Logo becomes identity and identity becomes power for a company. Through this presentation you will learn about logo designing and its process. Presentation by https://www.designerchamp.com

2.  Logo are an effective way of communicating yours ideas to the viewers.
 In this era where digital media is at its peak a company definitely needs a Logo to
represent itself.
 Logo becomes identity and identity becomes power for a company
 Effective logo design create exclusivity in your brand which help in promoting the
brand and increasing its sales

3. Simplicity
Memorability
Timelessness
Versatility
Appropriateness

4.  Simplicity is a key principle while building a logo, a logo needs to be simple to
have an appealing effect to the viewer
 A complicated logo is confusing and its more likely to distract viewers
 As “ Simplicity is the trademark of Genius” ( Robin Sharma )

5.  Memorability is what a logo is for, logo design should be in a way that it is quickly
recognized.
 When a viewer looks at a brand logo, he have some loyalty attached to it. This
loyalty creates a memorability effects in the viewers mind.
 Memorability is when ever you think about a shoe brand what comes in your mind
first. Is it this logo
 These symbols are logo of some of the biggest shoes brands of the world.

6.  Amendments in a logo design leaves a bad impression on a viewers mind
 Therefore timelessness is important for a logo to be recognized for many centuries
 Example: the logo of Microsoft haven’t changed in many years, they have aimed
in designing a timelessness logo for their company. Company is still recognized by
any of its logo.

7.  A logo must be flexible enough to fit in any industry related to the brand
 Versatility of brand logo is necessary as it is used on different platforms and forum
to increase the brand awareness
 Increasing awareness of a brands means spreading it wings to fly and promote its
product and services all across.

8.  A logo must be according to the company theme
 A construction company logo wont go with a fashion industry
 Proper logo design that goes with the company’s field of work is necessary, as it
will represent the business and is easily recognized .

9.  A logo is gone through a number of step to get a finishing look :
Step 1: Research the field/industry.
Step 2: Get to know the client.
Step 3: Sketch, present, and iterate on initial ideas.
Step 4: Revise.
Step 5: Organize the final deliverable

10.  Researching the field or industry helps designers get a sense of the environment
the logo's going to live in.
 This is especially true for designers who haven't done prior work in that field or
industry.
 The appropriate look and feel of a real estate logo, for example, is going to be
different than those of a restaurant or band logo.

11.  Once the designer has a solid, objective understanding of the field or industry, it's
time to get the best possible understand of what the client does and who their
target audience is.
 When this part of the process is done right, it involves a lot of back and forth,
asking questions, and pushing the client to articulate and deeply explain their
value proposition.
 For newer companies, these discussions can actually be really eye opening. "A lot
of companies aren't aware of how they're different -- especially smaller companies.
 These logo design discussions can even help them think more about what
differentiates themselves from their competitors."

12.  Try to present the client with between two and three possibilities, as providing
many will be a waste of time indeed .

13.  Sometimes, this step is only one little tweak. Other times, it's a series of longer
revisions.
 Revision is necessary but too much revision will cost you your time.
 Provide the clients with a limited revisions so he knows that how to use these
revisions effectively

14.  Once the logo is finalized, you should make it presentable with the right
formatting and in the right file.
 Than comes the last part to deliver it to the real owner
 Make sure when he/she views the logo, he have a wow factor on his face.

15.  This topic is presented by DESIGNERCHAMP.COM
 For more information visit our webpage Designerchamp.com
 Or you can call us at +1-832-699-0235.