How to engage your children or
younger siblings on Social Media?

Presented by TIN, A PR, Social Media Marketing & Media
Agency in Singapore

About US
Established in 2011, The Influencer
Network (TIN) is an integrated PR, social
media marketing and media agency that
connects brands to a diverse and engaged
audience through the power of social
influencers & media networks.

Our Brands

Dennis Toh

About the Founder Dennis Toh
13 years of Public Relations and Marketing Experience.
Taught Marketing for 4 years with Temasek Polytechnic and currently a Part-
time University Associate with Curtin University, Singapore.
Graduated with a Master Degree in Mass Communications from NTU, Wee Kim
Wee School of Communications in 2007
Panasonic, MCYS, Pacific Healthcare, Temasek Poly
Travelled extensively to countries like India ( Delhi, Mumbai, Chennai,
Hyderabad, Bangalore), Sri Lanka, Bangladesh, Vietnam, Cambodia,
Myanmar, Shanghai, USA, Japan, Thailand, in the course of my work.
Run two businesses: The Influencer Network Communications Pte Ltd and
Feet Haven Reflexology.

Spent 4 years in Full-time teaching managing the Gen Y

The Internet Generation..
Are you ready to take them on?

Essentially, why are we here?
• Your kids are not listening to you anymore?
• Your kids are spending time in Social
Networking sites.
• Your kids are touching their mobile phones
while having a dinner with you.
• Your kids chalked up high telecommunication
/ internet bills.
• You don’t understand Social Media?

Let me clear the air
• This is not a session to teach you how to be
closer to your kids/siblings.
• This is not a session to teach you how to be
‘cooler’ online.
• This is not a session about branding yourself
online.

What I will cover
• Gen Y/ M gen and Social Media
• Popular Social Media sites and how are they
using it.
• Top 8 trending super cool stuff youths do
online
• Are you in tune with the Internet slang?
• Risks of social Networking and tips for
monitoring and engagement

Can we really triumph over the
Internet Giant?

Social Media 2013

•The answer is NO. Social
Media is here to stay.

Is it just about ‘Selfie’?

More Selfies

Selfies with more important people?

Teenager Reportedly Tried to Kill Himself Because He
Wasn’t Satisfied With the Quality of His Selfies
• The British teen spent up to 10 hours each day taking
photos of himself on his iPhone, the Daily Mirror reports.
The addiction became so debilitating that he dropped out
of school and retreated into his home for six months.
• “I was constantly in search of taking the perfect selfie and
when I realized I couldn’t I wanted to die,” Bowman told
the Daily Mirror. “I lost my friends, my education, my
health and almost my life.”
• He nearly overdosed on pills, but his mother intervened
and helped keep him alive. Bowman’s case is extreme, yes,
but psychiatrists are beginning to consider selfie addiction
as a serious mental health issue. Reported March 24, 2014

Why Youths love Social Network Sites?
• Profile Creation
• Identity Performance
• Writing Identity and Community into Being
• Privacy in Public Space
Boyd, D. Youth, identity and digital media 2005 pp 119-42

Initiation: Profile Creation
• They join because a friend invites them to join
• By looking at others' profiles, teens get a sense of what
types of presentations are socially appropriate; others'
profiles provide critical cues about what to present on
their own profile.
• At a basic level, the choice of photos and the
personalized answers to generic questions allow
individuals to signal meaningful cues about
themselves.
• Building an intricate profile is an initiation rite. In the
early days of their infatuation, teens spend
innumerable hours tracking down codes, trading tips,
and setting up a slick profile.

Identity Performance
• In convey- ing who we are to other people, we use our
bodies to project information about ourselves.This is
done through movement, clothes, speech, and facial
expressions.
• People have more control online-they are able to
carefully choose what information to put forward,
thereby eliminating visceral reactions that might have
seeped out in everyday communication.
• These digital bodies are fundamentally coarser, making
it far easier to misinterpret what someone is
expressing.

Facebook Update: Do not pray for an easy life,
pray for the strength to endure a difficult one.
#mrbrucelee#Melbourneinmarch

Writing Identity and Community into
being
• Through profiles, teens can express salient aspects of
their identity for others to see and interpret. They
construct these profiles for their friends and peers to
view.
• Because of this direct link between offline and online
identities, teens are inclined to present the side of
themselves that they believe will be well received by
these peers.
• The desire to be ‘cool’ is part of the more general
desire to be validated by peers..
• They will also add people because it would be socially
awkward to say no to them,

Facebook Update by a close friend:What a great way to end our
holiday! Our last evening spent partying in the sea! Cocktail
counters were set up in the water and we were bobbing along
with the waves and sipping wine. Super awesome experience
#fhptravels #fhpmaldives #maldives

Privacy in Public
My mom always uses the excuse about the
internet being 'public' when she defends
herself. It's not like I do anything to be
ashamed of, but a girl needs her privacy. I do
online journals so I can communicate with my
friends. Not so my mother could catch up on
the latest gOSSip of my life.
-Bly Lauritano- Werner, 17.

Privacy
• Privacy is not about structural limitations to
access; it is about being able to limit access
through social conventions.
• Parents are trying to locate their children,
while teens are trying to make parental access
more difficult.
• Structural tactic involves Privacy Settings and
mirrored Networks.

Generation M2 or the Millennial
Generation
• Definition: Highly tech savvy children, age 8-
18 whose lives are immersed in Electronic
Media.
• Pat Etheridge, CNN Journalist

There’s more to Social Media than
Facebook

More Important Social Media Sites for teens

How they use social Media
• Connect with their peers who have shared interests.
• Learn about people with varied background.
• Enhance creativity by sharing music and art.
• Expand their ideas by creating blogs, videos and
podcasts.
• Collaborate on School projects outside of class.
• Volunteer for local and political events.
• Raise Money for Charity.
Source: Pediatrics (2011)

Generation M2 seeking Fame
• According to a new survey of media use
amongst those ages 9-15, ‘Kids who claim
they want to be famous use more media’.
• They can craft their own ‘public identity’.
Source: Yalda, MA, MBA
Researcher at UCLA’s Children’s Digital Media Center.

So are you Super Cool?
Top 8 Trending?

Taking Selfies

How to take the perfect selfie by
Michelle Phan

Parody Videos
• A literary or artistic work that imitates the
characteristic style of an author or a work for
comic effect or ridicule.

#Hashtags
• a word or phrase preceded by a hash sign (#),
used on social media sites such as Twitter to
identify messages on a specific topic.

Pop –Culture Movements
• Gangnam Style
• Kiyomi
• Harlem Shake

‘I am a blogger’
A person who writes a blog, or weblog

#foodporn
• Taking pictures of food before, during and
after

My Youtube channel
• Tan Jian Hao / Ryan Sylvia etc
• The emergence of raw, low-budgeted
television programmes.
• Programmes are tongue in cheek in nature.

OOTD
• Outfit of the day

How many followers do you have on
Instagram?
• 12 Types of Singaporeans on Instagram

Internet Slang
• Do you know what these terms mean? Your
kids do!
• Chances are they're using them online to talk
to their friends. Some of them may shock you.

BRB
• Be Right Back

WTF
• What the Fuck?

ROFL
• Rolling on the floor, Laughing

Tips to engage your kids on Social
Media

Learn the technology
• Understand how technology works and accept
that it is a big part of young people’s lives.
• Access to technology is as important as access
to paper and pens.
• Parents should never grant kids access to
technology without guiding them in the world
of technology.

Use technology to bond with your kids
• Use technology as an opportunity to learn something
new from your children and brush up on your own skills.
• ‘Vallestad, a mother of three kids says she uses mobile
app alerts that provide information on which social
media applications her children are downloading.
• Have conversations about these services as it will
build trust.

Do your own research
• Find out the different types of social media
tools out there and identify the ones your kids
are using actively.
• Use all these social networking sites yourself
to fully understand the ‘digital lifestyle’ they
are leading.

Engage with your little initiatives
• Create a common Hashtag
#LeeFamilySingapore and encourage everyone
to post pictures there.
• Start posting cool pictures and encourage your
kids to follow you on Instagram/Facebook.
• Share your thoughts often and inspire your
kids online.

Some risks of Social Networking

Privacy
• Wary of broadcasting events such as birthday
parties or the ‘weekend mum and dad are
away’ to their online friends.

Cyber Bullying
• Malicious comments are posted online about
an individual.
• Online persona allows people to cyber bully as
their real identity is covered up.

Cyber Stalking
• Haressment on the internet.
• Break ups; Relationships turned sour.

Age inappropriate content
• Parental controls set up on computer
• Still can have access if someone in their social
networking circle makes it available to them.

Identity Theft
• Vital that your child never gives out personal
details in any online context, including their
address, phone numbers, email and if they are
older, any bank or credit card information.

General Tips for parents
• Make it a point to understand the social networking
sites used.
• Look at the privacy information or safety tips
provided on social networking sites themselves.
• Show interest in their online activities so they feel
comfortable about sharing experiences with you.
• Try to set limits on internet usage at home.
• Help your child feel confident about their place in the
online community.

Spot the warning signs of
cyberbullying
Your child may be the victim of cyberbullying if he or she:
• Becomes sad, angry, or distressed during or after using the Internet
or cell phone.
• Appears anxious when receiving a text, IM, or email.
• Avoids discussions or is secretive about computer or cell phone
activities.
• Withdraws from family, friends, and activities they previously
enjoyed.
• Suffers an unexplained drop in grades.
• Refuses to go to school or to specific classes, or avoids group
activities.
• Shows changes in mood, behavior, sleep, appetite, or shows signs
of depression or anxiety.

Prevent Cyberbullying before it starts
To stay safe with technology, teach your kids to:
• Refuse to pass along cyberbullying messages.
• Tell their friends to stop cyberbullying.
• Block communication with cyberbullies; delete messages without reading
them.
• Never post or share their personal information online (including full name,
address, telephone number, school name, parents’ names, credit card
number, or Social Security number) or their friends’ personal information.
• Never share their Internet passwords with anyone, except you.
• Talk to you about their life online.
• Not put anything online that they wouldn't want their classmates to see,
even in email.
• Not send messages when they’re angry or upset.
• Always be as polite online as they are in person.

Monitor your child’s technology use
• Keep the computer in a busy area of your house so you can easily monitor its use,
rather than allowing your child use a laptop or tablet in his or her bedroom, for
example.
• Limit data access to your child's smart phone if he or she uses it to surf the web.
Some wireless providers allow you to turn off text messaging services during
certain hours.
• Set up filters on your child's computer. Tracking software can block inappropriate
web content and help you check up on your child's online activities.
• Insist on knowing your child's passwords and learn the common acronyms kids use
online and in text messages.
• Know who your child communicates with online. Go over your child's address book
and instant messenger "buddy list" with them. Ask who each person is and how
your child knows them.
• Encourage your child to tell you or another trusted adult if they receive
threatening messages or are otherwise targeted by cyberbullies, while reassuring
them that doing so will not result in their loss of computer or cell phone privileges.

Deal with incidents of cyberbullying
• Don't reply to any incidents of cyberbullying but do save
and document the threats (harassing messages, sexually
explicit pictures, or threatening texts, for example) and
report them to the police. Seek appropriate legal advice.
• Report incidents of cyberbullying to the ISP, the cell phone
company, and to any web site used in the cyberbullying.
• Block the cyberbully's email address or cell phone number,
or change your child's email address or phone number.
• If you are able to identify the cyberbully, you could contact
his or her parents or notify your child's school if the
cyberbully is also a student there.

Conclusion
• There is no point fighting against the digital giant. Social media is
here to stay.
• Your kids will live and breath social media. You need to understand
the lifestyle and ‘live’ with them.
• Engagement is key. Let them feel that you understand their need for
digital expression but at the same time, they should know the OB
markers.
• Research. Research. Research. Make social media a friend rather
than a foe in your life.

Keep in touch.