How to Align Your Social Media and Business Objectives
1.
2.
Aligning our social and
business/career objectives
5 step process
3. 5 Steps to Alignment
• Think of your business/career as a whole
• Get top level buy-in for the process
• List agreed business/career objectives
• Brainstorm and list social media objectives
• Match each of your top five business/career objectives
with a social media objective
4. 5 Steps to Alignment: Step 1
Think of your
business/career as a
whole
Tip: Think social business, not
just social media marketing
5. 5 Steps to Alignment: Step 2
Get top level buy-in for the
process
Tip: Even if it's only you (but it's
never only you)
6. 5 Steps to Alignment: Step 3
List agreed business/career
objectives
Tip: do big picture/long term
& immediate/short term
lists
7. 5 Steps to Alignment: Step 4
Brainstorm and list social
media objectives
Tip: use the links at the end
of this deck for ideas
8. 5 Steps to Alignment: Step 5
Match each of your top five
business/career
objectives with a social
media objective
Tip: and agree on a date to
check continuing alignment
9. 5 Steps to Alignment: Summary
• Think of your business/career as a whole
• Get top level buy-in for the process
• List agreed business/career objectives
• Brainstorm and list social media objectives
• Match each of your top five business/career objectives
with a social media objective
10. Image Credits + Some Links
Mermaid Beach, by Behzad K, via Flickr, CC BY 2.0
Mask: Twins (Nda), 19th-20th century, Côte d'Ivoire; Baule – Wikimedia Commons –
original photo by shootingbrooklyn; CC BY-SA 2.5
Mirool_Silos, flickr , photo by Virtual Steve CC BY-SA 2.5 via Wikimedia Commons
The Handshake of Teano, via flickr, photo by Alex Valli (liquene) CC BY 2.0
Apollo 17 the Last Moon Shot, NASA, public domain, via Wikimedia Commons
Brainstorming, by Agripolare, public domain, via Wikimedia Commons
Ducks in a Row, photo by Tomas Castelazo, CC BY-SA 3.0, via Wikimedia Commons
See also blog post: How to Align Your Social Media and Business Objectives, by Des
Walsh http://tiny.cc/objsalign
A couple of handy checklists for creating a social media objectives list
50 Ways to use Social Media, listed by Objective – Jeremiah Owyang (2008 list but still
good!) http://tiny.cc/50smobjectives
Measurable Social Media Objectives: omillion blog http://tiny.cc/smobjectives
11.
Des Walsh is a certified social media strategist, a LinkedIn specialist
and business coach
Author of the recruiting industry guide LinkedIn for Recruiting
Blogger at Des Walsh dot Com, MYOB Pulse, Social Media Today,
Social Business One & contributing author at Social Media Mags
Des provides a range of coaching and workshop services – see
http://deswalsh.com
LinkedIn profile: http://linkedin.com/in/deswalsh
All the social web links he can remember are on his Xeeme profile:
http://xeeme.com/deswalsh