Social media marketing involves four stages: connect, broadcast, converse, and sharing. It is about raising your profile through regular blogging, engaging on social media platforms like LinkedIn, Twitter, and Facebook. While it takes time and commitment, social media marketing can help build word-of-mouth reputation through listening to others, conversing, and engaging on platforms like LinkedIn, Twitter, and Facebook. It is important to be active on multiple channels and share content across platforms.

1. Social Media Marketing

2. Show of hands

3. Four Stages of Social Media
Courtesy of http://barnraisersllc.com

4. Am I bovvered? Lauren is!

5. Social Media Engagement Model
Unengaged Highly
Engaged
Un Targeted
Highly
Targeted
CONNECT
BROADCAST
CONVERSE
SHARING

6. How it all connects

7. Social Media Marketing
• It’s all about raising your profile
• It takes time and commitment
• Listen -> Talk -> Engage
• It’s not about technology
• Relax: it’s traditional legal marketing
• Word of mouth reputation is the result

8. Outlook Connector

14. How to abuse a group you “run”

15. A rubbish incentive to join a group

16. LinkedIn Events module

19. LinkedIn advertising
• Company size, Industry, Geography

20. LinkedIn Actions
• Improve your Company profile
• Build your connections
• Firm wide competition (1,766 to 2,661)
• P.S. Connect with me on LinkedIn
• Do NOT ask for recommendations
• Research prospects before you meet
• A “button” on your staff profile won’t do it!
• Make some “LinkedIn” time each week
• Join some Groups. Start one?

21. New things on LinkedIn
• Endorse specific skills with one click
• Notifications have changed in your toolbar
• Company page updated allowing a new
“banner”
• Follow thought-leaders e.g. Richard Branson
& apply to become one

23. Blogging
• Needs to be regular
• Pithy & opinionated, not sanitised
• Share the load
• Do it off the main website (SEO
benefits)
• Ghost writers?
• Lawyers/trainees blogging in their name
• Sector specific blogs?
• Use the content for newsletters & social
media linking

24. Examples

25. Twitter
• What can you say in 140 characters?
• Try and post a tweet once per day
• Don’t post TOO often, you lose followers
• Design a background
• Sector specific Twitter accounts
• Re-tweet to build relationships
• Hootsuite – use to schedule Tweets

26. Do you need to be careful? Yes.

27. Use your Twitter background

28. Retweet to build relationships

29. Twitter -> Web -> Print

30. Mine’s bigger than yours!!
Name Twitter Account Followers
Stephen Fry Stephenfry 5,538623
Silverman Sherliker London_Law_Firm 17,048
Grant Thornton GrantThorntonUK 6,335
Inksters LLP Inksters 3,582
Walker Smith Way Solicitors WalkerSmithWay 3,197
Stephensons Solicitors LLP SolicitorsLLP 3,027
Mogers MogersLaw 2,132
Conscious Solutions ConsciousSol 1,046
Wards Solicitors wardssolicitors 996
Clarke Wilmott Three accounts 994
Wedlake Bell wedlakebell 525
Last updated on 4 March 2013

31. Hootsuite – save time!
Conscious can “connect” with 3,466 people on LinkedIn

32. Facebook
• Not just for “the kids”
• “Listen” first, what are others saying
about you?
• Who in your firm has a Facebook profile?
• Engaging with the younger generation for
recruitment

33. “Like” & win!

34. Get a decent Facebook page

35. Competitions

36. Facebook advertising
• Sex
• Age
• Status
• Geography
• Events (Birthday, Moving house)
• Education (Level, establishment)
• Employment
• Interests
• Connections (via Fans)

37. http://www.conscious.co.uk/presentations