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Disney Mini Case

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This presentation is created in a Marketing Internship under the guidance of Prof. Sameer Mathur, IIM Lucknow. This Presentation is a detailed study of Disney Mini Case.

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Disney Mini Case

  1. 1. THE DISNEY TALE….!!
  2. 2. START OF AN ERA OF CARTOONS….! HISTORY Founded October 16, 1932 by Walt and Roy Disney  1923-1928 Silent Films 1928: Mickey Mouse Debut, an Icon is Born 1940s: Venture into Television 1955: Disneyland Opens 1980s: Disney Theatre Begins 1990s: Disney Renaissance of Movies 2000s-Present: Pixar Films, LucasFilms LTD, Marvel
  3. 3. VISION AND MISSION…! The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. “Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.”
  4. 4. Innovation Creativity, dreams and imagination Fanatical attention to consistency and detail Preservation and control of Disney magic
  5. 5. Disney's target market varies from children, to tweens, to teenagers and even adults - practically anyone who is young at heart. As Walt Disney himself once quoted "Your dead if you aim only for kids.
  6. 6. BUSINESS SEGMENTS  Studio Entertainment Theme parks Consumer Products Media Networks Disney Channel
  8. 8. Q1. What does Disney do best to connect with its core customers? Q2. What are the risks and benefits of expanding the Disney brand in new ways, such as video games or superheroes?
  9. 9. 1. a) Application of theme based strategy
  10. 10. b) It has got entertainment programs for keeping in mind the entire family.
  11. 11. c) Disney has begun regular podcasts of its shows and also featuring news about its other products.
  12. 12. 2. RISKS: The risks of expanding the Disney brand in new ways is that a bad service in one sector could degrade the image of the company in other sectors.  Moreover, the audience could think that the company just wants to earn more and more profit and is not focused on its concept of providing entertainment. The greatest risk faced by Disney is to stay true to its legacy while keeping it pertinent and up to date with the consumers.
  13. 13. BENEFITS: Disney is able to touch its audience both efficiently as well as economically It has been able to make itself relevant to the new generations in spite of being a 90-year old brand with the help of its theme parks, TV shows and consumer products. The step of entering in the field of Theme parks and resorts helps in brand positioning of the company a lot. Now the consumers see using Disney products as a part of his lifestyle as Disney is attracting consumers on various aspects of life.
  14. 14. DISNEY IN NEWS..! Walt Disney Earnings: What to Watch Analysts see higher revenue and EPS, but ESPN and Shanghai Disney details will be in focus (Wall Street Journal) By BEN FRITZ Aug. 8, 2016 Jan. 3, 2017 MW Disney stock added to Evercore's top pick list for 2017 (Wall Street Journal)
  15. 15. SUMMARY
  16. 16. DISCLAIMER Created by Dharvi Kharoud, NIT Jalandhar, during a Marketing Internship under the guidance of Prof. Sameer Mathur, IIM Lucknow