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Fear and hope in the internet of things

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Talk given at the Seamless IOT Demo Day on June 28th 2016 in Grand Rapids, Michigan

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Fear and hope in the internet of things

  1. 1. Fearandhope intheinternetofthings AlexandraDeschamps-Sonsino @iotwatch/alex@designswarm.com
  2. 2. FirstUKdistributorofthe Arduino. Consultant Founder TinkerLondon designswarm GoodNightLamp Aboutme
  3. 3. Tenyearsin. •  Lesseconomiccertainty •  Lessunderstandingofhowtohandleanewmarket •  Lessbusinessresilience •  Increasinglevelsofmarketawareness •  Increasedneedforsocialsolutions •  Increasingawarenessoftheimportanceof collaboration
  4. 4. Acomplexeconomiclandscape
  5. 5. Momoneycanbecomemoproblems.
  6. 6. It’sstillnotclearhowmuchyouneedtobesuccessful.
  7. 7. Successfulacquisitionsarerare
  8. 8. Softwareandhardwareculturesaredifferent
  9. 9. Anewkindofcustomer Yourearlyadoptersshouldbeyouronlycustomersfor awhile. Youwill figureoutalotofthingswiththem. Makesureit’sasmallgroup(lessthanonehundred) Makesureyoutreatthemwell.
  10. 10. Backersisatotallydifferentthing.
  11. 11. Youcanhavetoomanyofthemtohandle.
  12. 12. Trynottodisconnectthemeither
  13. 13. I.P. Legal Productdesign Hardwaredesign Embeddedsoftware Connectivityissues Middleware APIs UserExperience Prototyping Certification Financing Sales&Marketing Manufacturing Assembly Distribution Returns Becauseyouhaveninety-nineproblems.
  14. 14. Buildupsomeenergyandresilience Foundersmustbereadytoputintenyearsofworkina productcompany(withorwithouttech)before developingrealconsumerawareness. Thesoftwareworldhas(wrongly)madeusthinktwo yearsisenough.Itisn’t.
  15. 15. Thinkaboutwhatlong-termsuccesslookslike 2012-2014 2005-2015 2009- 2011-2016
  16. 16. Theconditionsareimproving
  17. 17. Experiments
  18. 18. Scarystufftoo
  19. 19. Consumersarestartingto‘getit’
  20. 20. Thereareplentyofplaceswhereyoucan‘failfast’
  21. 21. Andmorethatshouldhelpyoutokeepgoing. Keepastrong‘alumni’networkandevents. Buildrelationshipsacrossindustries Buildrelationshipsacrossthecountry Buildrelationshipsabroad Grants
  22. 22. Becauseyouneverknowwhereanideawillgo
  23. 23. Howcomplexproblemscanbesolved PropellerHealth
  24. 24. Andhowwebuildsolutionsinanuncertainfuture. OxfordFloodNetwork
  25. 25. GoodluckSeamlessalumni. AlexandraDeschamps-Sonsino @iotwatch/alex@designswarm.com @GNLamp/goodnightlamp.com @iotlondon/iot.london

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