"Like what destination" for Young ATEC conference by @desikaratzias

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This was a presentation I delivered in May 2014 at the Young Australian Tourism Export Council about winning the ATEC award for excellence early in my career and staying green and growing in the vibrant Victorian tourism industry.

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"Like what destination" for Young ATEC conference by @desikaratzias

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According to the The United Nations World Tourism Organization (UNWTO), the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism, Accessible Tourism for All is about the creation of environments that can cater for the needs of all of us, whether we are traveling or staying at home. At some point in our lives, each of us will be touched by the need for universal accessibility. From those with temporary or permanent disability, to families with small children, to the ageing population - we can all benefit from universal accessibility in our communities. In this presentation Despina Karatzias was joined for a live webinar from VTIC Headquarters on Tuesday 27th September to celebrate the promotion of universal acceptability. Key learning outcomes included: What we will cover: 1. What is World Tourism Day 2. Challenging perceptions 3. WebAbility 4. What not to do 5. Opportunities for your business 6. Accessible tourism ambassador inspiration Despina was joined by leading experts and accessibility ambassadors Kiff Saunders, Global Ballooning, Debby Conlon, Changing Places Project and Laura Cavallo from Destination Melbourne sharing their insights on innovating experiences that are inclusive and accessible to all visitors to the state. #tourism4all #WTD2016 #VTICNEWS

World Tourism Day 'Tourism for All - Promoting Universal Accessibility'

Despina Karatzias

In this session we looked at the worlds largest photo sharing site, Instagram as well as touch on other popular social networks like Twitter and Google Plus. Skills you will gain during our time together are: - Understanding of how Instagram works - How to develop content through your guests - Why hashtags are important for your business and how to use them strategically Join Despina Karatzias from Institute of Excellence on other networks: Twitter: www.twitter.com/desikaratzias Facebook: www.facebook.com/despinakaratzias Google+: https://plus.google.com/+DespinaKaratzias Instagram: https://instagram.com/desikaratzias/ LinkedIn: https://au.linkedin.com/in/despinakartzias Pinterest: https://www.pinterest.com/desikaratzias/ YouTube: https://www.youtube.com/user/despinakaratzias Join Your Tourism Excellence Facebook Group: https://www.facebook.com/groups/1421741554754291/

Understanding Instagram for your business

Despina Karatzias

This was a keynote I presented to a dynamic group of wedding business professionals that make up the Mornington Peninsula Wedding Group. Key topics I covered in this 30 minute keynote was: - The latest stats of the Australian Wedding Industry - Benefits of Social Media - My survey results of some independent research I carried out about wedding planning and the role social media plays - Some latest details on Facebook, Instagram and Pinterest - Actionable items guests can take away and implement in their business. There was great feedback and consequently have delivered some more in depth training and mentoring for members of the group. If you have a member driven organisation and would like a similar presentation delivered on the topic of digital marketing and social media to your group, please do not hesitate to contact me directly on despina@instituteofexcellence.com.au Furthermore will love to connect with you on your social media platform of choice below: Twitter: www.twitter.com/desikaratzias Facebook: www.facebook.com/despinakaratzias Google+: https://plus.google.com/+DespinaKaratzias Instagram: https://instagram.com/desikaratzias/ LinkedIn: https://au.linkedin.com/in/despinakaratzias Pinterest: https://www.pinterest.com/desikaratzias/ YouTube: https://www.youtube.com/user/despinakaratzias Your Tourism Excellence Facebook Group: https://www.facebook.com/groups/1421741554754291/

Social Media for Weddings

Despina Karatzias

Key Objectives: Provide you with all the tools you need to make sure your content is not only getting as much traction as possible, but also provides you with solutions to convert and measure your traffic. MODULES: Module 1: Why Measure with Google Analytics Module 2: Getting started Module 3: Making Google Analytics work for you Key learning outcomes: • Understand the Google Analytics Dashboard and the various functionality of GA • How to read Google Analytics in real time & set up the Web Master Tools • Show participants how to set up the interface to allow visibility of the content, results, and numbers for the selected time period • Discover goals and how businesses can specifically measure website conversions • How to export your reporting details • How to read real-time Google Analytics and how it can benefit your

Digital Diagnostics: Measuring Your Online Success With Google Analytics

Despina Karatzias

This module is part of a 'Digital Ready' workshop prepared and delivered for Capricorn Enterprise and Digital Coaching International. The key objective after completing this workshop was to give tourism operators in the region a comprehensive insight and understanding to confidently take action on the four topics covered. Objectives for Mobile Readiness: In his module we will discover the latest research and how they relate to you as a tourism business by looking at the benefits of mobile technology in your organisation. Key learning outcomes for Mobile Readiness: • • The evolution of mobile technology – what the research is telling us about the rise of the internet device in Australia • The benefits of making a website mobile friendly • Mobile friendly and SEO - update on Google’s stance on mobile friendly websites • Check if your website passes Google’s mobile friendly test • The top 3 things every tourism business should know when building a site for mobile devices The other key modules delivered include: Module 1 – Online Booking Systems Module 2 – Mobile Readiness Module 3 – Facebook for Business Module 4 – Digital Diagnostics

Capricorn Enterprise Digital Ready Module 2: Mobile Readiness

Despina Karatzias

This module is part of a 'Digital Ready' workshop prepared and delivered for Capricorn Enterprise and Digital Coaching International. The key objective after completing this workshop was to give tourism operators in the region a comprehensive insight and understanding to confidently take action on the four topics covered. Objectives for Online Bookability: In this module we looked at what exactly are online booking systems, what is the benefit of having one and how tourism businesses can go about choosing one. Key learning outcomes for Online Bookability: • Consumer behaviour and how they search for travel • Decode the acronyms • Overview of how booking systems work and benefit tourism businesses showcasing best practice examples of other operators using them effectively • Discover and define the difference between an online booking system and channel manager • Online booking systems and mobile functionality The other key modules delivered included: Module 2 – Mobile Readiness Module 3 – Facebook for Business Module 4 – Digital Diagnostics

Capricorn Enterprise Digital Ready Module 1: Online Bookability

Despina Karatzias

Why do you do what you do? What do you do to benefit your clients? How are you considering your customer needs before they have become a customer? This is a recording part of an online training series prepared and delivered for Murray Regional Tourism. Here is an overview of what we discover: 1. The evolution of customer experience from word of mouth to the digital era looking at the latest research of how consumers search for travel 2. Delivering world class experiences by looking at world class examples 3. Customer perception business - creating empathy, compassion and gratitude 4. Customer Service Vision

Creating World Class Customer Experiences for Your Tourism Business

Despina Karatzias

In 2011 I was awarded the Victorian Tourism Industry Council Lynette Bergin Fellowship. At the timed I managed Victorian hot air balloon company, Global Ballooning. My fellowship involved carrying out research in the balloon and food and wine capitals of the world, Cappadocia and Tuscany. This is the presentation I prepared and delivered for the inaugural 2012 Victoria Tourism Industry Council AGM using this compilation video of my experience as the introduction to this talk. https://www.youtube.com/watch?v=llWmP5PC_Xs

Lynette bergin VTIC 2012 AGM Presentation

Despina Karatzias

In 2011 I was awarded the Victorian Tourism Industry Council Lynette Bergin Fellowship. At the timed I managed Victorian hot air balloon company, Global Ballooning. My fellowship involved carrying out research in the balloon and food and wine capitals of the world, Cappadocia and Tuscany. This report is an account of all my findings through interviews with local operators, experiences and observations. To date it has been a highlight of my career and the catalyst behind my leap into a training and mentoring career within the tourism and hospitality industry.

2012 Victorian Tourism Industry Council - Lynette Bergin Report

Despina Karatzias

WYN City Leadership, Culture and Commitment

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Creating Smart Connections: Unlocking Your Full Potential with Social Media

Despina Karatzias

This was a presentation I delivered at the launch of the newly created HACCI Young Professionals Network (HYPN). The network, has been formed to aims to fill the gap of providing a space for young Greek Australians to discuss business and receive peer advice when entering the workforce after study. I was invited as the keynote speaker to share insights on the power of networking, experiences in business, personal branding and empowering ourselves to learn through doing. When I was a young professional, starting my career, I learned quickly how important it was to establish and maintain a strong professional network. I would have loved a HYPN and I congratulate the HACCI team for recognising the gap and forming this network to help many young Hellenic Australians to gain confidence, make invaluable connections and seek mentors within the community. The Young Professionals Network will be launched on August 13 at Kri Kri Mezethopolion, 39-41 Little Bourke St, Melbourne at 6.00 pm. The event is free, and mezedes, wine and soft drink will be provided.

The power of networking #business #branding #empowerment

Despina Karatzias

Week One: Social media for tourism and Managing multiple accounts

Despina Karatzias

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World Tourism Day 'Tourism for All - Promoting Universal Accessibility'

Understanding Instagram for your business

Social Media for Weddings

Digital Diagnostics: Measuring Your Online Success With Google Analytics

Capricorn Enterprise Digital Ready Module 2: Mobile Readiness

Capricorn Enterprise Digital Ready Module 1: Online Bookability

Creating World Class Customer Experiences for Your Tourism Business

Lynette bergin VTIC 2012 AGM Presentation

2012 Victorian Tourism Industry Council - Lynette Bergin Report

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Creating Smart Connections: Unlocking Your Full Potential with Social Media

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Week One: Social media for tourism and Managing multiple accounts

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"Like what destination" for Young ATEC conference by @desikaratzias

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