This is a pitch deck template for pharmacy business models. It is for pharmacy projects that are in the advanced stages of planning. A previous 9 slide pitch deck without financials is available for early stage strategic planning.

1. 10 Slide Pitch Deck
David Holdford, RPh, MS, PhD
Professor, School of Pharmacy
Virginia Commonwealth University
Pitch Deck Template for Pharmacist Services

2. Purpose of Pitch Decks
Pitch decks are tools to communicate business plans to audiences
They tell the business story in a way that is…
Concise,
Compelling, and
Visual
Persuasive pitch decks typically consist of 10 slides*
http://guykawasaki.com/the-only-10-slides-you-need-in-your-pitch/*

3. Purpose of this Pitch Deck
To present an initial business idea in front of an audience
To get immediate feedback about major features of the business model
To do it efficiently

4. Recommended
slides
1. Title
2. Problem
3. Solution
4. Underlying magic
5. Customers
6. Market Overview
7. Costs/Revenues
8. Channels & communication
strategy
9. Competition
10. Implementation
http://guykawasaki.com/the-only-10-slides-you-need-in-your-pitch/

5. Mistakes to Avoid
Lack of preparation
Too many slides, words, details
Not practicing the pitch enough
Taking too long to get to the point and to finish
Not adapting to the audience

6. To speed things up…
Pitches in this deck use a variation of the Pecha Kucha style of
presenting
• 20-30 seconds per slide
• 3 to 5 minute presentation
https://paulgordonbrown.com/2014/12/13/your-ultimate-guide-to-giving-pechakucha-presentations/

7. 10 SLIDE PITCH DECK

8. 1. Title
Name (or descriptor) of the solution you are pitching
Include names and contact information of individuals involved

9. 2. Problem
Explain to your audience who you are (e.g., your team, the business
backing your team) and the problem you want to solve
• Use perspective of potential customers
• Grab attention with a story or visuals
• Convince them that this is a problem that needs solving

10. 3. Solution
Clearly describe your solution
• Illustrate with prototypes, photos, or process images (e.g., step 1,
step 2, step 3)
• Describe how your product or service solves the problem better
• Help your audience clearly understand how your solution meets the
needs of customers better than any other solution (i.e., your value
proposition)

11. 4. Underlying Magic
Describe the magic (i.e., competitive advantage) behind your product
or service
Use proof points to let audience understand what makes you special
• “All of our pharmacists are certified diabetes educators”
• “Made of 100 percent natural ingredients”
• “Locally owned, owner operated”
https://www.entrepreneur.com/article/237737

12. 5. Customers
Primary customers: most important to success of business
Secondary customers: other important customers

13. 6. Market Overview
Size of potential market(s)
Relevant issues associated with the market
• B2C, B2B, B2G, or combination
• Barriers to access

14. 7. Costs/Revenues
Costs of providing solution Projected revenues

15. 8. Channels & communication strategy
Describe how you will reach customers with your product/services
How and what will you communicate to them?

16. 9. Competition
Describe primary competitors for the market
Use visuals (e.g., geographic maps, perceptual maps)

17. 10. Implementation
Describe key issues associated with the success of implementing your
solution
Include the role of your partners and how you will enlist their support

18. EXAMPLES OF PITCHES
Different types of pitches for different business models
Note: These are for illustration only and lack some of the things expected in this pitch deck

19. https://www.slideshare.net/PitchDe
ckCoach/airbnb-first-pitch-deck-
editable
AirBnB Pitch Deck

20. https://www.youtube.com/watch?v
=chqJDlLrTvc
Fast Pitch 2017 Faith Community Pharmacy

21. https://www.youtube.com/watch?v
=RMiVuqrtyck
Health Pitch Fargo

22. https://www.youtube.com/watch?v
=i9LFsCf1QLw
Capsule is reinventing the pharmacy

23. Sources
http://guykawasaki.com/the-only-10-slides-you-need-in-your-pitch/
http://www.forbes.com/sites/chancebarnett/2014/05/09/investor-
pitch-deck-to-raise-money-for-startups/
http://www.marsdd.com/mars-library/how-to-create-a-pitch-deck-for-
investors/