Presentation to students at Susquehanna University, March 2017

1. A Presentation by Deanna Tomaselli
TAKE YOUR
PASSION AND
MAKE IT HAPPEN

2. HELLO
MY NAME IS
Deanna

3. PR
Social Media
Partnerships

5. COOL S*@T I'VE DONE
IN MY CAREER
Flown all over the country
Saw One Direction perform live on the Today Show
Taste-tested burgers and coffee
Attended two red carpet movie premieres
Sat courtside at a Cavs game
Met with top magazine editors at their NYC offices
Was the voice of the Skinny Cow
Attended the NBA All-Star game
Met celebs
Been featured in various outlets and publications
Got raises and promotions
Played baseball on the field at PNC Park
Attended NYFW
Helped kids in need

7. OTHER S*@T I'VE DONE
IN MY CAREER
Cried and quit over a boss
Cried some more over other stuff
Budgeted, did expense reports, and budgeted some more
Died a little in meeting after meeting
Reported every minute of my work time for 5 years
Got laid off
Spent more time in excel than I'd ever thought a PR person would
Broken two laptops (watch out for those liquids)
Didn't get lots of jobs I applied for
Was told no...more than once

8. A timeline of
how I got
here
NEW GRAD...HOLY S*@T!
WHAT WAS HAPPENING IN
2006...VERY NICE!
GOT A JOB. GET ME OUTTA HERE
NETWORK, NETWORK, NETWORK
AGENCY LIFE
A LITTLE THING CALLED SOCIAL MEDIA
THE GREAT LAYOFF OF 2011
FREELANCE LIFE
NEW JOB, WHO DIS?
AND THEN THERE WERE BROADS
BACK TO BASICS
THE FUTURE...

9. KEY SKILLZ
YOU SHOULD
HAVE
A good resume
Some kind of experience (internship or otherwise)
A nice headshot (no beer in hand!)
Email etiquette (say THANK YOU, dammit!)
NETWORK, NETWORK, NETWORK
Follow up skills + the networking grid
Involvement outside of your day job
Scrappiness
A genuine interest in what you do
Initiative
Self-reliance
Social sense

10. A WORD
ABOUT SOCIAL
SENSE...

11. THANK
YOU
LinkedIn: linkedin.com/in/deannaferrari
Twitter: @dferrari
rue21.com