Zed Worldwide is a large media and technology group with over 1,200 staff across 63 countries. It focuses on content production, computer games, and R&D activities. Bitmonlab is Zed's research and development arm, working on projects related to smart cities, indoor location technologies, speech recognition, internet of things, and big data analytics. One of Bitmonlab's projects is Percepción, a smart city prototype deployed on a university campus that provides location-based services using technologies like open street maps, WiFi fingerprinting, and speech recognition.

1. Geo-C
Guillermo Amat
guillermo.amat@bitmonlab.com

2. Zed Worldwide overview
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ZED Worldwide (http://www.zed.com)
 Large corporate group: media entertainment, content
production and computer games, created in 1996 in Spain
 1,200 staff
 40% of Zed personnel are dedicated to R&D activities
 Worldwide presence: 63 countries - more than 140 million
users

3. A group with a focus on the digital world
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4. Started in 2002, it is centered around building animation movies of
the highest quality, combining state-of-the-art technology with high
artistic standards.
It employs more than 150 experts: program developers, engineers,
artists and other assorted highly qualified professionals from several
countries.
Currently the most recent movie is “Mortadelo y Filemón contra
Jimmy, El Cachondo”, a film by Javier Fesser, in collaboration with
two other producers and distributed by Warner.
Ilion Animation Studios
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5.  A “classic” pioneer Company in developing videogames from its inception in 1996.
The objective was to create and produce the best videogames with the highest
quality.
Pyro Mobile Studios
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 Pyro Studios created the “Commandos”
saga, and chosen as one of the 10 most
important games in history developed in
Europe, reaching Top 1 in sales in no less
tan 25 countries.

6.  U-tad, University Centre for Digital Art and Technology, is the first specialized centre
dedicated to the three large areas associated with digital economy: digital business,
engineering and art and design.
 U-tad is a pioneer in Spain in specialized education
of young students and professionals in the skills and
competence needed to lead companies in the digital age.
 The education model is based in the excellence, innovation, technology and
entrepreneurship in the digital sector, as well as active participation of companies by
means of the strategic and educational push of the digital skills and competences of
their professionals.
University Centre for Digital Art and Technology
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7. BitMonLab

8. Project Bitmonlab (Bit Monetization Laboratory) is a Zed
initiative which develops disruptive technological solutions
and business models in the digital ecosystem.
Bitmonlab
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Simple, effective and transparent in its approach to the social world,
Bitmonlab uses open standards to create a new generation of
utilities in the cloud that propels our partners into becoming key
players in the digital revolution.
Bitmonlab is the R&D arm of Zed

9. MFS ADS PERCEPCION
NTC
NOMADS
INSAKI
NAV TOOLBAR
MYPLANETCARD
AYWANT
MENTA
NFC SOLUTION
AD SERVER
PERTINENTIA
TSP
KUASARS PERCEPCION
SMARTWAYS
Telco Mobile Financial Services Advertising Cloud Smart Services
Big Data / Analytics / Business Intelligence / Data Visualization / SNA
AIDE
Ubica2
BitMonLab's Platforms and Products
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10. Main researchers and developers
Alvaro Arranz was born in Madrid in 1984. He obtained his Industrial Engineering degree, majoring in electronic engineering, from
Universidad Pontificia Comillas-ICAI in 2007. Currently he is finishing his PhD on Computer Vision and working as a researcher and
developer at Bitmonlab in Zed Worldwide. His research interests include Computer Vision, Robotics, Intelligent Systems and
Human-Computer interaction.
Angel Ramos: Degree as Technical Engineer in Systems Computer Science. Developer at Zed World Wide in R&D projects. 15+
years experience in IT Companies (Software Architect, System Engineer and Software Engineer). Currently interested on
Software Engineering, IoT, Speech Recognition, Smart Cities and Machine learning
Bitmonlab’s Smart Services Team
Guillermo Amat: Graduated in Computer Science in 2003 (Universitat Jaume I). Project Manager at Zed World Wide since
2006 where he has lead several R&D projects. 11+ years experience in ICT market (technology architect, project manager).
Currently interested on Smart Cities, Geographic Information Systems, Open Source Software and technology in general.
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Javier Fernández Pérez: Graduated in Computer Science and currently studying a master of artificial intelligence at National
Distance Education University (UNED). Backend developer at Zed World Wide since2012 where he has participated in several
projects of the company. Currently interested on autonomous robotics, human-robot interaction, evolutionary algorithms,
indoor location and routing

11. Percepción is a smart city prototype deployed in a smaller space,
a university campus. The system offers information services to
students, teachers and university staff adapted to new
technologies and mobile devices.
Despite being developed as a testing scenario, the solution is
exportable to any type of venue (one building / several
buildings) and even entire cities.
The project has been developed in collaboration with leading
entities in the research of the involved technologies.
Percepción
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12.  Indoor GIS: our work covered in a paper published in the AGILE 2014
conference
 Using Open Street Maps data and tools for indoor mapping in
a Smart City scenario. Amat, Guillermo ; Fernández, Javier ;
Arranz, Álvaro ; Ramos, Angel.
 Wifi fingerprint accuracy: after all the improvements we reached and
average error of 3,5 m
 Speech recognition stats: the recognition match for user sentences is
80%
 Smart Technologies as a product ready to be deployed on Smart
Cities
Results
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13. Our Technologies
for Smart Cities

14. A geographical information system is needed to support the
project. We use Open Street Maps resources to introduce
indoor information such as name, usage, geometrics for
rooms, corridors, levels, elevators, etc. All these tags are
defined as specified in OSM’s indoor draft.
In addition, in order to provide outdoor and
indoor combined navigation, Open Trip
Planner is integrated in the solution with the
rest of components.
Open Street Map
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15. Indoor location
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Component Analysis Research Development Testing Ready
Indoor location (WiFi)
●
Indoor location (magnetic field)
●
Indoor location (Bluetooth/BLE)
●
Offline indoor location
●
Developing more location methods

16. In a previous research we developed a speech recognition and dialogue manager. This
interface provides interaction with a mobile application focused on a Smart City scenario.
The main feature of the developed technology is the system specialization. Other products
like Siri or Google Search are designed as a general purpose assistants while our system is
trained to respond to a set of topics. This approach cannot provide answers to any kind of
question but allows a better accuracy in the targeted domain. For example, Smart Campus
does not provide weather information but is more accurate detecting questions about
building usages or smart city available services.
Speech recognition
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17. Internet of Thing Platform
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A web managed service to help IoT developers to create
applications using multiple IoT devices
Providing:
 A web console to manage devices and its data.
 APIs to communicate devices with the core platform
and between them.
New Smart Cities scenarios: parking, interactive lighting

18. Big Data in the Smart City
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Zed/Bitmonlab has a very experienced Big Data team
This group will support us to create Smart City Analytics
Dashboards related to:
• Smart Parking
• Smart Lighting
• Pollution

19. New Projects

20. New research projects
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Percepción is a nearly completed product
Ubica2 is the continuation of Percepción
project
Smart Ways target is to develop an IoT
platform because of its relation with smart
technologies such as sensors an other devices
AIDE is a first approach to offer our previous
work as assistive technologies
Percepción
Ubica2
Smart Ways
AIDE

21. Projects Percepción Ubica2 Smart Ways AIDE
Indoor location (WiFi)
● ● ●
Indoor location (magnetic
field) ● ●
Indoor location
(Bluetooth/BLE) ● ●
Augmented reality (QR)
● ●
Speech recognition
●
?
● ●
Crowd detection
●
IoT Platform
●
Offline location
● ●
Smart cities
● ●
Percepción
Ubica2
Smart Ways
AIDE
2013 2014 2015 2016
Research projects

22. Thank you!