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Top 5 Reasons Why Your Online Store Needs SSL Certification

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If you are running an online store or business then you need SSL Certification. The ‘not secure’ warning the browser displays in the URL bar is the reason why customers are not adding products to your HubSpot shopping cart. Those who are shopping online, they know that your online store is not secure and the information they are expected to share is most likely to be compromised.

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Top 5 Reasons Why Your Online Store Needs SSL Certification

  1. 1. Top 5 Reasons Why Your Online Store Needs SSL Certificate
  2. 2. The ‘not secure’ warning the browser displays in the URL bar is the reason why customers are not adding products to your HubSpot shopping cart. Those who are shopping online, they know that your online store is not secure and the information they are expected to share is most likely to be compromised. Your online store has not deployed any encryption algorithm that will convert plain text in the ciphertext. Username, password, credit card number or any other information your customer is sharing, it is being sent and received as plaintext. Anyone can read this plaintext. Your online store is not offering secure shopping experience.
  3. 3. Why is SSL certificate important? SSL certificates have been available for the last two decades. This certificate makes sure that the sensitive data is transferred in encrypted form over a secure network. However, it was not easy to install SSL certificate back then as it was very expensive and there were some complexities involved in its installation and configuration. SSL certificate is very affordable now and super easy to install.
  4. 4. Security This certificate secures the sensitive data your website is sending and receiving. Sensitive information includes signups, login details, personal details such as name, phone number address and payment information such as credit card number. SSL certificate includes implementation of encryption algorithms that protect users’ data from attackers by converting their data into ciphertext.
  5. 5. Subdomain safety SSL Certificate ensures safety for all your subdomains. Wildcard SSL is a special type of SSL certificate. This SSL certificate not only secures the main website but subdomains as well. For example, the domain name of your online store is mystore.com. This SSL certificate will secure mystore.com, shop.mystore.com, blog.mystore.com and other subdomains as well. However, you do not need this SSL certificate if your website is a smaller one. If your website has several subdomains and you are going for the standard SSL certificate, you will need a separate SSL certificate for each subdomain. So, get Wildcard certificate if your website has subdomains.
  6. 6. Credibility and trust Having SSL certificate increases visitor’s trust as the visitors know that the data they are going to share will not be compromised. The browser will show a security padlock in the address bar when the visitor will be on your website. This padlock tells the visitor that it is a secure connection and you are taking the visitor’s privacy very seriously. A website without SSL certificate is unsafe and not trustworthy.
  7. 7. SEO advantage SSL certificate gives you an advantage when it comes to search engine optimization. This certificate improves your ranking as Google wants to offer secure browsing experience to its users.

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