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3. Product development strategy 1. Market penetration strategy 2. Market develop- ment strategy 4. Diversifi- cation strategy current products new products current markets new markets INCREASING RISK examples expand advertising target more segments examples expand distribution enter new segments target new markets examples new features and for existing products examples new products for new markets Ansoff Matrix
3. Product dev strategy1. Market penetration strategy 2. Market dev strategy 4. Diversification strategy current products new products current markets new markets INCREASING RISK Offer more plans and different pricing, consolidate position in market Expand product range to bigger customers IE multinationals Expand distribution channels through mobile apps and offline access Offer GroupMap for use on intranets Anything you can achieve with current customers Broaden the product range, perhaps mobile apps and website addons This strategy is the riskiest Ansoff Matrix|GroupMap

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Ansoff Matrix

  • 1. 3. Product development strategy 1. Market penetration strategy 2. Market develop- ment strategy 4. Diversifi- cation strategy current products new products current markets new markets INCREASING RISK examples expand advertising target more segments examples expand distribution enter new segments target new markets examples new features and for existing products examples new products for new markets Ansoff Matrix
  • 2. 3. Product dev strategy1. Market penetration strategy 2. Market dev strategy 4. Diversification strategy current products new products current markets new markets INCREASING RISK Offer more plans and different pricing, consolidate position in market Expand product range to bigger customers IE multinationals Expand distribution channels through mobile apps and offline access Offer GroupMap for use on intranets Anything you can achieve with current customers Broaden the product range, perhaps mobile apps and website addons This strategy is the riskiest Ansoff Matrix|GroupMap