2. How to spread the word Flyer with details about the new ticket plan Makes people interested in changing the system
3. Audience College students who attend basketball games Specifically upperclassmen, because our plan helps them stop missing out on tickets
4. Distribution Where to hand the flyers out Basketball games The ticket line outside the basketball game – people who might not get a ticket with the old plan
5. The Flyer The flyer must: Describe the plan simply and effectively Address the right audience, specifically upperclassmen who used to miss out on tickets Be easy to read Attract attention and create interest in the plan
6. Logistics Who will pay for the printing? Who will actually hand them out?