Cyril debunks the reality of a MarketPlace model for the Telematics sector.
Highlighting a few important trends
Looking at the key requirements for an open application platform to take shape
and illustrating what Mobile Devices is able to do today to foster the concept of a telematics marketplace
2. QUICK OVERVIEW Part 1: Opening suggestions Part 2: Fundamentals of a telematics OS and MarketPlace Part 3: How to build a telematics MarketPlace Part 4: Reality check
16. New applications merging the MRM and consumer marketsLarge screens overselling small ones OBD widely required Live traffic, speed limit alertsnow competitive advantagesin dispatch
17. 6 THE BATTLE IS ON FEATURE SET INTEGRATION, SPEED AND QoS, NOT JUST COST $ UI $ Features $ Speed $ QoS “Hardware agnostic” solutions don’t exist!
18. 7 WE ARE STILL LIVING IN THE PRE- iOS ERA Do you recognise this pattern? Service provision model breaks/ changes Volume growth Services multiply Complexity emerges Value understood Brand education push Hardware cost fall OS model
19. 8 WITH TELEMATICS, THE LACK OF OSIS FELT THROUGHOUT THE VALUE CHAIN OEM LEASING FLEET DRIVER Trafficspeedcam… Each Driver has different needs Task Management… ?? No visibility on the Fleet’s need Assets Management … ?? No visibility on the Leasing app ?? Diagnostics Safety… OEM specific priorities
37. Compatibility with numerous VMCORE & eCall Black Box Black Box Smart screen Dongle PND PND 2 BUT MORE THAN THAT…
38. 14 Navigation AN OPEN TELEMATICS OSNEEDS TO INCLUDE A NAVIGATION ENGINE Rendering Routing GUI Embedded DB Announcement manager Remote diagnostic DriverProfiling Text toSpeech Push Messaging Navigation Tracking ScreenShareengine OBD Library Dynamic Navigation Engine Power management Optimisedwirelessprotocols Low level interface: GPS, GPRS accelero, battery,CAN, OBD… Memory management The Nav engine interact also with all the other embedded applications BUT MORE THAN THAT…
44. Built from the ground up with telematics in mindCORE
45. 16 MOBILE DEVICES PROVIDES AN OPEN OPERATING SYSTEM FOR THE TELEMATICS INDUSTRY We offer Telematics Service Providers the simplicity enjoyed by Consumer Electronics players PC & SmartPhones Telematics Today Telematics with Morpheus3
55. 19 MARKETPLACE MODEL: THE BEST WAY FORWARD FOR TELEMATICS - Screen based apps must be native: the service comes to the driver to maximize relevance and limit distraction - Screen based solutions are becoming pervasive and crossing over the consumer/ MRM words
56. QUICK OVERVIEW Part 1: Opening suggestions Part 2: Fundamentals of a Telematics OS and MarketPlace Part 3: How to build a telematics MarketPlace Part 4: Reality check
57. 21 THE PILLARS OF A TELEMATICS MARKETPLACE Developers have access to a full SDK to build applications on the devices and change its settings All devices run on the same Operating System: Morpheus3 OS Smart communication protocols handle all the services at once while restraining the bandwidth used
58. 22 BASIC FUNCTIONS Live Content & Maps Providers Resellers TSPWhiteLabel MarketPlace Customer specific solution Vertical specific application providers TSP Backend software providers Integrators TSP
Except QUALCOMM, no one sold over 250,000 units today.In the world, only 12 companies sell over 100,000 units.I could count about 18 acquisitions in the past 12 Months
Examples: Accelerometer/ gyro for insuranceNew Price and channel for Small fleet marketNew service: Vehicle inspection + Hours Of Service regulationCan BUS for Driver logLive Traffic or Driver profiling transcend all markets
Application providers are now allocating much more resources to their own applications
Do you remember what your phone was like before the iPhone?
A telematics OS is just the start
Apps running simultaneously:Navigation, guidanceSpeed alertLive traffic alertPoiParking+ what is not visible: Task management? Driver log?…
Sales speech alert
Black ice alert in Florida?Tornados forecast in Alaska?Live Traffic and reroute in the MidWest?
Sales speech alert Communication protocol ensure multitasking on the device plus strict data transfer managementProxys on the CloudConnect server allow each content provider to send its data feedCloudConnect allows for unlimited content feeds connecting to unlimited amount of devices With CloudConnect handling the service feeds to the devices’ Operating System, the final solution can be adapted to any vertical markets.
No differenciation between
Millions of boxes running the same OS will not materialise tomorrowWe’ll never reach the scale of the smartphonesThere are probably around 20 different apps that are relevant in helping the driver driveA “device with screen” cannot be used by the driver unless it helps with driving (new law in France)At least one of each of these app could be simply developed by us directlyWe won’t have application publishing themselves on the MarketPlace for a while yetThere is no Business case for ASP to build applications on an Open OS today!Application set will be defined first by the contractor (donneurd'ordre). Development will be made for the required set. SmartPhoneappshop compete on size, not on qualityA Telematics MarketPlace will stand out by the quality, reliability and relevance of its service set.
The opportunity is real and the time is now This is the only logical way forward so everybody should be now trying to build their own Open Telematics OS!I told you what it needsContact all the service providers to teach them how to use your SDKBuild Black boxes that run them for less than 100$Build screens that run unlimited number of apps for less than 400$Or just focus on your core Value and chose a box than runs an OSAnd choose a set of services that fits your customerBut never again should you start working on a proprietary solution based on proprietary software on proprietary hardwarethat keeps us ALL in the dark ages of the Telematics World.!!