This document is a transcript of a presentation by Dharmesh Shah on inbound marketing. Some key points:
- Dharmesh discusses how he has been meaning to speak at conferences for years but was preoccupied with starting Hubspot, a company focused on inbound marketing.
- He talks about the importance of having a good domain name that has processing fluency rather than just being keyword-rich.
- Dharmesh discusses how some companies have driven thousands of views to their slideshare presentations, especially if they get featured or top placement. The best piece of content Hubspot produced got over 780,000 views.
- He talks about the need to balance brand and performance, think beyond customer lifetime value to human
43. THE BEAUTIFUL PART:
The deck had already been
created. They just dusted it off.
(Oh, and they actually got 150,000 views
but 90,000 of them were from my blog)