This presentation was made by shri Atul Muk

1. Vichar Goshthi
Role of Social Media in Politics

2. Welcome Note

3. Why we all are here
To Know
• What is communication?
• Modern day mediums available to
communicate effectively.
• What wonders can effective communication
do?
• How the party can use the services of Samvad
Prakosht at various levels.

4. Lets Communicate ..
• To let your Target Audience know what you
have to say.
• To let the people/parties concerned know
what’s your take on relevant issues.
• To let the people within and outside the party
tow the line decided by top brass.

5. Mediums available to you..
• The different mediums available to you are :
• Social Media
• Word of Mouth ( Tea Stall Discussions )
• Forums like RWAs, Clubs
• Taking part in debates on Media channels
• And in your own capacity any mediums like
newspapers, magazines,blogs,e-letters etc.

6. Lets talk about Social Media
• Thanks to the internet we have today a new
medium called Social Media.
• In form of Facebook, Twitter, Orkut, Flickr etc
we have independent and free social mediums
• The party is very much active on these
mediums through dedicated forums.

7. Contd..
• Party’s official page on
Bhartiya Janta Party
• Samvad Cell’s official page on
BJP Samvad Cell Delhi Pradesh
• Samvad Cell’s official handle on
@bjpsamvad

8. Use of Social Media in other Medias
• Through Social media make yourself heard on
different forums.
• The debate forums are open to showcase your
views.
• These reflect a clearer view of the mood of
the nation.

11. Social Media..behind many modern
day revolutions
• Revolution in Egypt..lead to the end of
dictatorship.
• Revolution in other middle east countries.
• The ‘Yes We Can’ campaign of Barack Obama
• and the best e.g for us is the Anna’s campaign
for Lokpal.

12. Yes he could
• On Election Day in Nov’08 Barack Obama had :
1,15,000 followers on Twitter.
24,01,386 fans on Facebook.
• In Jan’09 he had almost doubled his fan following
Over 40 L Facebook fans.
Over 2.5 L followers on twitter

13. How the Anna campaign
Revolutionized
• Thanks to Social Media, the Anna’s campaign
has brought down Govt. on its knees ( twice
atleast ).
• The movement spread like a chain reaction on
social networking sites like Facebook and
Twitter.
• Brought in the immediate support the
movement required.

14. Anna ..contd.
• Where the electronic and print media failed
, Social Media excelled.
• Became a backbone of support for the Jan
Lokpal movement.
• And How? The messages from Anna and team
spread like fire in a span of couple of hours.
• Groups and pages dedicated to the movement
were formed immediately.

15. Images and link to India Against
Corruption pages
• IAC’s official page on
India Against Corruption
• Twitter Handle
@janlokpal

16. How we used Social Media?

17. Rashtriya Ekta Yatra
• Organized by Bhartiya Janta Yuva Morcha
• Took a pledge to unfurl the tri-color at Lal
Chowk, Srinagar.
• The Samvad Cell,Delhi Pradesh took an active
part in managing the control room of Yatra.
• Sh.Atul Mukhi and Sh.Khemchand Sharma
from the core group represented us.

18. Jan Chetna Yatra

19. Jan Chetna Yatra
• Organized by Bhartiya Janta Party.
• Advani Ji took the pledge to tour the nation
and make people aware of issues like Black
money and corruption.
• The Samvad Cell,Delhi Pradesh took an active
part in managing the control room of yatra.
• Sh.Naviin Goel and Sh.Rishi Kalia from the
core group represented us..

20. JCY contd…
• Yatra’s official website made and maintained
by Samvad Cell.
www.janchetnayatra.in
• Through blogs and live twitter feeds, people
shared their views with us.
• A special feature ‘Write to Advani Ji’ was
launched on the website.

21. JCY’s official video
• Link to the video.

22. Some interesting facts and stats
• Globally 100 million new accounts were made
on twitter in 2010.
• 250 million new facebook users in 2010.
• 2 billion videos being watched daily on
youtube.
• A total of 25 billion tweets were sent on
twitter in 2010.
*source : Facebook, Twitter and Google official documents

23. and what’s the story here?
• 100 million internet users in India.
• 6.2 million of claimed users and 5 million
active users of internet are in Delhi.
• That means almost 1/3rd of Delhi uses
internet actively.

24. Population of internet users

25. Its not only for the Sec A now.

26. Youth (18-35) still lead the lot.

27. All stats and facts quoted here are taken from
the following source :
• Google
• Internet & Mobile Association of India
( IAMAI)
• Indian Marketing Research Bureau. (IMRB)

28. Will we be Sibal’ed ?

31. And they admit they flawed
• Union Law Minister admitted last month that
they were caught ‘unaware’ by the huge
following Anna had on Social Media
We didn’t know

32. Make the best use of it
• Self regulate in order to use social media.