Social fundraising through digital platforms is on the rise. The average gift size for digital donors is higher than traditional donors. Most arts organizations now use social networks, with Facebook and Twitter being most common. Successful social fundraising strategies include getting followers first, setting a realistic budget, creating targeted content, integrating across channels, and tracking results. Popular social fundraising platforms allow donations through Facebook, crowdfunding of creative projects, grant competitions via voting, and event-based campaigns. Nonprofits face challenges with maintaining engagement over time, optimizing return on investment, understanding customer lifetime value, dealing with increasing social media scales, and accurately attributing donations to specific efforts.