Talk given in Helsinki at CartoonDigital Seminar on May 6th 2014. http://www.cartoon-media.eu/cartoon-masters/cartoon-digital/programme-7.htm?tab=1

1. Entertainment, smart toys
& the internet of things.
Alexandra Deschamps-Sonsino
@iotwatch

2. CEO of Tinker London
2007-2010
Good Night Lamp
2012-
designswarm
2011-

3. What is #iot?
When we embed connectivity in
everyday objects
When those objects are designed with
an understanding of the affordances of
the web.

4. Hardware
(open/closed)
Connectivity
(wifi, zigbee/radio,
GSM)
Battery life
Standards
Privacy
Security
What things?

5. What things?
Smart Cities
Smart Homes
Wearables
Other

6. Flying Saucers in 1957

8. Frigidaire’s future kitchen in 1956

9. Honeywell’s Kitchen Computer in 1969

10. fuckyeahinternetfridge.tumblr.com/

11. Dick Tracy’s watch in1946

13. #iot is everywhere!

14. Evolving industry
Human-Computer Interaction
Ubiquitous computing /
ubicomp
blogjects
Smarter Planet (IBM)
Internet of Everything (Cisco)
Industrial Internet (GE)
Internet of things
Wearables
Connected products
…..

15. Extending your screen-based
content in the real world.

17. Tracking activity early on

18. Using toys to play on screens

19. Rewarding you for on screen play

20. Extending play online

21. Control the screen-based interaction easily
Push updates easily
Dependant on mobile connectivity
Dependant on screen-based ux
Pros
Cons

22. Extending your cloud-based
content in the real world.

24. Tracking physical activity

25. Playing remotely

26. Good Night Lamp

27. Playing with other senses

28. Content on demand & timed

29. Works as a product even when the data doesn’t
work.
Dependant on the structure of your data & APIs
Pros
Cons

30. Smart vs connected.
designswarm.com/blog

31. How to do this?
Assume a minimum investment of £5K to
develop a crowdfunding worth prototype.
Assume a minimum of £200K for
industrialisation.
Assume 3 years to really test the market.
Decide what defines the success of a
product. PR or sales.

32. The good news
Incubators & accelerators are growing in this
space. (Nike & TechStars, BoltBoston,
Highway1, Haxlr8r)
Send a team to one of them. It’ll be cheaper
than running it yourself.
Crowdfunding is a good way to test the
water with a big brand.

33. It’s early days.

34. Careful about the data though!

35. Education tools are increasing expectations

36. Kiitos. Thank you.
Merci. Grazie.
@iotwatch
@GNLteam
@ConnectedIOT
Alexandra Deschamps-Sonsino
alex@designswarm.com