Summary of Highbrid\'s presentation given to the West Virginia University Alumni Business Council on 3/17/10

1. “Building A
Championship Brand”
Presented To The WVU Alumni Business Council
March 16, 2010

2. Take The High Percentage Shot
Focus Primarily on Your Target
Speak to the Decision Makers
Develop a Relationship With Those that Control Your
Destiny
Don’t Waste Time Speaking To The Wrong People
Increase Your Shooting Percentage By Focusing on those
that matter
Always remain a threat to score
Low Percentage Shots Under Pressure are a Sign
of Desperation
Being out of Your Element Makes You Less Relevant
More easily eliminated as a threat
Sometimes You’ll Make the Shot but Position Yourself so
You don’t have to Try

3. Study The Film
Know Your Competitor
Know them as well as Your Target
Who Do They Target
What separates you from them
What Makes You More/ Less Successful
Personality?
Positioning?
Price?
Like In Basketball, There’s No penalty For Stealing
Use or Improve The Tactics of your Opponent
Even the playing Field
Gain the Competitive Advantage

4. Setting Goals
Short Term Goals = What
Defines a WIN?
Long Term Goals = What
Defines a CHAMPIONSHIP
OFFENSE Wins GAMES
DEFENSE wins CHAMPIONSHIPS

5. The Four Point Conversion
1. Develop Your Game Plan
Presentation
Positioning
Distribute of Information
2. Lead Generation
Review your Film/ Target
Know your ratio for conversion
3. Lead Conversion
Running Your Play – Turning Leads into
Prospects
Build Quality Relationships
Hit Your Free Throw – Low Hanging Fruit
4. Closing the deal

6. Post Game Wrap Up
Review Your Process Regularly
Feedback From Clients
Case Studies
Your Game Plan isn’t Static
Review Your Goals Regularly
What’s Working? What’s Not?
Strategies Stay The Same,
Tactics Change Based on
your Opponent
Look For Ways to Improve Your Shooting
Percentage

7. For Post Game Interviews
Highbrid Outdoor, Inc.
www.HighbridOutdoor.com
Outdoor@highbrid.com
T: 347-335-0376
F: 347-335-0458
174 Bogart St.
Suite 302
Brooklyn, NY 11206
Juan C. Perez Daniel Q. Gutzmore
jperez@highbrid.com dgutzmore@highbrid.com
T: 917-716-4785 M: 718-909-5655
Twitter: SkeeStylus Twitter: VPGutzmore
LinkedIn: linkedin.com/in/juancperez LinkedIn: linkedin.com/in/danielgutzmore