1. Dear Respondents,
I am Kulabkar sanket u. student of 3rd Semester MBA programme
from Center for Management Studies, Ganpat University,
Kherva(mehsana). As part of our study curriculum, we are
undertaking a project on “A study of consumer preferences in
Reliance fresh – Gandhinagar” We also ensure you that the answer
given by you will be kept confidential and use for academic purpose
only.
SECTION - I
Q1. Is Reliance fresh your first preference in comparison with other retail
competitors such as Big Bazaar, V Mart?
Yes
No
Q2. Do advertisement and promotion activities influence your shopping
decision?
Yes
No
Q3. From where do you come to know promotion activity of Reliance
Fresh?
SMS
News Paper
Pamphlets

2. Q4. Which promotional strategy offered by reliance fresh you prefer the
most?
Highly Preferred
7
6
5
7
6
5
7
6
5
Discount on MRP
Buy one get one free
Budhwar ki mandi
4
4
4
Least Proffered
3
2
1
3
2
1
3
2
1
Q5. How you find in store promotion communication?
Very Poor
Poor
Good
Very Good
Q6. Are you aware about Point Card System of Reliance Fresh?
Yes
No
Q7. If yes than how did you find the system?
Good
Poor
Fair
Needs improvement
Q8. How does u compare Reliance fresh with big Bazaar
Price factor
Availability of products
Customer service

3. Q9. What segment of product do you prefer buying from Reliance fresh
Stores?
Segment of product
Food and bakery
Fruits and Vegetables
Dairy Products
Toiletries and
cosmetics
Health Care
Processed food
Beverages
Herbs & Spices
Confectionaries
Highly Preferred
7
6
5
7
6
5
7
6
5
4
4
4
Least Preferred
3
2
1
3
2
1
3
2
1
7
6
5
4
3
2
1
7
7
7
7
7
6
6
6
6
6
5
5
5
5
5
4
4
4
4
4
3
3
3
3
3
2
2
2
2
2
1
1
1
1
1
10. As compared to other shops, what do you think of the pricing of the
products of Reliance fresh?
Low
Almost Same.
High.
Very high.
Q11. In your experience, how long is the time taken for the billing?
<2 mints.
6 – 10 mints.
2 – 5 mints.
>10 mints.
Q12. How frequently do you visit Reliance Fresh?
Once in a week
Twice in a week
Once in a month

4. Q13. Do u feel easy to find out the product?
Yes
No
Q14. Are you satisfied with the variety of products at Reliance fresh?
Yes
No
Q15. Is store provides sufficient quantity of promotional product?
Yes
No
Q16. How do you fell about the customer service of Reliance Fresh?
Good
Very good
Excellent

5. SECTION - II
1. What is your gender?
Male
Female
2. What age group do you belong to?
16-25
46-55
26-35
Over 55
36-45
3. What is your occupation?
Student
Job
Business
Others
4. What is your total yearly annual income?
< 2 laces
6 laces to 10 laces
2 laces to 5 laces
> 10 laces