Storytelling in a Digital World

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Why do some campaigns explode and other's go bust? Learn why viral phenomenons like the #ALSIceBucketChallenge tell a story, polarize audiences, and drive people to action. Discover critical insights into how to craft your brand's story, reach the right audience, and deliver lasting value to your company and your brand advocates.

Marketing

Storytelling in a Digital World
If you want to be heard,
tell better stories.
#inboundcon

In marketing, stories help us tellbefore we sell.

#icebucketchallenge
$10M donated in Canada
$113M in the United States.

Great stories succeed because they are able to capture the imagination
of large or important audiences.

Simple
Unexpected
Credible
Concrete
Emotional
Shareable

Stories are passed on from
person to person

Each person ownsthe idea, modifies it, and can choose to pass it on or let it die.

TV, Radio, and Print Changed the waystories were told.

Things went from survival of the fittest to survival of the richest.

Social Media & the Internet changed the
paradigm.

People don’t buy what you do, they buy why you do it.

78% of CMO’s believe that content is the
future of marketing.

2/3marketers believe branded content is superior
to mass media messages.

Stories make ideas stick.
They unlock the ah-ha moment between the storyteller & the listener.

How can I create value beforeI extractit?

Marketing needs to become a more nobleprofession

Bloggers write articles
Marketers tell stories.

A story is a character in pursuit of a goal in the face of an obstacle or a challenge.

How the character resolves the challenge is what keeps us interested.

A Framework for Storytelling
The Hero’s Journey

Setting the Scene
Crises
Mentorship
Magic Gift
Transformation
Resolution

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SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

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AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.

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Storytelling in a Digital World

1. Storytelling in a Digital World If you want to be heard, tell better stories. #inboundcon

2. Dev Basu @devbasu

3. What is Storytelling?

4. Stories connect ideas to a narrative.

5. In marketing, stories help us tellbefore we sell.

6. #icebucketchallenge $10M donated in Canada $113M in the United States.

7. Great stories succeed because they are able to capture the imagination of large or important audiences.

8. Simple Unexpected Credible Concrete Emotional Shareable

9. Stories are passed on from person to person

10. Each person ownsthe idea, modifies it, and can choose to pass it on or let it die.

11. Only the best stories survive.

12. Why does storytelling matter?

13. TV, Radio, and Print Changed the waystories were told.

14. Things went from survival of the fittest to survival of the richest.

15. Social Media & the Internet changed the paradigm.

16.

17. People don’t buy what you do, they buy why you do it.

18. 78% of CMO’s believe that content is the future of marketing.

19. 2/3marketers believe branded content is superior to mass media messages.

20. Stories make ideas stick. They unlock the ah-ha moment between the storyteller & the listener.

21. How can I create value beforeI extractit?

22. beauthentic.

23. beinteresting.

24. be personable.

25. Marketing needs to become a more nobleprofession

26. Bloggers write articles Marketers tell stories.

27. The Arc of Great Storytelling

28. A story is a character in pursuit of a goal in the face of an obstacle or a challenge.

29. How the character resolves the challenge is what keeps us interested.

30. What do these guys have in common?

31. A Framework for Storytelling The Hero’s Journey

32. Setting the Scene Crises Mentorship Magic Gift Transformation Resolution

33. Your Customer is the hero

34. Your brand is the mentor.

35. Your solution is their secret weapon.

36. Setting the Scene Crises Mentorship Magic Gift Transformation Resolution

37. Setting the Scene Crises Mentorship Magic Gift Transformation Resolution

38. Together, you can make magic.

39. So who’s gonnabe heard?

40. We are.

41. dev@poweredbysearch.com

Storytelling in a Digital World

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