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Web | Mobile | Social | Video | Native | Email
Summary of Guarantee Digital Revenue Programs
Fall 2015 & Beyond
Plus Marketing Automation that Drives Leads for Your Agency and Customers!
Digital Packaging Options that set you apart from
the Competition & Drives New Revenue!
1. Audience Network – Cross platform Web, Mobile, Social packages – shortest path to new $$$
2. Social Marketplace – Social Management + Marketing via new patented “publish once be everywhere”
technology that leverages your leading media site + social media, text and email marketing.
3. Website + Marketing – Sign up for 12 month marketing program and your website is free! For what
the competition charges you for a website, we’ll build a site and drive traffic to it all year!
4. Email Marketing – Now with Postal & IP Address match back targeting
5. Go Native – We write the content, you place on your site for a premium price. Options include
extended distribution on Native Networks, Facebook, YouTube.
6. Merchant Video Showcase - SEO Video Production + Marketing – featuring a Town, Business District,
Strip Mall, Category. Live Video Shoots, YouTube + Facebook Pay Per View, and Video SEO with added
exposure via Media Co. website. The Video Revolution is here.
7. Marketing Automation – source and nurture new leads for your market
The following options are a sample of the programs provided…
All programs are compliments to our existing Web Design, Content Management and full service Marketing programs.
Cross Platform Audience Network
Targeting Your Best Customer via a Potent Mix
of Web, Mobile & Social Media
Ready to go sales collateral…add your logo and start selling!
Cross Platform Audience Network
We can target your best local prospects…on our # 1 News Site + a network of leading national publishers.
Ads are targeted by GEO, and Consumer Behavior to reach customers actively in the market for you!
Ads follow the Audience…across a variety of brand safe news & information sites like CNN.com.
All Ads are tracked via our Campaign Dashboard, demonstrating your Return on Investment.
(Add Your Market Name, Screen shot of Website, logo…and start selling)
Your message also reaches consumers on their Smart Phones & Facebook
Did you know? Consumers now spend more time connected to the internet via their Smart Phones than desktop!
71% of online consumers use Facebook…with more than half logging on multiple times per day!
1
Consumer performs a Keyword
Search & is anonymously
“cookied” for their search term.
2
How it Works:
Audience Network Reaches
Local Consumers Actively in the Market to Buy
Consumer later visits
their favorite sites on
the Web and is served
your ad based on their
past search history of
key words, brand
names and the names
of your competition
Search Retargeting Increases Efficiency
Your Online Display re-targets potential customers
who have been actively searching for your products
and services. Ads are geo targeted and reach
consumers via web, mobile and Facebook based
on your best keywords searched.
Condos for Sale
Step 1: Select Your Target Audience Category
• Arts & Entertainment
• Autos/Vehicles
• Beauty & Fitness
• Books
• Business & Industrial
• Computers/Electronics
• Finance/Investment
• Food & Drink
• Games
• Homes & Garden
• Internet
• Jobs & Education
• Politics & Government
• Pets & Animals
• Real Estate
• Shopping
• Sports
• Travel
Running an Ad Campaign on the Cross Platform Network is Easy…..
Based on your target category, we’ll research the most searched relevant
keywords for your market and use them to target your best target customer!
Targeting Options
Good
$000
Better
$0000
Best
$0000
Details
Local News Network 50 100 150
Reach Consumers on #1 Local
News Website
Extended Audience Network 50 100 150
Extend Reach to target actively
in-the-market local Consumers
via web, mobile, and Facebook
Total Network Reach 100 200 300
Best Combination of Local Web,
Mobile & Social Marketing
Includes 24/7 Performance Dashboard Reporting & ongoing campaign optimization.
Web, Mobile, Social Ad Design available for $150 1x fee.
Step 2: Select an Network Package that fits your budget
(Impressions in 000’s)
Campaign Dashboard Reports all activity to measure ROI!
Our Marketing Mixologists hand craft each strategic ad campaign based on the specific target
audience and marketing objectives of the client. We take great care to optimize your campaign to
ensure the highest quality results, often out performing industry standards in the process.
And, Yes…no woodland creatures will be harmed in the creation of your custom campaign!
“A Few of our Mixologists”
Hand Crafted & Optimized Daily 
All Ad Campaigns are Hand Crafted by
Real Humans to Ensure Best Results!
Put the Power of the #1 Local Media Site
& Facebook to work for your Business
Distributing the News of Your Business via
Leading Web, Mobile, Social & Email Channels
Your Website
Your Social Media Channels
Media Co Social Marketplace
Social Marketplace Daily Text
Social Marketplace Email Blast
Social Marketplace widget on your website
updates latest News of your business.
Need A Website? We can help with that too.
We push the news to your Social Media pages,
including Facebook, Twitter, Pinterest and more
Your Promotional News streams 24/7 across
the #1 News site in town as well as in Weekly
Newspaper Feature Page!
Text promotions sent weekly to your Text VIP
List and featured 1x month via media co
subscriber list
Weekly eblast features your best deals
Coming Soon: Additional Distribution Points for your News include participating
Local Merchants, Chamber of Commerce website and more!
Our patented tool enables you to “publish once and be
everywhere!” Choose from DIY or hands-free DIFM (do it for
me)…let us do the work so you can focus on running your business!
Cross Platform Re-Targeting
Targeted Ads reach new customers via Web,
Mobile and Facebook advertising
Social Marketplace features
a 24/7 feed of the latest local
Merchant News, Promotions,
and Specials Offers
The Social Marketplace widget comes
in all sizes and can be placed
anywhere on your site without impact
to your normal ad inventory.
Social Marketplace also
has it’s own section
within the site…
Social Media Marketing Opportunity
65% haven’t bought Facebook ads yet…
but those that have are satisfied with their results
79% are Somewhat
or Very Satisfied
Social Management & Marketing grew Facebook Fan
from zero to over 1000 Fans in 3 months!
Included Managed Posting with Boosts plus a Marketing
Campaign that reached over 42,900 local consumers,
generating:
• 1231 clicks to Fan Page
• 956 Likes = New Fans of the Page!
• 1261 Actions (total all shares, comments, likes) 2.78%
Click thru Rate (CTR)
Why Merchants are Satisfied…
Marketing on Facebook works really well!
New Email Marketing Programs
EveryDoorDigital Match Back Program extends
your reach to highly interested prospects!
Targeted Email Marketing Blast
• Target by Zip & variety of demos,
purchase intent
• We ID Postal Address of those who
open, click on email
Here’s how it works:
Targeted Display Campaign
We match back high % of those that
open/click on the email to their
computer’s IP address and begin a
targeted display campaign
Direct Mail Targeting
We design, print & deliver an oversized
full color postcard to the same
interested households
Ultimately Increasing Web,
Store Traffic & Sales!
Add Mobile Geo Fencing to target on
the go consumers based on proximity to
your store
Add Facebook Targeting to reach
Consumers nearest store and by
interest group
$$
Targeting Tactics – Choose one or more!
• Email Marketing Blast targeting by zip & demo
• Search Retargeting
• Mobile Geo Targeting 5 mi radius around store
• Social Media Marketing on Facebook, Twitter…
• Search Engine Marketing – pay per click
Options for Re-Marketing to
Actively Interested Consumers
• Email Re-blast to all who
opened or clicked
• IP Targeting to same
• Direct Mail to same
• Site Retargeting consumers
who already visited your
website
Driving Conversion thru
The Purchase Funnel
Creating
Awareness
with Best
Prospects
Active
Interest
New Customers!!
New Website Packaging options
New Site + Target Marketing = New Customers!
+
For what some charge for a new website, we’ll build you a site and drive traffic to it all year long!
• Findable in Search on All Screens
• Reflects quality of your business
• Increase inbound leads, awareness
• Easy to update – keep it fresh
• Feature menu, photo gallery video, blog,
map, social links
• 3, 6, 12 page site packages available
Search Optimized, Responsive Website Cross Platform Targeting for Web, Mobile, Social
• Geo Targeted to Local Consumers
• Targeting those actively in the market for your products
and services based on keywords searched, content read
• Competitive Conquest targeting included
• Online Display ads served on brand safe websites, mobile
sites and on Facebook
• Creative design of ads included
Starting at $595 per month for everything above!
NEW PACKAGING OPTION
Your suggested retail price shown
New Website + Social Media + Target Marketing = New Customers!
+
For what some charge for just a new website, we’ll build a new site, manage your social media
and market your business hands free to you, all year long!
• Findable in Search on All Screens
• Reflects quality of your business
• Increase inbound leads, awareness
• Easy to update – keep it fresh
• Feature menu, photo gallery video, blog,
map, social links
• 3, 6, 12 site package available
Search Optimized,
Responsive Website
Cross Platform Targeting for
Web, Mobile, Social
• Geo Targeted to Local Consumers
• Targeting those actively in the market for your
products and services based on keywords
searched, content read
• Competitive Conquest targeting included
• Online Display ads served on brand safe
websites, mobile sites and on Facebook
• Creative design of ads included
+
Social Media
Management
• Hands free posting management
• 2 – 4 Boosted Posts per month
• Choose from variety of Social networks
including Facebook, Pinterest, Twitter
• Social Marketplace exposure on media
company website
• Monthly planning meeting
• Facebook contests
Starting at $795 per month for everything above!
NEW PACKAGING OPTION
The New World of
Mobile Discovery
Fall 2015
Are You Ready for the Smart Phone Consumer?
Making it Easier to Sell Websites…
More Local Searching is now done
via Mobile than Desktop…
Smart Phone, Wallet, Car Keys…
we don’t leave home without them!
When it comes to Social…We’ve Gone Mobile in a big way!
The Impact of
MobileGeddon
On April 21st, Google Made a Major Change in how they rank sites….
Websites that aren’t mobile friendly will start ranking behind sites that are!
It’s bigger than
any algorithm
change Google
has made…so big,
many are calling it
MobileGeddon
due to its impact
on search results!
Here’s how Googlebot “sees” your
current website. It’s important that your
next site be built on a platform using
Responsive Design principles. This will
ensure you look good on all screen sizes,
satisfying potential new customers and
Google while improving your page
ranking!
Note: Before the call reps can cut/paste client web address into
Google Mobile tester, grab a screen shot of the report and add to
this presentation. Takes two seconds and makes real easy to sell!
https://www.google.com/webmasters/tools/mobile-friendly/
DELETE THIS BEFORE YOUR CALL!
Why Getting in Compliance with
Google is important…
They OWN mobile search!
• Responsive Design – Looks good on all Screens
• Search optimized to get found on Google
• Increase inbound leads, awareness
• Pages can feature Products, Services, Photo Galleries, Blog, About Us,
Specials/Coupons, Calendar, Quick Quote forms….
• Easy to update – keep it fresh
• Variety of Site packages available
Quality Web Design
Get Found in Search & Look Great on Any Screen
Helping Local Merchants Grow their Business with Affordable Digital Solutions
• 85% of Consumers Research Online
• Only 6% go beyond page one of their search
• More Search now done via Mobile than desktop
• Google now penalizing sites that aren’t Smart Phone friendly
• Look as good or better than the competition
• Get Found in Search
How it Helps Your BusinessFeatures of your new website can include:
• 24/7 Monitoring of Review, Social sites
• Real time alerts for new reviews, ratings
• Best Practices for Responding
• Strategies for gaining positive reviews
• Monthly reporting
Reputation Management
Protect Your Most Valuable Asset
• Optimize Top 50 Listing Sites
• Google + updating each month
• Includes Video, photos, full biz
description, contact info, links to site
• Monthly ranking reports
Get Found by Consumers Actively
Searching for Your Products & Services
Additional Services can include:
The Web Essentials Bundle
Starting at $899* 1x design investment & $299 per month
• Responsive Design
• Optimized for Search
• 1 – 100 pages!
• Quick Quote Forms
• Photo Galleries
• Social Media Widgets
• Top 50 Sites
• Improves Rank
• Promotional Updates
• Uniform NAP, Site link
• Videos, Photos, Social
• Full Biz Description
• 24/7 Monitoring & notify
• Rating, Review sites
• Social Sites mentions
• Best Practice Guide for
Responding
SEO
Web Design
Search Optimized
Business Listings
Reputation
Management
Digital Fast Facts
• 85% of Consumers research New Products & Services online
• 90% of Consumers act on a Mobile Search within 24 hours.
• More local search now done via Mobile than Desktop
• 70% Consumers Trust Online Reviews
• Social Media excellent source of Repeat, Referral Business
• Quality Fresh Blog Content great for SEO
• 2 New Videos a year
• YouTube Channel
• Pro Voice, Scripting
• Optimized for Search
• Add to your site
• Link to from Social
• Link to from Biz List
Video SEOSEO Blog
Article
• One article month
• 350 – 400 words
• Using Best Keywords
• Post to Website
• Google Blogger
• G+ Profile Page
• Link from Social
* For fully responsive optimized 3 Page site
Suggested retail pricing shown
The Web & Social Essentials Package
$1597 Set Up and $499 per month
• Top 50 Sites yearly
• Improves Ranking
• Uniform NAP, Site link
• Videos, Photos, Social
• Full Biz Description
• Quarterly Progress
Reports
• 24/7 Monitoring & notify
• Rating, Review sites
• Social Sites mentions
• Best Practice Guide for Responding
SEO Business
Listings
Reputation Management
• 2 New Videos a year
• YouTube Channel
• Pro Voice, Scripting
• Optimized for Search
• Add to your site
• Link to from Social
• Link to from Biz List
Video SEOSEO Blog
Article
• One article month
• 350 – 400 words
• Using Best Keywords
• Post to Website
• Google Blogger
• G+ Profile Page
• Link from Social
Social Media
Management
• Choose 3 Channels
• Channel Optimization
• Hands Free to You
• We Post 3 – 4 x week
• Monthly Contests
• In Store Collateral
Other Options include:
• Same Package but with 3 Page site
• 3 Page Web & Social Boost –
• 6 Page Web & Social Boost -
Package Includes
• Responsive Design
• Optimized for Search
• Up to 6 Pages
• Quick Quote Forms
• Photo Galleries
• Social Media Widgets
SEO
Web Design
New Video Options
Video Marketing Options
• Pay Per View YouTube, Facebook Marketing – generating high
exposure…and you only pay when target customer watches video
• Media.com exposure – your Facebook Video post will appear in the Social
Marketplace on the local media website, # 1 in the market
• Hyper Local Video Retargeting at latitude, longitude level – search & site
retargeting available for pre-roll videos on our premium network
• Video Production including
• Live Video Shoots on location – HD videos shot at your business,
featuring pro voice overs, interviews, music – tell your story with
sight/sound/emotion!
• Affordable Montage Videos with pro voice, scripting, music using high
quality images
• All videos perfect for featuring on your website, social media pages and
more
• Video Search Engine Optimization – any video optimized for search and
your best keywords…set up on custom YouTube channel
Video Showcase
Concept: Working with local Chamber or Merchant Group, schedule one or more days on site shooting
videos for local merchants as well as the City or Township for a very favorable rate.
• On Location: Video team spends 1 -2 hours per merchant shooting plenty of interior/exterior shots,
merchant interview or customer testimonial.
• City Highlight Video: Team also shoots plenty of City Highlights, to give consumers look/feel of the town
or business district.
• Professionally Produced: All videos include music, pro voice over, scripting and one round of revisions.
• Custom YouTube Channel: We would create a custom YouTube Channel for the City/Biz District where
all videos would be featured.
• Video SEO: Videos would be Search Engine optimized to improve ranking with major search engines like
Google.
• Video Marketing Package:
• Media Partner Promotion: Videos would be featured within Media Partner website via Social
Marketplace or dedicated Video Business Page.
• YouTube/Facebook Pay Per View: includes Guaranteed Views via Pay Per View YouTube &
Facebook campaign – you only pay when a potential client watches your Video.
NEW REVENUE PACKAGE IDEA
The Native Advertising Opportunity
What’s Holding You Back?
Native Advertising
Follow the Money!
Advertisers are ready!
79% are Somewhat
or Very Satisfied
Native Advertising Works!
Native Options include
We Create the
Content
You feature on Your
Leading News Site
Native, Social, Video Network
Distribution Extends Reach
Sales & Process Best Practices:
• Set up committee of all stake holders (news, sales, production)
• Establish placement and naming guidelines – i.e. “Sponsored Post” and approval process for all articles
• Premium Product, Premium Price with limited availability (Home Page, Section Fronts 1x per day)
• Establish Native Sales Champion - not everyone can sell solo
• Target Medium to Large Best Clients, future clients
Facebook is a Natural
Native Content
Distribution Channel
Sample Native Ad Placement adjacent to News Articles on Premium Publisher sites like Foxnews.com
via Web and Mobile Sites
More Leads More Customers 100% Trackable
Marketing Automation:
A Must Have for Merchants &
the Digital Agencies that Serve them
GENERATE LEADS
• We source New Business Leads
from non traditional clients
• Outbound email marketing
jumpstarts the process
• We ID Anonymous Visitors to
your website
• Dynamic Forms capture info
• Lead Scoring to Alert Hot Leads
• Email Automation for Nurturing
• Behavior Tracking for Lead
Insights
• Sales Notifications
Every phase of the marketing
funnel is tracked. The analytics
will inform your sales process,
eliminate waste and optimize
future marketing campaigns.
CLOSE MORE DEALS MEASURE ROI
Did You Know? Marketing Automation drives a 451% increase in Qualified Leads!
Only 3% of B2B Clients use Marketing Automation…the market is wide open!
Challenges sales people face
• Not enough leads to feed the sales funnel
• No easy way to qualify leads
• No way to effectively nurture leads
• Big gaps in follow-up from the sales team
• Can’t see where the leaks in the pipeline are
• Don’t know which tactics are driving revenue
• Have trouble closing the sale…
The Marketing Problem
“Only 27% of leads sent directly to sales are qualified.”
- MarketingSherpa
The Marketing Solution
• Fill your sales funnel by capturing
leads with great content gated by
dynamic forms.
• Identify highly interested and sales
-ready leads with lead scoring.
• Develop leads that aren’t sales-
ready by automatically putting them
on nurturing campaigns.
• Instantly notify salespeople about leads that are ready to buy.
• See exactly when leads fall out of your pipeline and take action.
• Know which tactics are driving revenue with end-to-end ROI
Manage Your Sales Funnel…from Prospect to Customer
Filling the Funnel with Quality Leads
• GD sources list of the business who are good potentials
from the best digital business categories, including many
NON traditional clients. (true incremental revenue!)
• Companies will be pre-qualified, with certain amount of
annual revenue and minimum number of employees; i.e.
the ones most likely to have an ad budget.
• Using our marketing automation tools, we'll then begin an
outbound drip content marketing campaign and track
their activity and progress thru the pipeline.
• All messaging, collateral, landing page will have your
branding and is designed to position your agency as the
local experts.
Your Agency Website = Lead Machine
Organic Site Traffic
Traditional Media Promotion
Search Engine
Marketing
Targeted Advertising – Web, Mobile
Primary Lead Drivers
Social Media Marketing
Email Marketing
Agency Name
Welcome to Our
Digital Agency Website!
Inbound Lead Identification
• We match known visitors to existing target list
• Inbound Marketing from SEM, Social, Targeted
ads matched to list or…
• Anonymous web visitors identified by IP
address, matched back to company, email
Lead Segmentation
• Area of Interest tracked based on pages
visited, dynamic forms completed
• Based on Area of interest and lead score,
variety of emails triggered
• Leads are scored based on preset values
Lead Nurturing with Content Marketing
• Lead scoring determines value of lead based
on preset qualifiers
• Leads that aren’t sales ready, are nurtured
with personalized emails with appropriate
content topic
• Highly interested Sales-ready leads appear in
Sales Team in box, ready for follow up
• Sales Rep activity is tracked as client moves
thru the pipeline
Site Retargeting Campaigns – option to
remarket to target audiences based on
interests…via web, mobile & social media
Measuring ROI – all lead sources are tracked,
including Paid Marketing to measure ROI
What Happens Next
Supporting
Our Media Partners
Conversion
Begins!
Inbound
Leads
• Existing/lapsed Client List
• Existing CRM Potentials
• We source a Qualified
New Biz list of non clients
Introducing
Local Matters Digital
Learn More….
• Websites
• Social Media
• Targeting
• Webinar Sign Up
Sample Automated Process Flow….
Intro Email Sent Visits Website Activity/Interest Tracked & Personalized Automated Marketing Begins…
Dear Bruno,
Thanks for your interest
in our Web Design…
Thought you might be
interested in a copy of
our Top 10 Tips for
Driving Website Leads
Download here
Dear Erika,
Quick Reminder about
out upcoming Webinar.
First 30 registered
receive free Digital Audit
Report for their business
Click here to Register
Dear Clayton,
Thought you’d be
interested in latest Blog
Post that covers all the
changes at Facebook…
Click here to see the
surprising new way to
drive Facebook Likes
Visited the Social Media section 3 times last 6 months
Visited the Webinar Page 2 days in a row
Spent 4 minutes on
Web Design page
All activity, including website visits,
clicks, emails, phone calls are
tracked in the dashboard
Register for our Webinar
Dashboard Tracks Leads and their Source…so we
can allocate Marketing funds more efficiently!
Content & Creative Development
To fully leverage any marketing automation platform, you need great content that
tells the Story of Your Business, Products & Services. Our content team is ready to
assist, with options that include:
• Copy Writing for Web Pages
• Custom design copy and graphics for email marketing & email newsletters
• Social Media Content Creation and Posting Service
• Video Production – including on site, or montage HD videos
• Design variety of online display advertisements
• Search Engine Marketing copy
Re-Seller Revenue Opportunity
Powered by
Delivers Quality Leads…
that Convert to Profitable Sales!
and the Ability to Measure which of their
Marketing Efforts & Investment Made it All Happen,
so they can do it again and again!
The Cold Hard Truth about Local Merchants…
We know Local Businesses Really Don’t Want to Buy
a Website, Social Media or Marketing Campaign.
Instead, what they really want & need is a program that….
We turn Your Website
into a Lead Machine!
• Existing Client List
• Former Clients
• Existing Potentials
• New Biz List
Organic Site Traffic
Traditional Media Promotion
Search Engine
Marketing
Targeted Advertising – Web, Mobile
Primary Lead Drivers
Social Media Marketing
Email Marketing
Welcome to Our Website!
Inbound Lead Identification
• We match known visitors to existing target list
• Inbound Marketing from SEM, Social, Targeted
ads matched to list or…
• Anonymous web visitors identified by IP
address, matched back to company, email
Lead Segmentation
• Area of Interest tracked based on pages visited
including Products, Services, Specials and
dynamic forms completed
• Based on Area of interest and lead score,
variety of emails triggered
• Leads are scored based on preset values
Lead Nurturing with Content Marketing
• Lead scoring determines value of lead based
on preset qualifiers
• Leads that aren’t sales ready, are nurtured
with series of personalized emails with
appropriate content topic
• Highly interested Sales-ready leads appear in
Sales Team in box, ready for follow up
• Sales Rep activity is tracked as client moves
thru the pipeline
Site Retargeting Campaigns – option to
remarket to target audiences based on
interests…via web, mobile & social media
Measuring ROI – all lead sources are tracked,
including Paid Marketing to measure ROI
What Happens Next
How it Works for Local Merchants
Inbound
Leads
Conversion
Begins!
Leverage our Full Product Suite to Drive New Leads….
Is Your Website Ready for
Marketing Automation?
Our design team can get you there, with a
Professional, Quality Design that looks good on all
screens, including Smartphones and is optimized for
Search to get found on Google.
Ready to get Serious about Social?
Our team can establish/improve on your social
presence, manage content creation, posting and
implement a social media marketing strategy…all
hands free to you.
Cross Platform Marketing reaches
Consumers Actively in the Market
We target your best potential customers based on
their most recent search habits, content consumed
and other key demographics…driving inbound into
the funnel via web, mobile marketing
Search Engine Marketing Reaches
Consumers Actively in the Market
We target top Placement on Google, where
80% of Search Happens!
Targeted Email + Direct Mail…
Zero in on best prospects locally and beyond. We
design, print and deliver your direct mail message and
mirror the messaging via email and other digital
targeting. Add call tracking to measure offline activity
Video Marketing tells your story with
sight, sound & emotion
Pay Per View & Pre-Roll on YouTube, Facebook,
& Premium Publisher Network
Of course all lead sources above are tracked in the dashboard to measure ROI!
Game Changer…
We now have a product that closes the loop…proving performance of our
Websites, Social Media and Marketing Programs, becoming invaluable for the
client as a way to track day to day leads…the lifeblood of their business!
For our Agency Efforts, we now have a more disciplined process for Sourcing,
Tracking and Converting Leads. Yes…we should practice what we preach!
 Yes, the Market needs these Services
 Yes we will help ID new customers & drive incremental business
 Yes, we can help lift the digital skills of your sellers
 Yes we have a strong product offering at competitive rates
 Yes we have significant advantages over the competition
o Your Long Standing Customer Relationships
o Your Great Market Reputation
o Incredible Bundling Capabilities competitors don’t have with our
core Media Property Assets
Yes, it is a NUMBERS Game….(here comes the “A” word)
It’s all about Accountability! How many digital “at bats” is your team getting a month? Let’s Get More!
X Quality Prospects in Pipeline X % Close Rate @ ARPO = $ Per Month. Repeat.
Bottom Line: We are ideally positioned to make
some Serious Revenue!
About Us
• Guarantee Digital Provides plug and play, full service white label
digital agencies for Local Sales Organizations
• Partners include Print, TV, and Radio teams in 100+ markets of
all sizes around the US.
• The Program is straightforward - Our Partners Sell it and We
Fulfill it, keeping their head count low, profit margins high.
• Founded in 2011, GD is based in Suburban Milwaukee with a
dedicated staff of web designers, content creators and
marketing strategists that serve clients of all sizes – from SMBs
to Your Key Accounts.
We can launch your agency in 4 weeks with a customized program to meet your needs!
Marketing Automation & Lead Development
Product & Sales Certification
Sales Muscle & Tools Shorten Sales Cycle
Agency Site, Social Media, Sales Collateral
Best of Breed Products & 100% Fulfillment (as needed)
ROI Dashboards for Clients & Sales Partners
• We I.D. List of Best Prospects in Your Market, including
many non-clients to drive incremental revenue
• Marketing Automation & Telemarketing Campaigns fills
pipeline with quality leads
• Content Marketing, Merchant Seminars, Webinars
move prospects closer to a sale
700 W North Shore Drive, Hartland WI 53029
Lift the skill levels of your entire team or just your digital sellers
with our Certification program. Includes
• Train on your products, ours or best combination
• Virtual, Classroom and Field coaching
• Certification includes Testing, Role Plays, Case Studies, and
must be able to solo close a digital sale to graduate.
• In Market Sales Pros work with your team to close deals
• Tele Sales team on call for Video/Audio client meetings,
build proposals, answer questions as product experts
• Sales tools include Digital Audits, Market Research and the
Proposal Builder creates packages on the fly based on
responses to customer needs analysis
Full Service fulfillment for digital marketing & services:
• Services: Web Design, SEO, Content Management for
Social Media, Email, Video, Blogs, Native, PR, Text
• Marketing: Traffic team optimizes audience campaigns for
Retargeting, Mobile, Video Networks, Social Media, Email
Blasts. We are Google & Bing Certified Partners.
• We’ll build you a custom white label Agency site
and maintain your Social Media channels
• We provide all sales collateral, pitch decks…add
your agency logo and start selling
• Media partner & client have 24/7 access to campaign
dashboards that track success of all digital solutions
• Cloud based project management dashboard helps Media
Partner track all work being done for your clients
Don’t Need all the products? We can fill in the gaps for what you don’t have in-house!
Digital Agency Partner Support Services
Empowering Partners in 100+ Markets
If you’re not talking about Digital with
your Customers, we can guarantee you
somebody else is….
Let’s Talk!
Daryl Hively
414-234-8529
daryl@guaranteedigital.com
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Summary Guarantee Digital Revenue Programs Fall 2015

  • 1. Web | Mobile | Social | Video | Native | Email Summary of Guarantee Digital Revenue Programs Fall 2015 & Beyond Plus Marketing Automation that Drives Leads for Your Agency and Customers!
  • 2. Digital Packaging Options that set you apart from the Competition & Drives New Revenue! 1. Audience Network – Cross platform Web, Mobile, Social packages – shortest path to new $$$ 2. Social Marketplace – Social Management + Marketing via new patented “publish once be everywhere” technology that leverages your leading media site + social media, text and email marketing. 3. Website + Marketing – Sign up for 12 month marketing program and your website is free! For what the competition charges you for a website, we’ll build a site and drive traffic to it all year! 4. Email Marketing – Now with Postal & IP Address match back targeting 5. Go Native – We write the content, you place on your site for a premium price. Options include extended distribution on Native Networks, Facebook, YouTube. 6. Merchant Video Showcase - SEO Video Production + Marketing – featuring a Town, Business District, Strip Mall, Category. Live Video Shoots, YouTube + Facebook Pay Per View, and Video SEO with added exposure via Media Co. website. The Video Revolution is here. 7. Marketing Automation – source and nurture new leads for your market The following options are a sample of the programs provided… All programs are compliments to our existing Web Design, Content Management and full service Marketing programs.
  • 3. Cross Platform Audience Network Targeting Your Best Customer via a Potent Mix of Web, Mobile & Social Media Ready to go sales collateral…add your logo and start selling!
  • 4. Cross Platform Audience Network We can target your best local prospects…on our # 1 News Site + a network of leading national publishers. Ads are targeted by GEO, and Consumer Behavior to reach customers actively in the market for you! Ads follow the Audience…across a variety of brand safe news & information sites like CNN.com. All Ads are tracked via our Campaign Dashboard, demonstrating your Return on Investment. (Add Your Market Name, Screen shot of Website, logo…and start selling)
  • 5. Your message also reaches consumers on their Smart Phones & Facebook Did you know? Consumers now spend more time connected to the internet via their Smart Phones than desktop! 71% of online consumers use Facebook…with more than half logging on multiple times per day!
  • 6. 1 Consumer performs a Keyword Search & is anonymously “cookied” for their search term. 2 How it Works: Audience Network Reaches Local Consumers Actively in the Market to Buy Consumer later visits their favorite sites on the Web and is served your ad based on their past search history of key words, brand names and the names of your competition Search Retargeting Increases Efficiency Your Online Display re-targets potential customers who have been actively searching for your products and services. Ads are geo targeted and reach consumers via web, mobile and Facebook based on your best keywords searched. Condos for Sale
  • 7. Step 1: Select Your Target Audience Category • Arts & Entertainment • Autos/Vehicles • Beauty & Fitness • Books • Business & Industrial • Computers/Electronics • Finance/Investment • Food & Drink • Games • Homes & Garden • Internet • Jobs & Education • Politics & Government • Pets & Animals • Real Estate • Shopping • Sports • Travel Running an Ad Campaign on the Cross Platform Network is Easy….. Based on your target category, we’ll research the most searched relevant keywords for your market and use them to target your best target customer!
  • 8. Targeting Options Good $000 Better $0000 Best $0000 Details Local News Network 50 100 150 Reach Consumers on #1 Local News Website Extended Audience Network 50 100 150 Extend Reach to target actively in-the-market local Consumers via web, mobile, and Facebook Total Network Reach 100 200 300 Best Combination of Local Web, Mobile & Social Marketing Includes 24/7 Performance Dashboard Reporting & ongoing campaign optimization. Web, Mobile, Social Ad Design available for $150 1x fee. Step 2: Select an Network Package that fits your budget (Impressions in 000’s)
  • 9. Campaign Dashboard Reports all activity to measure ROI!
  • 10. Our Marketing Mixologists hand craft each strategic ad campaign based on the specific target audience and marketing objectives of the client. We take great care to optimize your campaign to ensure the highest quality results, often out performing industry standards in the process. And, Yes…no woodland creatures will be harmed in the creation of your custom campaign! “A Few of our Mixologists” Hand Crafted & Optimized Daily  All Ad Campaigns are Hand Crafted by Real Humans to Ensure Best Results!
  • 11. Put the Power of the #1 Local Media Site & Facebook to work for your Business
  • 12. Distributing the News of Your Business via Leading Web, Mobile, Social & Email Channels Your Website Your Social Media Channels Media Co Social Marketplace Social Marketplace Daily Text Social Marketplace Email Blast Social Marketplace widget on your website updates latest News of your business. Need A Website? We can help with that too. We push the news to your Social Media pages, including Facebook, Twitter, Pinterest and more Your Promotional News streams 24/7 across the #1 News site in town as well as in Weekly Newspaper Feature Page! Text promotions sent weekly to your Text VIP List and featured 1x month via media co subscriber list Weekly eblast features your best deals Coming Soon: Additional Distribution Points for your News include participating Local Merchants, Chamber of Commerce website and more! Our patented tool enables you to “publish once and be everywhere!” Choose from DIY or hands-free DIFM (do it for me)…let us do the work so you can focus on running your business! Cross Platform Re-Targeting Targeted Ads reach new customers via Web, Mobile and Facebook advertising
  • 13. Social Marketplace features a 24/7 feed of the latest local Merchant News, Promotions, and Specials Offers The Social Marketplace widget comes in all sizes and can be placed anywhere on your site without impact to your normal ad inventory.
  • 14. Social Marketplace also has it’s own section within the site…
  • 15. Social Media Marketing Opportunity 65% haven’t bought Facebook ads yet… but those that have are satisfied with their results 79% are Somewhat or Very Satisfied
  • 16. Social Management & Marketing grew Facebook Fan from zero to over 1000 Fans in 3 months! Included Managed Posting with Boosts plus a Marketing Campaign that reached over 42,900 local consumers, generating: • 1231 clicks to Fan Page • 956 Likes = New Fans of the Page! • 1261 Actions (total all shares, comments, likes) 2.78% Click thru Rate (CTR) Why Merchants are Satisfied… Marketing on Facebook works really well!
  • 18. EveryDoorDigital Match Back Program extends your reach to highly interested prospects! Targeted Email Marketing Blast • Target by Zip & variety of demos, purchase intent • We ID Postal Address of those who open, click on email Here’s how it works: Targeted Display Campaign We match back high % of those that open/click on the email to their computer’s IP address and begin a targeted display campaign Direct Mail Targeting We design, print & deliver an oversized full color postcard to the same interested households Ultimately Increasing Web, Store Traffic & Sales! Add Mobile Geo Fencing to target on the go consumers based on proximity to your store Add Facebook Targeting to reach Consumers nearest store and by interest group
  • 19. $$ Targeting Tactics – Choose one or more! • Email Marketing Blast targeting by zip & demo • Search Retargeting • Mobile Geo Targeting 5 mi radius around store • Social Media Marketing on Facebook, Twitter… • Search Engine Marketing – pay per click Options for Re-Marketing to Actively Interested Consumers • Email Re-blast to all who opened or clicked • IP Targeting to same • Direct Mail to same • Site Retargeting consumers who already visited your website Driving Conversion thru The Purchase Funnel Creating Awareness with Best Prospects Active Interest New Customers!!
  • 21. New Site + Target Marketing = New Customers! + For what some charge for a new website, we’ll build you a site and drive traffic to it all year long! • Findable in Search on All Screens • Reflects quality of your business • Increase inbound leads, awareness • Easy to update – keep it fresh • Feature menu, photo gallery video, blog, map, social links • 3, 6, 12 page site packages available Search Optimized, Responsive Website Cross Platform Targeting for Web, Mobile, Social • Geo Targeted to Local Consumers • Targeting those actively in the market for your products and services based on keywords searched, content read • Competitive Conquest targeting included • Online Display ads served on brand safe websites, mobile sites and on Facebook • Creative design of ads included Starting at $595 per month for everything above! NEW PACKAGING OPTION Your suggested retail price shown
  • 22. New Website + Social Media + Target Marketing = New Customers! + For what some charge for just a new website, we’ll build a new site, manage your social media and market your business hands free to you, all year long! • Findable in Search on All Screens • Reflects quality of your business • Increase inbound leads, awareness • Easy to update – keep it fresh • Feature menu, photo gallery video, blog, map, social links • 3, 6, 12 site package available Search Optimized, Responsive Website Cross Platform Targeting for Web, Mobile, Social • Geo Targeted to Local Consumers • Targeting those actively in the market for your products and services based on keywords searched, content read • Competitive Conquest targeting included • Online Display ads served on brand safe websites, mobile sites and on Facebook • Creative design of ads included + Social Media Management • Hands free posting management • 2 – 4 Boosted Posts per month • Choose from variety of Social networks including Facebook, Pinterest, Twitter • Social Marketplace exposure on media company website • Monthly planning meeting • Facebook contests Starting at $795 per month for everything above! NEW PACKAGING OPTION
  • 23. The New World of Mobile Discovery Fall 2015 Are You Ready for the Smart Phone Consumer? Making it Easier to Sell Websites…
  • 24. More Local Searching is now done via Mobile than Desktop…
  • 25. Smart Phone, Wallet, Car Keys… we don’t leave home without them!
  • 26. When it comes to Social…We’ve Gone Mobile in a big way!
  • 27. The Impact of MobileGeddon On April 21st, Google Made a Major Change in how they rank sites…. Websites that aren’t mobile friendly will start ranking behind sites that are! It’s bigger than any algorithm change Google has made…so big, many are calling it MobileGeddon due to its impact on search results!
  • 28. Here’s how Googlebot “sees” your current website. It’s important that your next site be built on a platform using Responsive Design principles. This will ensure you look good on all screen sizes, satisfying potential new customers and Google while improving your page ranking! Note: Before the call reps can cut/paste client web address into Google Mobile tester, grab a screen shot of the report and add to this presentation. Takes two seconds and makes real easy to sell! https://www.google.com/webmasters/tools/mobile-friendly/ DELETE THIS BEFORE YOUR CALL!
  • 29. Why Getting in Compliance with Google is important… They OWN mobile search!
  • 30. • Responsive Design – Looks good on all Screens • Search optimized to get found on Google • Increase inbound leads, awareness • Pages can feature Products, Services, Photo Galleries, Blog, About Us, Specials/Coupons, Calendar, Quick Quote forms…. • Easy to update – keep it fresh • Variety of Site packages available Quality Web Design Get Found in Search & Look Great on Any Screen Helping Local Merchants Grow their Business with Affordable Digital Solutions • 85% of Consumers Research Online • Only 6% go beyond page one of their search • More Search now done via Mobile than desktop • Google now penalizing sites that aren’t Smart Phone friendly • Look as good or better than the competition • Get Found in Search How it Helps Your BusinessFeatures of your new website can include: • 24/7 Monitoring of Review, Social sites • Real time alerts for new reviews, ratings • Best Practices for Responding • Strategies for gaining positive reviews • Monthly reporting Reputation Management Protect Your Most Valuable Asset • Optimize Top 50 Listing Sites • Google + updating each month • Includes Video, photos, full biz description, contact info, links to site • Monthly ranking reports Get Found by Consumers Actively Searching for Your Products & Services Additional Services can include:
  • 31. The Web Essentials Bundle Starting at $899* 1x design investment & $299 per month • Responsive Design • Optimized for Search • 1 – 100 pages! • Quick Quote Forms • Photo Galleries • Social Media Widgets • Top 50 Sites • Improves Rank • Promotional Updates • Uniform NAP, Site link • Videos, Photos, Social • Full Biz Description • 24/7 Monitoring & notify • Rating, Review sites • Social Sites mentions • Best Practice Guide for Responding SEO Web Design Search Optimized Business Listings Reputation Management Digital Fast Facts • 85% of Consumers research New Products & Services online • 90% of Consumers act on a Mobile Search within 24 hours. • More local search now done via Mobile than Desktop • 70% Consumers Trust Online Reviews • Social Media excellent source of Repeat, Referral Business • Quality Fresh Blog Content great for SEO • 2 New Videos a year • YouTube Channel • Pro Voice, Scripting • Optimized for Search • Add to your site • Link to from Social • Link to from Biz List Video SEOSEO Blog Article • One article month • 350 – 400 words • Using Best Keywords • Post to Website • Google Blogger • G+ Profile Page • Link from Social * For fully responsive optimized 3 Page site Suggested retail pricing shown
  • 32. The Web & Social Essentials Package $1597 Set Up and $499 per month • Top 50 Sites yearly • Improves Ranking • Uniform NAP, Site link • Videos, Photos, Social • Full Biz Description • Quarterly Progress Reports • 24/7 Monitoring & notify • Rating, Review sites • Social Sites mentions • Best Practice Guide for Responding SEO Business Listings Reputation Management • 2 New Videos a year • YouTube Channel • Pro Voice, Scripting • Optimized for Search • Add to your site • Link to from Social • Link to from Biz List Video SEOSEO Blog Article • One article month • 350 – 400 words • Using Best Keywords • Post to Website • Google Blogger • G+ Profile Page • Link from Social Social Media Management • Choose 3 Channels • Channel Optimization • Hands Free to You • We Post 3 – 4 x week • Monthly Contests • In Store Collateral Other Options include: • Same Package but with 3 Page site • 3 Page Web & Social Boost – • 6 Page Web & Social Boost - Package Includes • Responsive Design • Optimized for Search • Up to 6 Pages • Quick Quote Forms • Photo Galleries • Social Media Widgets SEO Web Design
  • 34. Video Marketing Options • Pay Per View YouTube, Facebook Marketing – generating high exposure…and you only pay when target customer watches video • Media.com exposure – your Facebook Video post will appear in the Social Marketplace on the local media website, # 1 in the market • Hyper Local Video Retargeting at latitude, longitude level – search & site retargeting available for pre-roll videos on our premium network • Video Production including • Live Video Shoots on location – HD videos shot at your business, featuring pro voice overs, interviews, music – tell your story with sight/sound/emotion! • Affordable Montage Videos with pro voice, scripting, music using high quality images • All videos perfect for featuring on your website, social media pages and more • Video Search Engine Optimization – any video optimized for search and your best keywords…set up on custom YouTube channel
  • 35. Video Showcase Concept: Working with local Chamber or Merchant Group, schedule one or more days on site shooting videos for local merchants as well as the City or Township for a very favorable rate. • On Location: Video team spends 1 -2 hours per merchant shooting plenty of interior/exterior shots, merchant interview or customer testimonial. • City Highlight Video: Team also shoots plenty of City Highlights, to give consumers look/feel of the town or business district. • Professionally Produced: All videos include music, pro voice over, scripting and one round of revisions. • Custom YouTube Channel: We would create a custom YouTube Channel for the City/Biz District where all videos would be featured. • Video SEO: Videos would be Search Engine optimized to improve ranking with major search engines like Google. • Video Marketing Package: • Media Partner Promotion: Videos would be featured within Media Partner website via Social Marketplace or dedicated Video Business Page. • YouTube/Facebook Pay Per View: includes Guaranteed Views via Pay Per View YouTube & Facebook campaign – you only pay when a potential client watches your Video. NEW REVENUE PACKAGE IDEA
  • 36. The Native Advertising Opportunity What’s Holding You Back?
  • 38. Advertisers are ready! 79% are Somewhat or Very Satisfied
  • 40. Native Options include We Create the Content You feature on Your Leading News Site Native, Social, Video Network Distribution Extends Reach Sales & Process Best Practices: • Set up committee of all stake holders (news, sales, production) • Establish placement and naming guidelines – i.e. “Sponsored Post” and approval process for all articles • Premium Product, Premium Price with limited availability (Home Page, Section Fronts 1x per day) • Establish Native Sales Champion - not everyone can sell solo • Target Medium to Large Best Clients, future clients
  • 41. Facebook is a Natural Native Content Distribution Channel
  • 42. Sample Native Ad Placement adjacent to News Articles on Premium Publisher sites like Foxnews.com via Web and Mobile Sites
  • 43. More Leads More Customers 100% Trackable
  • 44. Marketing Automation: A Must Have for Merchants & the Digital Agencies that Serve them GENERATE LEADS • We source New Business Leads from non traditional clients • Outbound email marketing jumpstarts the process • We ID Anonymous Visitors to your website • Dynamic Forms capture info • Lead Scoring to Alert Hot Leads • Email Automation for Nurturing • Behavior Tracking for Lead Insights • Sales Notifications Every phase of the marketing funnel is tracked. The analytics will inform your sales process, eliminate waste and optimize future marketing campaigns. CLOSE MORE DEALS MEASURE ROI Did You Know? Marketing Automation drives a 451% increase in Qualified Leads! Only 3% of B2B Clients use Marketing Automation…the market is wide open!
  • 45. Challenges sales people face • Not enough leads to feed the sales funnel • No easy way to qualify leads • No way to effectively nurture leads • Big gaps in follow-up from the sales team • Can’t see where the leaks in the pipeline are • Don’t know which tactics are driving revenue • Have trouble closing the sale… The Marketing Problem “Only 27% of leads sent directly to sales are qualified.” - MarketingSherpa
  • 46. The Marketing Solution • Fill your sales funnel by capturing leads with great content gated by dynamic forms. • Identify highly interested and sales -ready leads with lead scoring. • Develop leads that aren’t sales- ready by automatically putting them on nurturing campaigns. • Instantly notify salespeople about leads that are ready to buy. • See exactly when leads fall out of your pipeline and take action. • Know which tactics are driving revenue with end-to-end ROI Manage Your Sales Funnel…from Prospect to Customer
  • 47. Filling the Funnel with Quality Leads • GD sources list of the business who are good potentials from the best digital business categories, including many NON traditional clients. (true incremental revenue!) • Companies will be pre-qualified, with certain amount of annual revenue and minimum number of employees; i.e. the ones most likely to have an ad budget. • Using our marketing automation tools, we'll then begin an outbound drip content marketing campaign and track their activity and progress thru the pipeline. • All messaging, collateral, landing page will have your branding and is designed to position your agency as the local experts.
  • 48. Your Agency Website = Lead Machine Organic Site Traffic Traditional Media Promotion Search Engine Marketing Targeted Advertising – Web, Mobile Primary Lead Drivers Social Media Marketing Email Marketing Agency Name Welcome to Our Digital Agency Website! Inbound Lead Identification • We match known visitors to existing target list • Inbound Marketing from SEM, Social, Targeted ads matched to list or… • Anonymous web visitors identified by IP address, matched back to company, email Lead Segmentation • Area of Interest tracked based on pages visited, dynamic forms completed • Based on Area of interest and lead score, variety of emails triggered • Leads are scored based on preset values Lead Nurturing with Content Marketing • Lead scoring determines value of lead based on preset qualifiers • Leads that aren’t sales ready, are nurtured with personalized emails with appropriate content topic • Highly interested Sales-ready leads appear in Sales Team in box, ready for follow up • Sales Rep activity is tracked as client moves thru the pipeline Site Retargeting Campaigns – option to remarket to target audiences based on interests…via web, mobile & social media Measuring ROI – all lead sources are tracked, including Paid Marketing to measure ROI What Happens Next Supporting Our Media Partners Conversion Begins! Inbound Leads • Existing/lapsed Client List • Existing CRM Potentials • We source a Qualified New Biz list of non clients
  • 49. Introducing Local Matters Digital Learn More…. • Websites • Social Media • Targeting • Webinar Sign Up Sample Automated Process Flow…. Intro Email Sent Visits Website Activity/Interest Tracked & Personalized Automated Marketing Begins… Dear Bruno, Thanks for your interest in our Web Design… Thought you might be interested in a copy of our Top 10 Tips for Driving Website Leads Download here Dear Erika, Quick Reminder about out upcoming Webinar. First 30 registered receive free Digital Audit Report for their business Click here to Register Dear Clayton, Thought you’d be interested in latest Blog Post that covers all the changes at Facebook… Click here to see the surprising new way to drive Facebook Likes Visited the Social Media section 3 times last 6 months Visited the Webinar Page 2 days in a row Spent 4 minutes on Web Design page All activity, including website visits, clicks, emails, phone calls are tracked in the dashboard Register for our Webinar
  • 50. Dashboard Tracks Leads and their Source…so we can allocate Marketing funds more efficiently!
  • 51. Content & Creative Development To fully leverage any marketing automation platform, you need great content that tells the Story of Your Business, Products & Services. Our content team is ready to assist, with options that include: • Copy Writing for Web Pages • Custom design copy and graphics for email marketing & email newsletters • Social Media Content Creation and Posting Service • Video Production – including on site, or montage HD videos • Design variety of online display advertisements • Search Engine Marketing copy
  • 53. Delivers Quality Leads… that Convert to Profitable Sales! and the Ability to Measure which of their Marketing Efforts & Investment Made it All Happen, so they can do it again and again! The Cold Hard Truth about Local Merchants… We know Local Businesses Really Don’t Want to Buy a Website, Social Media or Marketing Campaign. Instead, what they really want & need is a program that….
  • 54. We turn Your Website into a Lead Machine! • Existing Client List • Former Clients • Existing Potentials • New Biz List Organic Site Traffic Traditional Media Promotion Search Engine Marketing Targeted Advertising – Web, Mobile Primary Lead Drivers Social Media Marketing Email Marketing Welcome to Our Website! Inbound Lead Identification • We match known visitors to existing target list • Inbound Marketing from SEM, Social, Targeted ads matched to list or… • Anonymous web visitors identified by IP address, matched back to company, email Lead Segmentation • Area of Interest tracked based on pages visited including Products, Services, Specials and dynamic forms completed • Based on Area of interest and lead score, variety of emails triggered • Leads are scored based on preset values Lead Nurturing with Content Marketing • Lead scoring determines value of lead based on preset qualifiers • Leads that aren’t sales ready, are nurtured with series of personalized emails with appropriate content topic • Highly interested Sales-ready leads appear in Sales Team in box, ready for follow up • Sales Rep activity is tracked as client moves thru the pipeline Site Retargeting Campaigns – option to remarket to target audiences based on interests…via web, mobile & social media Measuring ROI – all lead sources are tracked, including Paid Marketing to measure ROI What Happens Next How it Works for Local Merchants Inbound Leads Conversion Begins!
  • 55. Leverage our Full Product Suite to Drive New Leads…. Is Your Website Ready for Marketing Automation? Our design team can get you there, with a Professional, Quality Design that looks good on all screens, including Smartphones and is optimized for Search to get found on Google. Ready to get Serious about Social? Our team can establish/improve on your social presence, manage content creation, posting and implement a social media marketing strategy…all hands free to you. Cross Platform Marketing reaches Consumers Actively in the Market We target your best potential customers based on their most recent search habits, content consumed and other key demographics…driving inbound into the funnel via web, mobile marketing Search Engine Marketing Reaches Consumers Actively in the Market We target top Placement on Google, where 80% of Search Happens! Targeted Email + Direct Mail… Zero in on best prospects locally and beyond. We design, print and deliver your direct mail message and mirror the messaging via email and other digital targeting. Add call tracking to measure offline activity Video Marketing tells your story with sight, sound & emotion Pay Per View & Pre-Roll on YouTube, Facebook, & Premium Publisher Network Of course all lead sources above are tracked in the dashboard to measure ROI!
  • 56. Game Changer… We now have a product that closes the loop…proving performance of our Websites, Social Media and Marketing Programs, becoming invaluable for the client as a way to track day to day leads…the lifeblood of their business! For our Agency Efforts, we now have a more disciplined process for Sourcing, Tracking and Converting Leads. Yes…we should practice what we preach!
  • 57.  Yes, the Market needs these Services  Yes we will help ID new customers & drive incremental business  Yes, we can help lift the digital skills of your sellers  Yes we have a strong product offering at competitive rates  Yes we have significant advantages over the competition o Your Long Standing Customer Relationships o Your Great Market Reputation o Incredible Bundling Capabilities competitors don’t have with our core Media Property Assets Yes, it is a NUMBERS Game….(here comes the “A” word) It’s all about Accountability! How many digital “at bats” is your team getting a month? Let’s Get More! X Quality Prospects in Pipeline X % Close Rate @ ARPO = $ Per Month. Repeat. Bottom Line: We are ideally positioned to make some Serious Revenue!
  • 58. About Us • Guarantee Digital Provides plug and play, full service white label digital agencies for Local Sales Organizations • Partners include Print, TV, and Radio teams in 100+ markets of all sizes around the US. • The Program is straightforward - Our Partners Sell it and We Fulfill it, keeping their head count low, profit margins high. • Founded in 2011, GD is based in Suburban Milwaukee with a dedicated staff of web designers, content creators and marketing strategists that serve clients of all sizes – from SMBs to Your Key Accounts.
  • 59. We can launch your agency in 4 weeks with a customized program to meet your needs! Marketing Automation & Lead Development Product & Sales Certification Sales Muscle & Tools Shorten Sales Cycle Agency Site, Social Media, Sales Collateral Best of Breed Products & 100% Fulfillment (as needed) ROI Dashboards for Clients & Sales Partners • We I.D. List of Best Prospects in Your Market, including many non-clients to drive incremental revenue • Marketing Automation & Telemarketing Campaigns fills pipeline with quality leads • Content Marketing, Merchant Seminars, Webinars move prospects closer to a sale 700 W North Shore Drive, Hartland WI 53029 Lift the skill levels of your entire team or just your digital sellers with our Certification program. Includes • Train on your products, ours or best combination • Virtual, Classroom and Field coaching • Certification includes Testing, Role Plays, Case Studies, and must be able to solo close a digital sale to graduate. • In Market Sales Pros work with your team to close deals • Tele Sales team on call for Video/Audio client meetings, build proposals, answer questions as product experts • Sales tools include Digital Audits, Market Research and the Proposal Builder creates packages on the fly based on responses to customer needs analysis Full Service fulfillment for digital marketing & services: • Services: Web Design, SEO, Content Management for Social Media, Email, Video, Blogs, Native, PR, Text • Marketing: Traffic team optimizes audience campaigns for Retargeting, Mobile, Video Networks, Social Media, Email Blasts. We are Google & Bing Certified Partners. • We’ll build you a custom white label Agency site and maintain your Social Media channels • We provide all sales collateral, pitch decks…add your agency logo and start selling • Media partner & client have 24/7 access to campaign dashboards that track success of all digital solutions • Cloud based project management dashboard helps Media Partner track all work being done for your clients Don’t Need all the products? We can fill in the gaps for what you don’t have in-house! Digital Agency Partner Support Services
  • 60. Empowering Partners in 100+ Markets
  • 61. If you’re not talking about Digital with your Customers, we can guarantee you somebody else is…. Let’s Talk! Daryl Hively 414-234-8529 daryl@guaranteedigital.com
  • 62. EMPOWERING Local Merchants & Media Partners with Essential Digital Solutions to Grow their Business www.guaranteedigital.com

Notes de l'éditeur

  1. And in late 2013…first the first ime more searching was done on mobile devices than desk top…..so our course merchants need to make sure their websites look good on the small screen
  2. The Web Essentials package include new responsive search optimized site – full featured with many direct response and interactive features….a montly blog, optimized biz listings, videos and rep management