Scaling API-first – The story of a global engineering organization
New economies of innovation
1. The new economy of innovation
How thinking small got big
Alexandra Deschamps-Sonsino
CEO & Co-Founder of Tinker.it!
LIFT Marseille Vendredi 19 Juillet 2009
2. Tinker.it!
Design studio in London & Milan
Physical computing
Interactive products & installations
www.tinker.it
3. Massimo Banzi
CTO of Tinker.it!
Co-Founder of
the Arduino platform
www.arduino.cc
15. We should Let me ask Let’s have
make the design a meeting
Ax1
>> department
>>
Ok send the Hmm, that’s Let’s have
specs to the not really what a meeting
engineering
>> we asked for
>> & establish
department. requirements
Let’s email Let’s get this That just cost
them a >> prototyped with >> €10K
document the CNC machine
17. I want I spend
Let me Google
to make >> that for you >> some €
Ax1
I make a I post it on I link to
prototype >> my blog >> it on Twitter
Make blog 10 people
links to it >> want to buy it >> Now what?
http://makezine.com/
25. The point
Rethinking how innovation happens
Supporting small businesses
Shared innovation models
Funding for small projects
Reboot local production
26. Merci à LIFT!
Alexandra Deschamps-Sonsino
alex@tinker.it
twitter.com/tinker_it
www.tinker.it
www.tinker.it/now
LIFT Marseille 2009