • Never post or share their personal information online (including full name, address, telephone number, school name, parents’ names, credit card number, or Social Security number) or their friends’ personal information. • Never share their Internet passwords with anyone, except you. • Talk to you about their life online. • Not put anything online that they wouldn't want their classmates to see, even in email. • Not send messages when they’re angry or upset. • Always be as polite online as they are in person.
  61. Monitor your child’s technology use • Keep the computer in a busy area of your house so you can easily monitor its use, rather than allowing your child use a laptop or tablet in his or her bedroom, for example. • Limit data access to your child's smart phone if he or she uses it to surf the web. Some wireless providers allow you to turn off text messaging services during certain hours. • Set up filters on your child's computer. Tracking software can block inappropriate web content and help you check up on your child's online activities. • Insist on knowing your child's passwords and learn the common acronyms kids use online and in text messages. • Know who your child communicates with online. Go over your child's address book and instant messenger "buddy list" with them. Ask who each person is and how your child knows them. • Encourage your child to tell you or another trusted adult if they receive threatening messages or are otherwise targeted by cyberbullies, while reassuring them that doing so will not result in their loss of computer or cell phone privileges.
  62. Deal with incidents of cyberbullying • Don't reply to any incidents of cyberbullying but do save and document the threats (harassing messages, sexually explicit pictures, or threatening texts, for example) and report them to the police. Seek appropriate legal advice. • Report incidents of cyberbullying to the ISP, the cell phone company, and to any web site used in the cyberbullying. • Block the cyberbully's email address or cell phone number, or change your child's email address or phone number. • If you are able to identify the cyberbully, you could contact his or her parents or notify your child's school if the cyberbully is also a student there.
  63. Conclusion • There is no point fighting against the digital giant. Social media is here to stay. • Your kids will live and breath social media. You need to understand the lifestyle and ‘live’ with them. • Engagement is key. Let them feel that you understand their need for digital expression but at the same time, they should know the OB markers. • Research. Research. Research. Make social media a friend rather than a foe in your life.
  64. Keep in touch.