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DHruv
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Importance of Opinion Leaders and Brand Ambassadors in Consumer Behavior
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brands and the Celebrities ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Indian Consumer Mentality ,[object Object],[object Object],[object Object]
Brand Ambassadors ,[object Object],[object Object],[object Object],[object Object],[object Object]
Opinion Leaders ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Six uses of celebrity endorsement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Source Credibility ,[object Object],[object Object],[object Object]
Establishing a Perfect Match ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Impact of a Brand on consumer purchase decision: ,[object Object]
Factors influencing consumer buying behavior ,[object Object],[object Object],[object Object]
Different stages of consumer purchase decision making Problem Recognition Information Search Generation of Alternatives Evaluation of Alternatives Purchase Decision Post Purchase Decision Brand Preference
Endorser Attributes ,[object Object],[object Object],[object Object],[object Object]
Influence of celebrity endorsee on purchase decision 42% 26 % 6% 15% 11%
Conclusion

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Final Ppt

  • 1. Importance of Opinion Leaders and Brand Ambassadors in Consumer Behavior
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  • 15. Different stages of consumer purchase decision making Problem Recognition Information Search Generation of Alternatives Evaluation of Alternatives Purchase Decision Post Purchase Decision Brand Preference
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  • 17. Influence of celebrity endorsee on purchase decision 42% 26 % 6% 15% 11%