Move from the Online Mall to Online Store Business Model

Fixed Pricing vs. Bidding

Move from bidding to Fixed Pricing

Hybrid

Monitoring Controls

Employ more monitoring personnel

Build/Expand customer service

Legal Issues

Change locations to lower tax state

Lobby for tax breaks

Employ local personnel

Distinguish and Strengthen Brand Equity

Increase promotion and advertising

http://www.youtube.com/watch?v=o7_u5p2PheE

Lobbying? Will effect all online retail

Fixed-price vs. bid vs. barter