2. About me
Studied product & interaction design
Worked for web startups
Co-founded Tinker London (2007-2010)
Consultant at Designswarm
Founder of Good Night Lamp
I have worked with EDF, BBC, BT, Nokia, Evening
Standard, National Geographic.
3. “The best way to
predict the future
is to invent it.”
Alan Kay
4. “An invention is a unique
or novel device, method,
composition, process
or discovery.”
5. The future might be
experienced through a
unique or novel device,
method, composition,
process or discovery.
6. To see the future we have
to find out where the
unique or novel devices,
methods, compositions,
processes or discoveries
are going to come from.
10. Arduino.cc
Lauched in 2006
Open source hardware & software
Made in Italy
Sold 150K +
£18
Used by artists, students, now r&d.
Used by developers who want to extend the web
into the real world.
63. The impact on product
development
The traditional model of r&d
64. We should Let me ask Let’s have
make the design a meeting
Ax1
>> department
>>
Ok send the Hmm, that’s Let’s have
specs to the not really what a meeting
engineering
>> we asked for
>> & establish
department. requirements
Let’s email Let’s get this That just cost
them a >> prototyped with >> £25K
document the CNC machine
66. I want I spend
Look at
to make
Ax1
>> Google >> £12 at
Shapeways
I make a I post it on I link to
prototype >> my blog >> it on Twitter
I put it on I get 300K Now
Kickstarter >> from 300 >>
people what?
72. “The best way to
predict the future
is to invent it.”
Alan Kay
73. How you invent
How you fund
How you sustain an idea
How you create a market
74. Book an Arduino class
http://www.spacestudios.org.uk/whats-on/courses-
Follow #iot on Twitter
Read some books
Notes de l'éditeur
Lewis Hine http://www.archives.gov/press/press-kits/picturing-the-century-photos/old-timer-structural-worker.jpg
The reasons why IOT came about with Arduino are quite obvious: it’s a cheap (20 euro) open source platform that allows you to program a chip and connect it to the real world, with no prior knowledge of electronics or coding. As an idea, this is incredibly powerful and has allowed a smooth transition between a one-off and a final product.
http://www.nermal.org/projects/catalog/
Examples include: Catalog, Botanicalls, Kickbee.
Examples include: Catalog, Botanicalls, Kickbee.
http://bakertweet.com/
http://japan.failedrobot.com/
A little bit about myself I’m a designer and entrepreneur and I’ve been working around the internet of things since 2005. I started out as a product design student, then got an MA in interaction design, which is where I got interested in the impact of connectedness on everyday products. I worked for agencies and did some work online in digital strategy and design for a while, then started my own “smart product” studio called Tinker London. We worked with clients like EDF, BT, the BBC. After 4 years of being a manager, I went back to working as a consultant and designer in January 2011. I also collaborate with RIG London, a design partnership in the Silicon Roundabout.
An assumed 200K units sold Price tag of around £200 http://nearfuturelaboratory.com/pasta-and-vinegar/2007/05/29/nabaztag-sales-figures/
http://www.fitbit.com/
If you think of what the typical r&d path might have been in a large organisation, I woul venture it might look like this. http://en.wikipedia.org/wiki/Acme_Corporation
However, the situation is now completely different. http://www.funnyname.com/anonymous.html
So now what? This is where the challenges I talked about earlier need to be addressed.