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Culture and change for intranet managers

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This is my keynote talk from the Intranet Congres 2015.

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Culture and change for intranet managers

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  49. The Culture Map Outcomes Behaviors Levers (stated) Levers (unstated)
  50. The Culture Map Outcomes Behaviors Levers (stated) Levers (unstated) Drive innovation Current State
  51. The Culture Map Outcomes Behaviors Levers (stated) Levers (unstated) SLOW. Lots of waiting Drive innovation Customer validation VERYLATE Current State
  52. The Culture Map Outcomes Behaviors Levers (stated) Levers (unstated) SLOW. Lots of waiting Drive innovation Inertia, frustration Customer validation VERYLATE Current State Deep detail prematurely Stalling Seeking approval, not insight Too technical
  53. The Culture Map Outcomes Behaviors Levers (stated) Levers (unstated) SLOW. Lots of waiting Drive innovation Inertia, frustration Customer validation VERYLATE Current State Deep detail prematurely Passing the exams Stalling Seeking approval, not insight Too technical Reward hardware sales
  54. The Culture Map Outcomes Behaviors Levers (stated) Levers (unstated) SLOW. Lots of waiting Drive innovation Inertia, frustration Customer validation VERYLATE Cultureof consensus Just get stuff out there! Current State Deep detail prematurely Passing the exams Stalling Seeking approval, not insight Too technical Reward hardware sales Engineering anxiety Technical focusJapan-Europe culture differences Customer research skepticism
  55. 55 Current State Culture Map Desired State Culture Map
  56. The Culture Map Outcomes Behaviors Levers (stated) Levers (unstated) SLOW. Lots of waiting Drive innovation Inertia, frustration Customer validation VERY LATE Cultureof consensus Just get stuff out there! Desired State Deep detail prematurely Passing the exams Stalling Seeking approval, not insight Too technical Reward hardware sales Engineering anxiety Technical focusJapan-Europe culture differences Customer research skepticism
  57. The Culture Map Outcomes Behaviors Levers (stated) Levers (unstated) SLOW. Lots of waiting Drive innovation Inertia, frustration Customer validation VERY LATE Cultureof consensus Just get stuff out there! Desired State Deep detail prematurely Passing the exams Stalling Seeking approval, not insight Too technical Reward hardware sales Engineering anxiety Technical focusJapan-Europe culture differences Customer research skepticism FAST Early customer validation
  58. The Culture Map Outcomes Behaviors Levers (stated) Levers (unstated) SLOW. Lots of waiting Drive innovation Inertia, frustration Customer validation VERY LATE Cultureof consensus Just get stuff out there! Desired State Deep detail prematurely Passing the exams Stalling Seeking approval, not insight Too technical Reward hardware sales Engineering anxiety Technical focusJapan-Europe culture differences Customer research skepticism FAST Early customer validation Confident decision making Balance technical and customer Steady progress A languageof the customer
  59. The Culture Map Outcomes Behaviors Levers (stated) Levers (unstated) SLOW. Lots of waiting Drive innovation Inertia, frustration Customer validation VERY LATE Cultureof consensus Just get stuff out there! Desired State Deep detail prematurely Passing the exams Stalling Seeking approval, not insight Too technical Reward hardware sales Engineering anxiety Technical focusJapan-Europe culture differences Customer research skepticism FAST Early customer validation Confident engineers Customer focusExperimental culture Confident decision making Balance technical and customer Steady progress A languageof the customer
  60. The Culture Map Outcomes Behaviors Levers (stated) Levers (unstated) SLOW. Lots of waiting Drive innovation Inertia, frustration Customer validation VERY LATE Cultureof consensus Just get stuff out there! Desired State Deep detail prematurely Passing the exams Stalling Seeking approval, not insight Too technical Reward hardware sales Engineering anxiety Technical focusJapan-Europe culture differences Customer research skepticism Redesign exam? HW, SWand service sales FAST Early customer validation Confident engineers Customer focus Simple ruleof meeting Experimental culture Confident decision making Balance technical and customer Steady progress A languageof the customer
  61. 61 Current State Culture Map Desired State Culture Map
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