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John Coltrane, Giant Steps 1
Being Data Driven 
Dan Murray 
Author 
Tableau Zen Master 
Director of BI Services, InterWorks 
December 11, 2015 - Omaha
Here’s to a Crazy One… 
3 
•Founder of GOTUG 
•Facilitator 
•Data Visualization Expert
On Today’s Menu 
• My first Tableau Success 
• Big Data & Keys to Success 
• Getting Your Boss Interested 
• Deployment strategies 
• Building effective dashboards
5 
My first Tableau Project
Rapid Deployment 
• Sales 
• Inventory 
• Accounts Receivable 
• Accounts Payable 
• Purchasing
Dimensionally-Conformed Spreadsheet
8 
Lessons Learned 
• Start quickly 
• Spreadsheets work 
• Fast payback
The Data Flood 
• Volume 
• Velocity 
• Variety
10 
Digital data in the world 
2000 - 5 exabytes 
2005 - 130 exabytes 
2010 - 1,200 exabytes 
2014 - 5,600 exabytes 
2020 - 40,000 exabytes 
Source: IDC (Adapted)
Order of Magnitude 
Sources: Wikipedia, Wired Magazine
The NSA is watching 
• Internet Searches 
• Websites visited 
• Emails sent & received 
• Social Media activity 
• Blogging activity 
• Videos watched/uploaded 
• Photos viewed/uploaded 
• Cell phone GPS data 
• Cell phone Apps downloaded 
• Phone call records 
• Text messages sent/received 
• Skype video calls 
• Online purchases/transactions 
• Credit card transactions 
• Financial information 
• Legal documents 
• Travel documents 
• Health records 
• Cable TV shows watched 
• Commuter toll records 
• Bus and subway passes 
• Facial recognition data 
• Arrest records 
• Drivers license data 
• And more…. 
http://nsa.gov1.info/Source: data/index.html#data
Digital Data 2014 
5,128,181,465,548,270,412,118 
Year-to-date through 12/08/2014 (8:05 AM PST) 
5,128 Exabytes 
5.128 Zettabytes 
Source: EMC Worldwide Information Growth Ticker (powered by IDC Research)
New 1-TB Drives Needed 
5,128,181,465
$14.6 billion
Storage is keeping pace.
Variety 
• Relational Databases 
• Non-relational Databases 
• Grid/cache storage 
Over 200 commercial and open source options available.
“New Digital Universe 
Study Reveals Big Data 
Gap: Less Than 1% of 
World’s Data is Analyzed.” 
http://www.emc.com/about/news/press/Source: IDC 2012/20121211-01.htm
20 
3 keys to success 
• Training 
• Start fast 
•Don’t do 
what your 
boss asks
Training 
Especially if you have 
a lot of experience 
with legacy tools
Start Fast 
Pick something 
you can finish 
in < 4 weeks
Don’t do what your boss 
asks you to do…
Make 
something 
better…
25 
Show your boss something she has never 
seen before-that is actionable- with the first 
project. 
Build enthusiasm for more discovery.
26 
Why do deployments 
succeed or fail? 
•Failing to follow the 
earlier recommendations 
•Failing to consider 
company culture
Deployment Strategies
Consider 
organizational 
culture
Facebook 
Mostly organic growth with 
a common company culture.
Cisco Systems 
Growth through acquisition 
with a variety of company 
cultures.
Facebook 
• Centrally controlled 
• Center of excellence 
• Rapid expansion
Cisco Systems 
• Central funding 
• Decentralized control 
• Natural adoption
Both successful
The most 
compelling 
Tableau 
stories 
are 
discovery 
tales
35 
Dashboard Best Practices
36 
•Download a trial license 
•Build something < Xmas 
•Get training 
You can have a success before the end of 2014
37
38 
Dan Murray 
Tableau Zen Master 
Author Tableau Your Data! 
Director of BI Services, InterWorks, Inc. 
Twitter: dgm885 
Email: dan.murray@interworks.com

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Data driven omaha_12112014

  • 2. Being Data Driven Dan Murray Author Tableau Zen Master Director of BI Services, InterWorks December 11, 2015 - Omaha
  • 3. Here’s to a Crazy One… 3 •Founder of GOTUG •Facilitator •Data Visualization Expert
  • 4. On Today’s Menu • My first Tableau Success • Big Data & Keys to Success • Getting Your Boss Interested • Deployment strategies • Building effective dashboards
  • 5. 5 My first Tableau Project
  • 6. Rapid Deployment • Sales • Inventory • Accounts Receivable • Accounts Payable • Purchasing
  • 8. 8 Lessons Learned • Start quickly • Spreadsheets work • Fast payback
  • 9. The Data Flood • Volume • Velocity • Variety
  • 10. 10 Digital data in the world 2000 - 5 exabytes 2005 - 130 exabytes 2010 - 1,200 exabytes 2014 - 5,600 exabytes 2020 - 40,000 exabytes Source: IDC (Adapted)
  • 11. Order of Magnitude Sources: Wikipedia, Wired Magazine
  • 12.
  • 13. The NSA is watching • Internet Searches • Websites visited • Emails sent & received • Social Media activity • Blogging activity • Videos watched/uploaded • Photos viewed/uploaded • Cell phone GPS data • Cell phone Apps downloaded • Phone call records • Text messages sent/received • Skype video calls • Online purchases/transactions • Credit card transactions • Financial information • Legal documents • Travel documents • Health records • Cable TV shows watched • Commuter toll records • Bus and subway passes • Facial recognition data • Arrest records • Drivers license data • And more…. http://nsa.gov1.info/Source: data/index.html#data
  • 14. Digital Data 2014 5,128,181,465,548,270,412,118 Year-to-date through 12/08/2014 (8:05 AM PST) 5,128 Exabytes 5.128 Zettabytes Source: EMC Worldwide Information Growth Ticker (powered by IDC Research)
  • 15. New 1-TB Drives Needed 5,128,181,465
  • 18. Variety • Relational Databases • Non-relational Databases • Grid/cache storage Over 200 commercial and open source options available.
  • 19. “New Digital Universe Study Reveals Big Data Gap: Less Than 1% of World’s Data is Analyzed.” http://www.emc.com/about/news/press/Source: IDC 2012/20121211-01.htm
  • 20. 20 3 keys to success • Training • Start fast •Don’t do what your boss asks
  • 21. Training Especially if you have a lot of experience with legacy tools
  • 22. Start Fast Pick something you can finish in < 4 weeks
  • 23. Don’t do what your boss asks you to do…
  • 25. 25 Show your boss something she has never seen before-that is actionable- with the first project. Build enthusiasm for more discovery.
  • 26. 26 Why do deployments succeed or fail? •Failing to follow the earlier recommendations •Failing to consider company culture
  • 29. Facebook Mostly organic growth with a common company culture.
  • 30. Cisco Systems Growth through acquisition with a variety of company cultures.
  • 31. Facebook • Centrally controlled • Center of excellence • Rapid expansion
  • 32. Cisco Systems • Central funding • Decentralized control • Natural adoption
  • 34. The most compelling Tableau stories are discovery tales
  • 35. 35 Dashboard Best Practices
  • 36. 36 •Download a trial license •Build something < Xmas •Get training You can have a success before the end of 2014
  • 37. 37
  • 38. 38 Dan Murray Tableau Zen Master Author Tableau Your Data! Director of BI Services, InterWorks, Inc. Twitter: dgm885 Email: dan.murray@interworks.com