2. Quick Stats
1,560 likes 171 followers 37 subscribers
.5 post/day 11% listed 2 posts/month
3 comments/post 1 tweet/day 0 comment/post
0 mentions/tweet
1 uploads/year 16 people
0 photos
312 views/upload 17 check-in
0 contacts
18 subscribers 0 tips
0 high views/photo
Arrows indicate if you are performing above, below, or similar to the average of your peers
In the following slides, you’ll notice black text that calls out specific recommendations for things you should change
3. Consider
linking your logo to
your homepage
You’ve got sets of links in 3
different areas of your page,
consider simplifying for
greater ease of navigation
Website
Consider a search box
Great job linking to your
somewhere on your front
social media! Consider
page. This may give you
adding YouTube
insights into what users
look for on your site
4. 100% of your 20 peer organizations were active on
Facebook in the last month. On average, they have
1,373 likes (max 50,118), post 5x/week (max 1.5/
day), and receive 4 comments/post (max109).
SFMOMA and Montalvo Arts Center are ones to
watch.
Facebook
Consider checking Open Facebook Search
for the conversations happening about Kala, off of your
page.You can also encourage fans to use the “@Kala”
feature to tag you in their posts.
Consider eliminating 1 of
your 2 video tabs if they
contain duplicate content
Photos seem to be your
most popular posts
5. The titles of these lists should give
you some insight into what people
80% of your 20 peer organizations were expect you to tweet about.
active on Twitter in the past 10 days. On
average, they have 716 followers (max
Consider letting 187,489), tweet .5x/day (max 5x/day),
Consider
us know who on staff receive 1 mention/tweet (max 18), and
monitoring tweets
is tweeting have been added to a list by 11% of their
mentioning Kala
followers (max 21%). Montalvo Arts is one
to watch.
Twitter
Consider tweeting more
consistently, try tweeting at
different times of day, days of
the week
Consider
unlinking your Facebook
account from Twitter
6. 50% of your 20 peer organizations were active on YouTube
in the past year. On average, they uploaded 1.5 videos/
YouTube
month (max 5), have 30 subscribers (max 553), and have
669 views per video (max 5,439). SF Film Society is one to There are a significant
watch. number of other YouTube users with
Kala content. Consider curating a playlist
Most of your referrals of this content on your channel
come from YouTube searches or
related videos. Make sure you keep up
with the tagging, and consider
including more keywords in your
descriptions
7. There are over
80 photos on Flickr
mentioning Kala. Consider
reaching out to thank
these photographers
65% of your 20 peer organizations were active on Flickr
in the past year. On average, they uploaded 350 new
photos (max 2,500), have 15 contacts (max965), belong
to 1 group (max 43), and their highest viewed photo has
Flickr
approximately 75 views (max 240). SFMOMA and
Headlands Arts Center are ones to watch.
8. 100% of your 20 peer organizations Consider claiming
have active Yelp pages, 65% of them your Foursquare venue so
have been claimed by their owners. you have access to venue
On average, they have 22 reviews analytics
(max 721) of 4.5 stars (max 5).
Consider
adding additional
contact info and
tags
Yelp and Foursquare
85% of your 20 peer organizations have
active Foursquare venues, though only 5 of
them have been claimed by their owners.
On average, they have had 50 people (max
6,165) check-in a total of 159 times (max
8,664) and left 1.5 tips (max 104).
May be useful
to know these are
the companies the You have some
public associates as great reviews! Consider
being similar to you thanking some reviewers
and/or encouraging
reviews on-site
9. Great job 15% of your 20 peer organizations blogged in
integrating your blog into the past 3 months. On average, they posted 4x/
your website week (max 1x/day), received 0 comments/post
(max 2), and have 16 subscribers (max 149).
If you want users to
SFMOMA is one to watch.
contribute to your blog, consider
being more explicit in the kind
of content you want
Blog
Consider
eliminating this from
your sidebar
Consider adding more
design elements to your blog
so it looks consistent with
your website
Great job using
events, search box,
categories, and archives
10. Other social networks mentioned by your 20 peer
Other Social Media organizations include 1 each for MySpace, LinkedIn,
FriendFeed, podcasts, and Vimeo
Consider creating a
Wikipedia page for Kala, Consider monitoring
and updating the links from these tags on delicious
these other wiki pages.
Consider
following these delicious
users to find other relevant
content, or using this number
as a gauge to find what
content of yours users
find interesting
Great job claiming your
Google Place page and
adding visually appealing
content
Consider creating a
company profile on LinkedIn
so other visual art
professionals can find you
Kala is being mentioned in many
blogs and blog aggregators.
Consider engaging with some of
these bloggers & networks
11. Search Engine Optimization
Nearly all of your anchor text
is your brand name. Consider
using your blog to create
keyword rich content
If you wanted to drive more
traffic to your website, Google
AdWords could be cost effective
Consider what
keywords you want to
Consider installing a 301 rank for in Google
redirect, and using unique meta-
descriptions for each page
12. Glossary
301 redirect: shows Google that “site.org” and “www.site.org” are the same website (5 minute fix your webmaster can do)
A/B Testing: a way to test 2 slightly different webpages to see which one users take action on more often
Aggregator: a website that collects and displays lots of different blogs (examples: Digg, Reddit, StumbleUpon, Delicious)
Alt-tag: keyword tags that describe an image so Google bots know how to index the image and allow others to find it
Anchor text: the underlined phrase that links to a new page. Google uses this phrase to decide where your site shows up in search
Blog subscribers: I’ve shown you Google Reader subscribers, which on average accounts for about 50% of all your blog subscribers
Call to action: the 1 action you want a user to take on this page (click a donate button, buy tickets link, submit email for newsletter)
Category v tag: both help users find content; categories tend to be pre-defined, tags tend to be user generated
Design elements: ensuring your digital branding (style) matches your social branding matches your off line branding
Facebook custom URL: facebook.com/yourname instead of facebook.com/pages/city/yourname/123456
Generic v branded search: generic search example is “dance company san francisco” branded search example “AXIS Dance”
Hashtag: a phrase prefixed with # symbol, which makes searching for that particular topic
Integrated blog: a blog hosted on your own website (yoursite.org/blog or blog.yoursite.org) provides you valuable SEO
Keyword rich content: using the generic (see above) phrases you want to rank for in Google searches
Link architecture: where internal page links appear on your website, and how sections of your site are linked together
Meta-description: text appearing under link in a Google search that describes the page. <meta name =”description” content=”...”>
New twitter: in Oct 2010, Twitter added a new windowpane on the right side of the feed, which interfered with some profile designs
RSS: method by which you can subscribe to a blog via email or an RSS reader (stands for Real Simple Syndication)
Referral source: how users arrive arrive at your video; could be through embedded players, related videos, searches, links
Permalinks: a unique URL for every blog post so they can be linked to forever
SEO: stands for Search Engine Optimization; process of
Tag cloud: a visual depiction of keywords where the most used words are displayed larger, tags are linked to relevant site content