Curious about Einstein Platform Services, and how to use them to build AI-powered apps? Join us for this exclusive, interactive webinar where you can ask product owners, Michael Machado and Zineb Laraki, anything you want! We’ll also have your favorite green wigged evangelist, René Winkelmeyer, on hand to answer any burning questions - don’t miss out! We might even have some roadmap hints :) In this exclusive webinar, you'll learn about What’s coming next What we’re most excited about How to become an AI expert in no time How to get started today on some amazing applications

1. Einstein Platform Services
Empowering any developer to build AI-powered apps
Einstein.ai Product Managers
Michael Machado & Zineb Laraki

2. Forward-Looking Statement
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any
litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of
our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to
larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is
included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent
fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based
upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-
looking statements.

3. Go Social!
Salesforce Developers
Salesforce Developers
Salesforce Developers
The video will be posted to YouTube & the
webinar recap page (same URL as registration).This webinar is being recorded!
@salesforcedevs

4. Have Questions?
Don’t wait until the end to ask your question!
• Technical support will answer questions starting now.
Respect Q&A etiquette
• Please don’t repeat questions. The support team is working their way down the queue.
Head to Developer Forums
• More questions? Visit developer.salesforce.com/forums

5. Customers are Generating New Types of Data
Text Images Voice

6. Deep Learning Makes Sense of
Unstructured Data
Input Layer Hidden Layers
(Deep Structure)
Output Layer
Input
Data
Image Recognition
Natural Language Processing
Input 1
Input 1
Input 1
Output 1
Output 2
Deep Learning Makes Sense of
Unstructured Data

7. But Building Predictions is Hard
Team of experts
Modeling & data science
Infrastructure
Business process
Context
Hidden complexity
What
businesses want
Intelligence
Hard
Slow
Siloed

8. Fully hosted
Managed service
Best-in-class tooling
Salesforce Einstein is Democratizing Deep Learning
Hosted Infrastructure
Models trained on CRM data
Embedded in Salesforce
workflows
Trusted platform
Built For Salesforce
Peer-reviewed research
Integrated into products
Continuous release cycle
Salesforce Research

9. Introducing: Einstein Platform Services
Empowering any developer to build AI-powered apps
Einstein Language Einstein Vision
Einstein Object Detection Einstein Image ClassificationEinstein IntentEinstein Sentiment

10. Einstein Image Classification
Build smarter apps with image recognition
​Embed image recognition into any app
​Visual search, brand detection, object identification
Build custom models
Train Einstein on your brands and products
Integrate with Salesforce workflows
Augment leads, marketing campaigns, service cases

11. Einstein Object Detection
Build smarter apps with image recognition
​Extract & contextualize objects in images
​Identify, count, and determine size of object classes
Build custom models
Train Einstein on images relevant to your business
Improve field sales, service & operations
Retail execution, inventory management, service ops

12. Visual Search
Embed Image Recognition into Any App
Visually identify your products to
streamline sales and service
processes
Identify inventory, calculate % share
of shelf, & audit displays to improve
retail execution
Product Identification Object Detection
Expand the ways your customers
can discover your products to
increase sales

13. Einstein Sentiment
Build smarter apps with natural language processing
​Leverage pre-trained sentiment models to
classify text as positive, negative, or
neutral
Seamlessly integrate with your Salesforce
workflows to better understand your
customers

14. Einstein Intent
Build smarter apps with natural language processing
​Classify the underlying intent in a body of
text to understand incoming inquiries
Customize models to identify the intent of
inquiries specific to your business
Embed into Salesforce workflows for
smarter sales, service, and marketing

15. Intelligent Notes
Embed Natural Language Processing into Any
App
Auto assign cases to the most
capable agents by analyzing case
intent
Scale your ability to address insights
from customer feedback across
various channels
Case Routing Feedback Classification
Automatically capture action items
from meeting and calls to generate
smart notes

16. Q&A

17. Free Signup:
einstein.ai